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Sosialisasi Produk dan Sertifikasi Halal Serta Pelatihan Inovasi Produk Bagi UMKM Asri Laksmi Riani; Hunik Sri Runing Sawitri; Suryandari Istiqomah; Anastasia Riani Suprapti; Intan Novela Qurratul Aini
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 5, No 1 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v5i1.6772

Pengabdian ini bertujuan untuk meningkatkan kinerja bisnis UMKM Desa Polengan melalui upaya meningkatkan kualitas dan inovasi produk. Metode dalam pengabdian dengan pendekatan Participatory Action Research (PAR) dimana pendekatan ini dimulai dengan melakukan analisis situasi dengan pihak desa dan BUMDES sehingga didapatkan berbagai data permasalahan yang dihadapi oleh UMKM yaitu antara lain: masih rendahnya pengetahuan tentang produk dan sertifikasi halal; rendahnya pengetahuan dan ketrampilan SDM dalam pengembangan produk/ inovasi produk. Oleh karena itu maka pengabdian ini melaksanakan kegiatan Sosialisasi Produksi dan sertifikasi halal dan Pelatihan Inovasi Produk serta penyerahan alat yang dibutuhkan UMKM. Hasil dari sosialisasi halal didapatkan bahwa UMKM semakin menyadari pentingnya sertifikasi halal dan tertarik untuk mengikuti sertifikasi halal yang dibantu oleh pemerintah. Sedangkan dari pelatihan inovasi produk yaitu pembuatan bayam krispi dan kripik belut daun singkong menarik perhatian warga untuk mencoba memproduksi kripik tersebut karena bahan yang mudah untuk didapatkan. Kegiatan pengabdian ini dilaksanakan pada tanggal 20 Juli 2022 dengan jumlah peserta 20 UMKM di Desa Polengan. Kesadaran masyarakat Desa Polengan akan produk halal dan inovasi produk ini diharapkan akan meningkatkan kinerja bisnis UMKM kedepannya. This service aims to improve the business performance of Polengan Village SMEs through efforts to enhance product quality and innovation. The method of service is the Participatory Action Research (PAR) approach where this approach begins by conducting a situation analysis with the village and BUMDES so that various data on problems faced by MSMEs are obtained, namely: low knowledge about products and halal certification; low HR knowledge and skills in product development/ product innovation. Therefore, this service carries out Halal Production and Certification Socialization activities, Product Innovation Training, and handing over the tools that MSMEs need. The results of the halal socialization found that MSMEs are increasingly aware of the importance of halal certification and are interested in participating in halal certification assisted by the government. While the product innovation training, namely making crispy spinach and cassava leaf eel chips, attracted the attention of residents to try to produce these chips because the ingredients were easy to obtain. This service activity was carried out on July 20, 2022, with 20 SMEs in Polengan Village. The awareness of the people of Polengan Village about halal products and product innovation will improve the SMEs business performance in the future.

RECOVERY OF PALUR TRADERS' ECONOMY THROUGH ONLINE PROMOTION & MARKETING DESIGN TRAINING Hunik Sri Runing Sawitri; Intan Novela Qurrotul Aini; Asri Laksmi Riani; Suryandari Istiqomah; Anastasia Riani Suprapti; Mugi Harsono; Jasanta Peranginangin
JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA Vol 4 No 1 (2023): Teknologi Tepat Guna
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jpttg.v4i1.1269

