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Promosi Pariwisata Melalui Instagram di Desa Wisata Pelangas Kabupaten Bangka Barat Hawwa, Kharisma Nur; Sugiman, Sugiman; Peranginangin, Jasanta
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2230

Abstract

This research aims to determine promotions via Instagram in order to expand the target market and also form brand awareness. This research was carried out using descriptive qualitative research methods through several research stages, namely data collection techniques, data analysis techniques, data validity testing. From these stages it was concluded that Pelangas Tourism Village had an Instagram account but it had not been active since 2022 because they did not remember the email and password for the account and human resources did not understand digital promotions. Based on this, the author created an Instagram account agreed upon with the management with the user name @desawisatakulturjerieng and provided guidance to the management to be able to utilize the features on Instagram in creating content. The formation of branding is also carried out through discussions with the management of the cultural tourism village. In this way, the main theme for posts and hashtags about culture is determined. This is done to increase brand awareness of tourism products in the Pelangas Tourism Village.
Pemanfaatan Instagram Solo Safari sebagai Promosi untuk Meningkatkan Minat Kunjungan Saputra, Ryan Denata; Peranginangin, Jasanta; Suharto, Suharto
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3106

Abstract

In today's digital age, social media has become the primary means of promoting tourism. Instagram, as a visual platform, allows information to be conveyed to locations through aesthetic, interactive, and easily accessible content. The Solo Safari educational and conservation tourist destination in Surakarta City uses its official Instagram account, @solosafari.id, to build its image, reach a wide audience, and increase tourist interest. The purpose of this study is to examine the use of Solo Safari's Instagram as a promotional medium, identify useful content indicators, and discover problems and opportunities in its management. Descriptive qualitative research was used, with data collection through observation, interviews, and documentation. Data analysis used the Miles & Huberman model, which includes presentation, verification, and reduction. The results of the study indicate that Solo Safari's Instagram content, which emphasizes visual aesthetics, storytelling, information relevance, consistency of posts, and interactivity, plays a significant role in increasing the number of visits received. However, changes in Instagram's algorithm, rapid changes in digital trends, and limited human resources for content management are new problems. This study found that Instagram is an effective tool for promoting educational tourist destinations. Destination managers can use it to gain new ideas.
Co-Authors Anastasia Riani Suprapti Asri Laksmi Riani Chairy Chairy Denny Asmara DEWI HERMAWATI WAHYUNINGSIH Fajar Setyo Rahmanto Feliatra Hawwa, Kharisma Nur Hunik Sri Runing Sawitri Intan Novela Qurrotul Aini Ivan Budi Prasetya Made Prasta Yostitia Pradipta Maya Sari Melyta Ayu Dwi Prastiwi MUGI HARSONO Pratiwiningrum, Rita Ray March Syahadat Saputra, Ryan Denata Sugiman Sugiman Suharto Suharto Suryandari Istiqomah Tiza Wahyu Romadlon Valencia Eibel Holdonia