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Sekolah Tinggi Pariwisata Sahid Surakarta
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Pemanfaatan Instagram Solo Safari sebagai Promosi untuk Meningkatkan Minat Kunjungan Saputra, Ryan Denata; Peranginangin, Jasanta; Suharto, Suharto
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3106

Abstract

In today's digital age, social media has become the primary means of promoting tourism. Instagram, as a visual platform, allows information to be conveyed to locations through aesthetic, interactive, and easily accessible content. The Solo Safari educational and conservation tourist destination in Surakarta City uses its official Instagram account, @solosafari.id, to build its image, reach a wide audience, and increase tourist interest. The purpose of this study is to examine the use of Solo Safari's Instagram as a promotional medium, identify useful content indicators, and discover problems and opportunities in its management. Descriptive qualitative research was used, with data collection through observation, interviews, and documentation. Data analysis used the Miles & Huberman model, which includes presentation, verification, and reduction. The results of the study indicate that Solo Safari's Instagram content, which emphasizes visual aesthetics, storytelling, information relevance, consistency of posts, and interactivity, plays a significant role in increasing the number of visits received. However, changes in Instagram's algorithm, rapid changes in digital trends, and limited human resources for content management are new problems. This study found that Instagram is an effective tool for promoting educational tourist destinations. Destination managers can use it to gain new ideas.
Pengaruh Hedonic Shopping Motivation, Quality Of Website, Dan Discount Terhadap Perilaku E-Impulse Buying Dengan Positive Emotion Sebagai Variabel Mediasi (Studi Kasus Pada Konsumen Shopee) Jasanta Peranginangin; Tiza Wahyu Romadlon
Journal of Management and Social Sciences Vol. 2 No. 1 (2023): Februari : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i1.216

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh hedonic shopping motivation, quality of website, discount terhadap perilaku e-impulse buying pengguna Shopee dengan pisitive emotion sebagai variabel mediasi. Penelitian ini menggunakan Structural Equation Modelling (SEM) dengan sampel menggunakan kuisioner yang disebar sebanyak 200 namun hanya 191 data responden yang valid, menggunakan teknik random sampling, dan dengan aplikasi AMOS 24. Hasil dari penelitian menunjukkan bahwa variabel hedonic shopping motivation berpengaruh secara signifikan terhadap positive emotion dan e-impulse buying, quality of website berpengaruh signifikan terhadap positive emotion, discount tidak berpengaruh secara signifikan terhadap positive emotion namun berpengaruh langsung dengan e-impulse buying serta positive emotion tidak berpengaruh secara signifikan terhadap perilaku e-Impulse buying.
Analisis Penggunaan Instagram sebagai Media Promosi Event Budaya Maring Karangsambung di Kebumen Tahun 2023 Satrya Anggra Djama; Jasanta Peranginangin; Denny Asmara
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1210

Abstract

Karangsambung Tourism Village in Kebumen Regency possesses natural and cultural potential that serves as a tourist attraction. However, this potential has not yet been widely recognized due to challenges in marketing and introducing its natural and cultural assets. Previous studies have examined the use of Instagram as a promotional medium for products, services, and events; however, research specifically analyzing the implementation of Instagram content creation for cultural events in tourism villages remains limited, particularly in terms of content creation, utilization of Instagram features, as well as the challenges and solutions encountered in its implementation. Therefore, this study aims to analyze the implementation of content creation through Instagram for the 2023 Maring Karangsambung Cultural Event. This study focuses on content creation, the utilization of Instagram features, and the challenges and solutions involved in promoting the event. This study employs a descriptive qualitative research method, with data collected through interviews, observations, documentation, and literature reviews. The data were analyzed through data reduction, supported by the framing theory approach as an analytical framework. The results show that Instagram effectively functions as a promotional medium by increasing the exposure of the Maring Karangsambung Cultural Event while simultaneously introducing Karangsambung Tourism Village to a wider audience. Content creation was divided into three stages: pre-event, on-event, and post-event, utilizing Instagram features such as feeds, stories, reels, hashtags, and collaborations with media partners. The challenges encountered included limited human resources, promotional budgets, and information reach. The solutions implemented included collaboration with media partners, seeking sponsorship opportunities, and optimizing Instagram features. The study concludes that well-planned content creation can improve the effectiveness of information dissemination, build a positive image of the cultural event, and support the promotion of Karangsambung Tourism Village.
Peranan Concierge dalam Memberikan Informasi Wisata untuk Meningkatkan Kepuasan Tamu di Swiss-Belhotel Solo Aditya Yunianto Adi Nugroho; Jasanta Peranginangin; I Gusti Ayu Agung
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 3 (2026): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i3.8037

