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All Journal BISE: Jurnal Pendidikan Bisnis dan Ekonomi JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS EQIEN - JURNAL EKONOMI DAN BISNIS Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Khresna Bayu Sangka
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Dampak Hibah Pariwisata terhadap Kinerja Industri Pariwisata Jawa Tengah dan Daerah Istimewa Yogyakarta Nunik Nugraheni; Kezia Stephanie; Khresna Bayu Sangka; Jalu Aji Prakoso; Rochman Hadi Mustofa
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 9 No 2 (2021): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v9i2.3533

Abstract

The sustainability of the tourism industry, especially hotels and restaurants in Central Java and Special Region Yogyakarta during the Covid-19 pandemic, is very crucial to be maintained and improved because it has a simultaneous impact on social and economic conditions. Through the policy of financial stimulation for hotel and restaurant tourism industry players, it is hoped that these businesses can survive when the number of tourist visits decreases and prepare for recovery efforts when new habits are implemented, including in tourism industry activities through the distribution of tourism grants. Considering that the allocation of grant funds is expected to provide stimulation and adjustment to new habits of the tourism industry, an empirical study using the approach of Quantitative Efficiency Analysis with Frontier Analysis (FA) and Structural Equation Modeling (SEM) for 116 hotel and restaurant tourism actors, shows that the provision of Tourism Grants in the Province of Central Java and Special Region Yogyakarta has a positive effect, especially on the efficiency of the allocation of financial performance obtained from the allocation of employee salaries and operational costs to increase output efficiency in the form of hotel and restaurant receipts.
History and Types of Education in Indonesia and Its Impact on Economic Growth Patni Ninghardjanti; Wiedy Murtini; Aniek Hindrayani; Khresna Bayu Sangka
Social, Humanities, and Educational Studies (SHEs): Conference Series Vol 4, No 3 (2021): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.845 KB) | DOI: 10.20961/shes.v4i3.49961

Abstract

The Nawacita program framework, the Government of Indonesia is trying to improve the quality and equity of the national education system by increasing the education sector national budget to 500 trillion rupiah, and appointing the Chief Executive Officers (CEO) of the Gojek Internet Start-up company, in order to boost up the program outcome by using Information Technology (IT) as the main gap bridge in the education sectors. The unequal access to the education level in the formal, informal and non-formal education clusters is emphasizes if the education sectors problems is complex as the development problem. The government trying to tackling that problem by developing the suitable curriculum, and maximization of the use of IT in the education sectors to improve the quality and equity for the education. In this research, the correlation between the rapid development of education sectors and the impact to the national economy is analyzed by using the Solow models which said if the investment of human capital, including to the education sectors is one of the main bridge to achieve the status as advanced nation. This research is concluded if the formal education sector have direct and significant impact to the economic sector, then the informal and non-formal educations sectors act as supporting unit in order to achieve the quality and equity, in order to improve the education access.
Efektivitas Experiential Marketing dan Media Penjualan Online pada Kepuasan Konsumen Sholikhah Septiarti Khusnul Wardatus; Sudarno Sudarno; Khresna Bayu Sangka
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 7, No 1 (2021): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/bise.v7i1.72894

Abstract

The purpose of this study was to determine the effectiveness of experiential marketing on consumer satisfaction, determine the effectiveness of online sales media on consumer satisfaction, and determine the effectiveness of experiential marketing and online sales media on consumer satisfaction. The research method is descriptive quantitative with the population used, namely consumers who have bought guppy fish in Solo Raya both offline and online, totaling 97 consumers. The sampling technique used in this research is purposive sampling. The results obtained in this study, reveal that: (a) There is an effectiveness between experiential marketing on consumer satisfaction, which can be seen from the acquisition of the value tcount > ttable, namely 5.503 > 1.989. (b) There is an effectiveness between online sales media on consumer satisfaction, it is known from the acquisition of tcount > ttable, which is 4,412 > 1,989. (c) There is an effectiveness between experiential marketing and online sales media on consumer satisfaction, it is known from the obtained Fcount value of 86,748 and Ftable obtained of 3,09. The hope for further researchers is to be able to improve the question instruments and indicators of each variable to find out in more detail the effectiveness of experiential marketing and online sales media on consumer satisfaction.
Pengaruh Kemudahan Dan Keamanan Terhadap Minat Menggunakan Quick Response Code Indonesian Standard (Qris) Pada Pelaku UMKM Binaan Bank Indonesia Kpw Solo Syafira Aulia Fadlillah; Jonet Ariyanto Nugroho; Khresna Bayu Sangka
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 7, No 1 (2021): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/bise.v7i1.72989