UMKM termasuk salah satu sector yang sangat terdampak dengan adanya Pandemi Covid-19. Kondisi Pandemi ini bahkan menyebabkan 63,9% dari UMKM yang terdampak mengalami penurunan omzet lebih dari 30%. Dampak pandemic juga dirasakan oleh para pedagang di sekitaran Prapatan Perumnas Palur dimana diwilayah tersebut menjadi wilayah perdagangan yang cukup ramai sebelum pandemi. Penurunan konsumsi rumah tangga serta berkurangnya aktivitas berbelanja di luar rumah menyebabkan berkurangnya pendapatan warung-warung makanan, warung sembako dan pedagang – pedagang kecil yang berada di Perumnas Palur khususnya di wilayah prapatan, daerah yang menjadi sentra hilir mudik penduduk di wilayah ini. Banyak dari pedagang yang masih mengandalkan penjualannya secara offline dan ketidakpahaman cara untuk beradaptasi dengan perubahan semakin membuat dampak pandemic terasa cukup berat bagi mereka. Kegiatan pengabdian masyarakat dalam bentuk pelatihan ini dilakukan untuk membantu pada pedagang di wilayah prapatan Perumnas Palur agar dapat memunculkan kreativitas dan inovasi dan kemampuan untuk beradaptasi dengan perubahan yang serba digital saat ini. Adapun kegiatan pengabdian yang telah dilaksanakan terdiri dari 3 tahap. Tahap pertama melakukan Sosialisasi serta melakukan proses Need Training Analysis untuk mengetahui profil pedagang serta kebutuhan pelatihan yang akan diselenggarakan. Tahap selanjutnya adalah melaksanakan pelatihan sesuai kebutuhan seperti pelatihan kewirausahaan dan manajemen bisnis online, pelatihan membuat desain promosi flyer canva serta praktek pemasaran online sederhana. Hasil dari pelatihan peserta mendapatkan pengetahuan yang bertambah tentang mindset kewirausahaan dan manajemen bisnis. Peserta juga dapat meningkatkan kemampuan membuat desain promosi melalui aplikasi Canva. Selain itu peserta juga bisa melakukan praktik pemasaran online sederhana baik melalui media social maupun aplikasi. Hasil dari post test menunjukkan bahwa hampir semua peserta pelatihan mengatakan bahwa pelatihan ini sangat menarik , sangat bermanfaat, dan mereka menjadi tertarik untuk memasarkan produknya secara online. Peserta juga berharap bahwa mereka akan mendapatkan pelatihan lagi untuk memperdalam pengetahuan tentang bisnis secara online.

Gender Diversity Of Leaders On Organizational Performance Through Organizational Culture Muhamad Alwi; Hunik Sri Runing Sawitri
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6003

Objectives - The purpose of this paper is to examine the philosophical aspects, namely the construction of organizational culture which has been the concern of scientists in the fields of human resource management, psychology, and anthropology. Design/methodology/approach – This paper uses a literature study approach by mapping previous research related to organizational culture in articles, Scopus indexed journals and Google Scholar over the last five decades. Findings – The antecedents of organizational culture can come from internal factors and external factors such as a sense of achievement and company policies. From the organizational culture are organizational performance, job satisfaction, job performance, and company strategy. Originality – The purpose of this paper is to propose a schematic research model that shows the influence of organizational culture on organizational performance can be moderated by the gender diversity of employees. Keywords - Philosophy of Science, Organizational Culture Type of Writing – Concept writing

Strengthening Tax Capacity and Bookkeeping Governance in Leather Craft MSMEs Hunik Sri Runing Sawitri; Asri Laksmi Riani; Salamah Wahyuni; Anastasia Riani Suprapti; Suryandari Istiqomah; Intan Novela Qurratul Aini; Mugi Harsono
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 8, No 2 (2026): MAY 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v8i2.17351

The Leather Craft MSME Group in Mojopurna Village, Magetan, is a community service partner fostered by the Creative Economy Research Group at the Faculty of Economics and Business, Universitas Sebelas Maret (FEB UNS). To date, the group has encountered several challenges, including low tax awareness among MSMEs and limited product differentiation. The low level of tax compliance is primarily caused by the owners’ limited knowledge and capability in understanding tax regulations and practices, ranging from taxpayer identification number (NPWP) registration to tax reporting and payment procedures. In addition, product innovation development has remained limited because most production activities are based solely on customer orders, coupled with reluctance to develop new models due to risk considerations and the need for new equipment. Consequently, the competitiveness of the leather craft MSMEs in Mojopurna Village, Magetan, has not yet reached its optimal level. This community service program aims to improve MSME tax literacy and compliance through taxation training. The training activities included the delivery of taxation materials, tax calculation practices, and mentoring sessions. Furthermore, the provision of assistance with production equipment represents a commitment to supporting product innovation among MSMEs. The program's results indicate improved tax literacy, particularly in understanding the types and calculation methods of the MSME Final Income Tax (PPh Final). In addition, production facility support, in the form of a flat heat press machine, contributed to product innovation and enhanced the business capacity of the partner MSMEs through product diversification in accordance with market demand.

