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All Journal KARMAWIBANGGA: Historical Studies Journal Jurnal Ilmu Pendidikan Sekolah Dasar Jurnal Ilmiah Ekonomi dan Manajemen Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Neraca Manajemen, Akuntansi, dan Ekonomi
Ayu Oktavia
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PENGARUH STRATEGI PROMOSI DAN PENENTUAN HARGA PRODUK EMINA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Quanita Elisya Arianto; Chusnul Rahmawati; Ayu Oktavia; Vira Septiani; Erika Nurhayani; Devi Virgiana Hermansyah; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i10.4658

Abstract

Tujuan dari penelitian ini adalah untuk mengevaluasi bagaimana harga dan strategi periklanan produk Emina mempengaruhi pilihan konsumen di pasar kosmetik Indonesia. Dalam penelitian ini menggunakan metode deskriptif kuantitatif dan melibatkan 100 responden yang pernah menggunakan produk Emina. Mayoritas konsumen, menurut hasil penelitian, berpikir bahwa harga produk harus sesuai dengan kualitasnya. Diskon dan iklan media sosial khususnya telah terbukti menjadi taktik promosi yang sukses dalam mempengaruhi keputusan konsumen. Dengan menjembatani kesenjangan pengetahuan tentang pengaruh harga dan teknik promosi terhadap preferensi konsumen dan juga membantu perusahaan kosmetik menciptakan kampanye pemasaran yang lebih kompetitif dan produk yang lebih baik. Kata kunci: Promosi, Kebijakan Harga, Keputusan Pembelian
Jejak Peradaban Timur: Pembentukan Identitas Indonesia Melalui Harmoni Budaya Tomy Wijaya; Fatimah Alauwiyah; Devinna Nurrohma; Ayu Oktavia
KARMAWIBANGGA Historical Studies Journal Vol. 6 No. 2 (2024)
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/fkip.vi.7447

Abstract

This research reveals traces of Eastern civilization in Indonesian history through qualitative analysis of historical and archaeological sources. Using qualitative research methods, this research found that Eastern civilizations such as China, India and Arabia had a significant influence on the development of culture, religion and politics in Indonesia. Data collected from primary and secondary sources shows that interactions between Eastern and Indonesian civilizations have been going on for centuries, shaping Indonesia's cultural and historical identity. This research contributes to a deeper understanding of the role of Eastern civilization in Indonesian history and its relevance to the contemporary cultural context. Keywords: Civilization, Identity, Culture.
Pengaruh Disiplin Kerja Dan Lingkungan Kerja Fisik Terhadap Produktivitas Karyawan Pada PT The Body Shop Indonesia Di Tangerang Selatan Ayu Oktavia; Raden Yeti Sumiaty
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 9 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i9.6498

Abstract

Abstrak. The aim of this research is to determine the effect of work discipline and Physical work environment on employee productivity at PT The Body Shop Indonesia in South Tangerang partially and simultaneously. The research method used is quantitative. The sampling technique applied is saturated sampling, resulting in a total sample of 63 respondents. Data analysis includes validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, autocorrelation tests, multiple linear regression tests, simple linear regression tests, correlation coefficient analysis, coefficient of determination analysis, partial hypothesis testing (t-test), and simultaneous hypothesis testing (F-test). The results of this Work discipline and Physical work environment simultaneously have a significant effect on employee productivity, as shown in the regression equiation Y = 13.538 + 0.259 X1 + 0.346 X2. study indicate that work discipline has a significant effect on employee productivity, with a coefficient of determination of 34.6%. The hypothesis test results show that the t-value is greater than the t-table value (5.685 > 1.670). The Physical work environment also has a significant effect on employee productivity, with a coefficient of determination of 37.5%, and the hypothesis test results show that the t-value is greater than the t-table value (6.048 > 1.670). The coefficient of determination is 40.4%, while the remaining 59.6% is influenced by other factors. The hypothesis test results show that the F-value is greater than the F-table value (20.344 > 2.76). Keywords: Work Discipline, Physical Work Environment, Employee Productivity
Strategi Pembelajaran Kolaboratif Berbasis Teknologi pada Mata Pelajaran Matematika di SDIT Luhur Al-Kautsar Muthia Rahmah; Ayu Oktavia; Kanaya Ramadanti; Mega Selfian; Imelda Fransiska Aulia; Nurdiansyah, Elsa
Jurnal Ilmu Pendidikan Sekolah Dasar Vol. 12 No. 3 (2025): Jurnal Ilmu Pendidikan Sekolah Dasar
Publisher : Department of Education Faculty of Teacher and Training Education University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jipsd.v12i3.53768

