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All Journal Jurnal Radioisotop dan Radiofarmaka Syntax Literate: Jurnal Ilmiah Indonesia Journal of Business and Applied Management Jurnal Manajemen Kewirausahaan Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Social Service and Research Interdisciplinary Social Studies Journal Of World Science International Journal of Economics (IJEC) Return : Study of Management, Economic and Bussines Jurnal Indonesia Sosial Sains Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Journal of Social Science
Ratlan Pardede
Bunda Mulia University
Aerospace Engineering Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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The Influence of Tourist Motivation on Revisit Intention through the Mediating Role of Destination Image: An Empirical Study of Inner Baduy Tribe Tourism Tarsisty, Regina Caeli Cahaya; Pardede, Ratlan
Return : Study of Management, Economic and Bussines Vol. 4 No. 8 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i8.395

Abstract

This study examines the influence of tourist motivation on revisit intention, with destination image as a mediating variable, in the context of a cultural destination with limited digital connectivity (Inner Baduy). Grounded in the Cognitive–Affective–Conative (CAC) framework, tourist motivation represents the cognitive domain, destination image the affective domain, and revisit intention the conative domain. A quantitative survey was conducted with 440 domestic visitors using purposive sampling, and data were analyzed using PLS-SEM. The findings reveal that destination image plays a crucial role in shaping revisit intention, while tourist motivation alone does not directly encourage repeat visits. Instead, the effect of motivation is channeled through the formation of a positive destination image, which significantly enhances the likelihood of returning. These results highlight the importance for destination managers to focus on managing visitor expectations and delivering emotionally engaging experiences that strengthen the destination’s image, thereby fostering long-term loyalty.
Co-Authors Abdul Mutalib Abidin Abidin Agustin, Rita Andreano, Pillipus Resar Christian, Mario Alvin Djoharly Caniago Dwi Puteri Emanuella, Jessica Ezra, Oskar Fratama, Feri Herdiyanto, Robertus Hinsa, Davy Parsaoran K. Hashimoto Laksmi Andri Astuti Lizki, Abraham Charis Marcellino, Yeremia Maskur Maskur Mei Yasfi, Syalsabila Meiranda, Meiranda Nusantara, Muhammad Dharma Purwoko Purwoko Puspita, Mira Resdiansyah . Samara, Aldi Sri Aguswarini Sri Bagiawati Sri Setiyowati Susanti, Metta Tarcicius Yudi Haryadi Tarsisty, Regina Caeli Cahaya Widyastuti Widjaksana