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Jasanta Peranginangin
Sekolah Tinggi Pariwisata Sahid Surakarta
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Pemanfaatan Instagram Solo Safari sebagai Promosi untuk Meningkatkan Minat Kunjungan Saputra, Ryan Denata; Peranginangin, Jasanta; Suharto, Suharto
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3106

Abstract

In today's digital age, social media has become the primary means of promoting tourism. Instagram, as a visual platform, allows information to be conveyed to locations through aesthetic, interactive, and easily accessible content. The Solo Safari educational and conservation tourist destination in Surakarta City uses its official Instagram account, @solosafari.id, to build its image, reach a wide audience, and increase tourist interest. The purpose of this study is to examine the use of Solo Safari's Instagram as a promotional medium, identify useful content indicators, and discover problems and opportunities in its management. Descriptive qualitative research was used, with data collection through observation, interviews, and documentation. Data analysis used the Miles & Huberman model, which includes presentation, verification, and reduction. The results of the study indicate that Solo Safari's Instagram content, which emphasizes visual aesthetics, storytelling, information relevance, consistency of posts, and interactivity, plays a significant role in increasing the number of visits received. However, changes in Instagram's algorithm, rapid changes in digital trends, and limited human resources for content management are new problems. This study found that Instagram is an effective tool for promoting educational tourist destinations. Destination managers can use it to gain new ideas.
Pengaruh Hedonic Shopping Motivation, Quality Of Website, Dan Discount Terhadap Perilaku E-Impulse Buying Dengan Positive Emotion Sebagai Variabel Mediasi (Studi Kasus Pada Konsumen Shopee) Jasanta Peranginangin; Tiza Wahyu Romadlon
Journal of Management and Social Sciences Vol. 2 No. 1 (2023): Februari : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i1.216

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh hedonic shopping motivation, quality of website, discount terhadap perilaku e-impulse buying pengguna Shopee dengan pisitive emotion sebagai variabel mediasi. Penelitian ini menggunakan Structural Equation Modelling (SEM) dengan sampel menggunakan kuisioner yang disebar sebanyak 200 namun hanya 191 data responden yang valid, menggunakan teknik random sampling, dan dengan aplikasi AMOS 24. Hasil dari penelitian menunjukkan bahwa variabel hedonic shopping motivation berpengaruh secara signifikan terhadap positive emotion dan e-impulse buying, quality of website berpengaruh signifikan terhadap positive emotion, discount tidak berpengaruh secara signifikan terhadap positive emotion namun berpengaruh langsung dengan e-impulse buying serta positive emotion tidak berpengaruh secara signifikan terhadap perilaku e-Impulse buying.
Co-Authors Anastasia Riani Suprapti Asri Laksmi Riani Chairy Chairy Denny Asmara DEWI HERMAWATI WAHYUNINGSIH Fajar Setyo Rahmanto Feliatra Hawwa, Kharisma Nur Hunik Sri Runing Sawitri Intan Novela Qurrotul Aini Ivan Budi Prasetya Made Prasta Yostitia Pradipta Maya Sari Melyta Ayu Dwi Prastiwi MUGI HARSONO Pratiwiningrum, Rita Ray March Syahadat Saputra, Ryan Denata Sugiman Sugiman Suharto Suharto Suryandari Istiqomah Tiza Wahyu Romadlon Valencia Eibel Holdonia