Abstract

Penelitian ini bertujuan untuk mengidentifikasi serta mensintesis strategi pembelajaran kolaboratif berbasis teknologi yang diterapkan untuk pembelajaran matematika di tingkat sekolah dasar. Melalui metode Systematic Literature Review (SLR), studi ini mengkaji tujuh belas artikel ilmiah yang terkait dari berbagai sumber akademik terkemuka. Hasil sintesis menunjukkan bahwa integrasi strategi kolaboratif dengan media teknologi seperti GeoGebra, e-module interaktif, aplikasi Android, dan platform digital seperti Google Classroom dan Padlet dapat menguatkan pemahaman siswa terkait konsep-konsep matematika yang abstrak. Pendekatan ini tidak hanya menopang interaksi sosial dalam proses belajar, tetapi juga membangun lingkungan belajar yang partisipatif serta mengasyikkan. Empat tema utama ditemukan, yakni: implementasi strategi, dukungan teknologi, peran guru dalam kerangka TPACK, serta hambatan pelaksanaan. Peran guru sebagai fasilitator sangat menentukan efektivitas integrasi ini, terutama dalam mengelola dinamika kelas digital dan penggunaan teknologi secara optimal. Studi ini juga menyoroti pentingnya kesiapan infrastruktur serta pelatihan kompetensi digital bagi guru. Temuan ini memberikan landasan kuat bagi institusi pendidikan seperti SDIT Luhur Al Kautsar untuk mengembangkan transformasi pembelajaran berbasis proyek dan teknologi secara lebih strategis dan berkelanjutan.
Pandangan Hukum Islam Terhadap Investasi Ayu Oktavia; Vira Septiani; Rohanah Rohanah; Nabila Nabila; Yayat Suharyat
Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Vol. 1 No. 3 (2023): Mei : Jurnal Pendidikan Bhinneka Tunggal Ika
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bersatu.v1i3.317

Abstract

The aim is to explain the concept and principle of investment against the view of Islamic law. In Islamic law, investment is seen as an investment activity to earn income. However, sharia principles prohibit the use of riba or interest-based loans. Islam encourages people to engage in productive activities by investing in their businesses. This research method is carried out through the discovery of indirectly finding data sourced from various sources or references. On the other hand, technical input discussions are carried out using leaving conclusions. The results of this examination illustrate that the existence of the sharia asset market in Indonesia is an important part in giving up long-term funding flexibility for money owners. This stands from the increase in value of Islamic money owners every year. The market value of parts of Indonesia and the Sharia Stock Index is also creeping age meaningfully sourced day by day. This shows that the Islamic asset market holds intelligence to move the national economy. Investing in the Islamic asset market can be oriented near a fairer incentive money supply and strengthen the happy incentive money to bypass taxes. This study also shows that the Islamic asset market is compatible with the passion of money owners who hold religious ideals to allow their investment to be compatible with sharia beliefs. In funding, sharia ethics on what is permissible, what is prohibited, and the effects that are similar to integrated fragments are sourced from funding designs.
Co-Authors Chusnul Rahmawati Devi Virgiana Hermansyah Devinna Nurrohma Erika Nurhayani Fatimah Alauwiyah Imelda Fransiska Aulia Kanaya Ramadanti Kurniawati Mulyanti Mega Selfian Muthia Rahmah Nabila Nabila Nurdiansyah, Elsa Quanita Elisya Arianto Raden Yeti Sumiaty Rohanah Rohanah Tomy Wijaya Vira Septiani Yayat Suharyat