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All Journal Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Journal of Islamic Economics and Finance
Rohanah Rohanah
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Social Media Marketing dan Brand Ambassador Terhadap Minat Beli Pada Produk Scarlett Whitening Sonia Silastia; Nadya Artha Joecha Mayvea; Salsabila Rahmadini; Rohanah Rohanah; Nabila Nabila; Elfiana Febrianti; Robiatul Adawiyah; Kurniawati Mulyanti
Journal of Islamic Economics and Finance Vol. 2 No. 3 (2024): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v2i3.1581

Abstract

The study explores how consumer interest in purchasing Scarlett bleach products is influenced by the interaction between social media marketing and brand ambassadors. The purpose of this study was to investigate the potential impact of brand ambassadors and social media marketing on consumer interest in purchasing Scarlett Whitening products. Using purposive sampling, a non-probability sampling technique, 54 students who had purchased Scarlett products were respondents in total. Google Forms distributed questionnaires are used in the data collection method. The findings of the study showed that the t-value was 1.129 < 2.008 and that the social media marketing variable had a negative and insignificant impact on the variable that measured interest in buying Scarlett bleaching products, with an effect of 0.267 > 0.05. At 0.000 < 0.05 and 1 count 5.292 > t table 2.008, The Brand Ambassador variable has been proven to have a positive and rather significant effect on the variable of Scarlett Whitening's buying interest in products.
Pandangan Hukum Islam Terhadap Investasi Ayu Oktavia; Vira Septiani; Rohanah Rohanah; Nabila Nabila; Yayat Suharyat
Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Vol. 1 No. 3 (2023): Mei : Jurnal Pendidikan Bhinneka Tunggal Ika
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bersatu.v1i3.317

Abstract

The aim is to explain the concept and principle of investment against the view of Islamic law. In Islamic law, investment is seen as an investment activity to earn income. However, sharia principles prohibit the use of riba or interest-based loans. Islam encourages people to engage in productive activities by investing in their businesses. This research method is carried out through the discovery of indirectly finding data sourced from various sources or references. On the other hand, technical input discussions are carried out using leaving conclusions. The results of this examination illustrate that the existence of the sharia asset market in Indonesia is an important part in giving up long-term funding flexibility for money owners. This stands from the increase in value of Islamic money owners every year. The market value of parts of Indonesia and the Sharia Stock Index is also creeping age meaningfully sourced day by day. This shows that the Islamic asset market holds intelligence to move the national economy. Investing in the Islamic asset market can be oriented near a fairer incentive money supply and strengthen the happy incentive money to bypass taxes. This study also shows that the Islamic asset market is compatible with the passion of money owners who hold religious ideals to allow their investment to be compatible with sharia beliefs. In funding, sharia ethics on what is permissible, what is prohibited, and the effects that are similar to integrated fragments are sourced from funding designs.
Co-Authors Ayu Oktavia Elfiana Febrianti Kurniawati Mulyanti Nabila Nabila Nadya Artha Joecha Mayvea Robiatul Adawiyah Salsabila Rahmadini Sonia Silastia Vira Septiani Yayat Suharyat