Abstract

This study aims to analyze the role of concierge staff in providing tourist information to improve guest satisfaction at Swiss-Belhotel Solo. The study used a descriptive qualitative approach. Data were collected through observation, semi-structured interviews, and documentation involving an assistant front office manager, concierge staff, and a hotel guest. Data analysis followed the stages of data collection, data reduction, data presentation, and conclusion drawing. Data credibility was supported through source and technique triangulation. The findings show that concierge staff play a significant service role in helping guests obtain tourist information that is clear, accurate, current, and relevant to their needs. The concierge role extends beyond giving destination names to recommending tourist attractions and culinary locations, explaining access, supporting travel arrangements, and responding to guest needs. Guest feedback indicates positive satisfaction with the clarity and relevance of information, the detail of explanations, the attention given to individual needs, the friendliness and politeness of staff, the speed of service, and professional appearance. The study also found that Swiss-Belhotel Solo does not have a specific standard operating procedure for tourist information. Staff therefore rely on individual awareness, end-of-shift evaluation, and social media to update destination information. Changes in tourist attraction operating hours remain a challenge. The study implies that a dedicated tourist information guideline, periodic product knowledge updates, and stronger coordination during busy periods can support more consistent concierge service. The study contributes empirical evidence on concierge-based tourist information services in a hotel setting and provides practical input for improving guest service quality.
Pengaruh Budaya Organisasi dan Motivasi terhadap Kinerja Karyawan di PO Hotel Semarang Muhammad Wannanda Muliartanto; Jasanta Peranginangin; Ida Ayu Kade
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1246

Abstract

This study aims to analyze the influence of organizational culture and work motivation on employee performance at PO Hotel Semarang. This study uses a descriptive quantitative approach. The population in this study was all 174 employees of PO Hotel Semarang. The sample size was determined using the approach of Hair et al. (2010), resulting in a sample of 75 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS software. The results showed that: (1) Organizational culture has a positive and significant effect on employee performance, indicated by a t-value of 4.416 > t-table and a significance value of 0.000 < 0.05. (2) Work motivation has a positive and significant effect on employee performance, indicated by a t-value of 2.573 > t-table and a significance value of 0.012 < 0.05. (3) Organizational culture and work motivation simultaneously have a positive and significant effect on employee performance, with an F-value of 24.151 and a significance value of 0.000 < 0.05. The contribution of organizational culture and work motivation to employee performance (R-Square) is 38,5%, while the remaining 61,5% is influenced by other variables not examined in this study.
Co-Authors Aditya Yunianto Adi Nugroho Anastasia Riani Suprapti Asri Laksmi Riani Chairy Chairy Denny Asmara DEWI HERMAWATI WAHYUNINGSIH Fajar Setyo Rahmanto Feliatra Hawwa, Kharisma Nur Hunik Sri Runing Sawitri I GUSTI AYU AGUNG Ida Ayu Kade Intan Novela Qurrotul Aini Ivan Budi Prasetya Made Prasta Yostitia Pradipta Maya Sari Melyta Ayu Dwi Prastiwi MUGI HARSONO Muhammad Wannanda Muliartanto Pratiwiningrum, Rita Ray March Syahadat Saputra, Ryan Denata Satrya Anggra Djama Sugiman Sugiman Suharto Suharto Suryandari Istiqomah Tiza Wahyu Romadlon Valencia Eibel Holdonia