Abstract

Pengaruh Lingkungan Keluarga Terhadap Intensi Berwirausaha Mahasiswa Fkip Uns Dewanti Galuh Puri; Dewi Kusuma Wardani; Khresna Bayu Sangka
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 7, No 1 (2021): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/bise.v7i1.72896

Abstract

Pengaruh Literasi Keuangan, Orientasi Pasar, dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran UMKM Egg Roll Waluh di Kecamatan Cepu, Kabupaten Blora Fike Meidiva; Kristiani Kristiani; Khresna Bayu Sangka
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 7, No 1 (2021): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/bise.v7i1.72899

Abstract

Membangun Integritas Sejak Dini: Pendidikan Antikorupsi untuk Guru SMA melalui Integrasi Ekonomi, Karakter, dan Teknologi: Penelitian Khresna Bayu Sangka; Agung Nur Probohudono; Nurmadi Harsa Sumarta; Anis Widjajanto; Estetika Mutiaranisa Kurniawati; Nur Chayati; Ramadzan Defitri Pratama
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1980

Abstract

Pendidikan anti korupsi merupakan pendekatan strategis dalam membangun karakter dan integritas generasi muda sejak jenjang sekolah menengah. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman guru SMA mengenai konsep dan implementasi pendidikan antikorupsi melalui kegiatan sosialisasi interaktif. Metode yang digunakan adalah desain one-group pretest-posttest dengan pendekatan kuantitatif deskriptif. Peserta kegiatan adalah guru SMA di wilayah Surakarta yang mengikuti pelatihan yang melibatkan ceramah interaktif, studi kasus, dan pemanfaatan teknologi seperti chatbot berbasis kecerdasan buatan (AI) sebagai media evaluasi. Hasil pre-test menunjukkan bahwa sebagian besar guru berada pada kategori belum memahami atau kurang memahami. Setelah kegiatan, terjadi peningkatan signifikan: kategori “sangat memahami” naik dari 10% menjadi 53%, sementara kategori “tidak memahami” turun dari 33% menjadi 7%. Temuan ini menunjukkan bahwa pendekatan edukatif yang disertai teknologi dan diskusi etis dapat mendorong pemahaman yang lebih baik. Kegiatan ini memperkuat urgensi penguatan kapasitas guru sebagai agen pembentukan nilai, sejalan dengan tujuan Indonesia Emas 2045 dan Sustainable Development Goals (SDGs) poin 16 tentang institusi yang adil dan berintegritas.
CASHBACK PROMOTION PADA BRAND LOYALTY PENGGUNA DOMPET DIGITAL DENGAN GENDER SEBAGAI VARIABEL MODERASI Camellia, Salsabila; Khresna Bayu Sangka
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.1990

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh cashback promotion terhadap brand loyalty dompet digital dengan gender sebagai variabel moderasi pada mahasiswa Universitas Sebelas Maret. Penelitian ini menggunakan penelitian kuantitatif dengan pendekatan survey. Sampel pada penelitian ini yaitu 384 mahasiswa Universitas Sebelas Maret yang diambil dengan teknik purposve sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan analisis deskriptif, uji Bnormalitas, uji lineaaritas, uji multikolinearitas, uji heterokedastisitas,uji koefisien determinasi, uji T, dan uji MRA. Hasil penelitian ini menunjukkan terdapat pengaruh positif antara cashback promotion terhadap brand loyalty dibuktikan dengan nilai koefisien sebesar 0,367. Koefisien positif pada variabel cashback promotion mengindikasikan bahwa peningkatan cashback promotion mempengaruhi brand loyalty pada dompet digital. Berdasarkan uji MRA terdapat hubungan negatif antara cashback promotion dengan gender dibuktikan dengan nilai signifikansi sebesar 0,034. Variabel cashback promotion dengan gender memiliki nilai positif dan tidak signifikan dimana variabel gender tidak dapat memoderasi variabel cashback promotion terhadap brand loyalty pada dompet digital. Temuan penelitian ini akan dijadikan masukan bagi universitas dalam meneliti pengaruh cashback promotion terhadap brand loyalty dompet digital.
Co-Authors Agung Nur Probohudono Aniek Hindrayani Anis Widjajanto Camellia, Salsabila Dewanti Galuh Puri Dewi Kusuma Wardani Estetika Mutiaranisa Kurniawati Fike Meidiva Jalu Aji Prakoso Jonet Ariyanto Nugroho Kezia Stephanie Kristiani Kristiani Mustofa, Rochman Hadi Nunik Nugraheni Nur Chayati Nurmadi Harsa Sumarta Patni Ninghardjanti Ramadzan Defitri Pratama Sholikhah Septiarti Khusnul Wardatus Sudarno Sudarno Syafira Aulia Fadlillah Wiedy Murtini