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All Journal Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Neraca Manajemen, Akuntansi, dan Ekonomi
Vira Septiani
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGARUH STRATEGI PROMOSI DAN PENENTUAN HARGA PRODUK EMINA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Quanita Elisya Arianto; Chusnul Rahmawati; Ayu Oktavia; Vira Septiani; Erika Nurhayani; Devi Virgiana Hermansyah; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i10.4658

Abstract

Tujuan dari penelitian ini adalah untuk mengevaluasi bagaimana harga dan strategi periklanan produk Emina mempengaruhi pilihan konsumen di pasar kosmetik Indonesia. Dalam penelitian ini menggunakan metode deskriptif kuantitatif dan melibatkan 100 responden yang pernah menggunakan produk Emina. Mayoritas konsumen, menurut hasil penelitian, berpikir bahwa harga produk harus sesuai dengan kualitasnya. Diskon dan iklan media sosial khususnya telah terbukti menjadi taktik promosi yang sukses dalam mempengaruhi keputusan konsumen. Dengan menjembatani kesenjangan pengetahuan tentang pengaruh harga dan teknik promosi terhadap preferensi konsumen dan juga membantu perusahaan kosmetik menciptakan kampanye pemasaran yang lebih kompetitif dan produk yang lebih baik. Kata kunci: Promosi, Kebijakan Harga, Keputusan Pembelian
Pandangan Hukum Islam Terhadap Investasi Ayu Oktavia; Vira Septiani; Rohanah Rohanah; Nabila Nabila; Yayat Suharyat
Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Vol. 1 No. 3 (2023): Mei : Jurnal Pendidikan Bhinneka Tunggal Ika
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bersatu.v1i3.317

Abstract

The aim is to explain the concept and principle of investment against the view of Islamic law. In Islamic law, investment is seen as an investment activity to earn income. However, sharia principles prohibit the use of riba or interest-based loans. Islam encourages people to engage in productive activities by investing in their businesses. This research method is carried out through the discovery of indirectly finding data sourced from various sources or references. On the other hand, technical input discussions are carried out using leaving conclusions. The results of this examination illustrate that the existence of the sharia asset market in Indonesia is an important part in giving up long-term funding flexibility for money owners. This stands from the increase in value of Islamic money owners every year. The market value of parts of Indonesia and the Sharia Stock Index is also creeping age meaningfully sourced day by day. This shows that the Islamic asset market holds intelligence to move the national economy. Investing in the Islamic asset market can be oriented near a fairer incentive money supply and strengthen the happy incentive money to bypass taxes. This study also shows that the Islamic asset market is compatible with the passion of money owners who hold religious ideals to allow their investment to be compatible with sharia beliefs. In funding, sharia ethics on what is permissible, what is prohibited, and the effects that are similar to integrated fragments are sourced from funding designs.
Co-Authors Ayu Oktavia Chusnul Rahmawati Devi Virgiana Hermansyah Erika Nurhayani Kurniawati Mulyanti Nabila Nabila Quanita Elisya Arianto Rohanah Rohanah Yayat Suharyat