The Role of Using Social Media as a Mediator in the Influence of Competitive Advantage, Support from Superiors, and Competitive Pressure on SME Performance Anastasia Riani Suprapti; Hunik Sri Runing Sawitri; Asri Laksmi Riani; Mugi Harsono; Intan Novela Quratul Aini; Suryandari Istiqomah
Journal of Current Studies in SDGs Vol. 3 No. 2 (2027): June
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jocsis.3.2.187

Abstract. This research aims to examine and analyze the influence of competitive advantage, superior support and competitive pressure on the performance of SMEs. Apart from that, it also tests the variableof social media use which is conceptualized as a mediator. The research population is SMEs in Solo Raya. Respondents were 91 SMEs, determined by convenience and data collected through an online survey. The analysis technique used is PLS-SEM. The things that underlie this research are phenomena that occur in the business world as well as the results of previous research which shows that the use of social media in business in developing countries continues to develop. In the face of increasingly sharp competition, currently the use of social media is considered a key strategy in SMEs. The results of this research prove that competitive advantage, superior support, and competitivepressure have a significant effect on SME performance, as in the model conceptualized at the beginning.By including the social media adoption variable as a mediator, it can be shown that the influence of superior support on SME performance is mediated by social media adoption. Social media adoption isnot proven to mediate the effect of competitive advantage on SME performance, nor the effect of competitive pressure on SME performance.

The Role of Using Social Media as a Mediator in the Influence of Competitive Advantage, Support from Superiors, and Competitive Pressure on SME Performance Anastasia Riani Suprapti; Hunik Sri Runing Sawitri; Asri Laksmi Riani; Mugi Harsono; Intan Novela Quratul Aini; Suryandari Istiqomah
Journal of Current Studies in SDGs Vol. 3 No. 2 (2027): June
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jocsis.3.2.187

Abstract. This research aims to examine and analyze the influence of competitive advantage, superior support and competitive pressure on the performance of SMEs. Apart from that, it also tests the variableof social media use which is conceptualized as a mediator. The research population is SMEs in Solo Raya. Respondents were 91 SMEs, determined by convenience and data collected through an online survey. The analysis technique used is PLS-SEM. The things that underlie this research are phenomena that occur in the business world as well as the results of previous research which shows that the use of social media in business in developing countries continues to develop. In the face of increasingly sharp competition, currently the use of social media is considered a key strategy in SMEs. The results of this research prove that competitive advantage, superior support, and competitivepressure have a significant effect on SME performance, as in the model conceptualized at the beginning.By including the social media adoption variable as a mediator, it can be shown that the influence of superior support on SME performance is mediated by social media adoption. Social media adoption isnot proven to mediate the effect of competitive advantage on SME performance, nor the effect of competitive pressure on SME performance.

Antecedents and Impacts of Green Process Innovation on Performance: A Study on Jamu MSMEs Hunik Sri Runing Sawitri; Asri Laksmi Riani; Salamah Wahyuni; Suryandari Istiqomah; Ariyani Wahyu Wijayanti
Jurnal Economia Vol. 22 No. 1 (2026): February 2026
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v22i1.77992

This study seeks to examine the influence of CEO education on the correlation between managerial competence and ESG. This study employs a sample of 185 observations from 37 manufacturing firms listed on the Indonesia Stock Exchange (IDX) from 2018 to 2022. This study used the weighted least squares regression model for estimation purposes. The research findings indicate that managerial skill impacts ESG, aligning with legitimacy theory. The theory suggests that superior managerial capability facilitates an understanding of stakeholder demands through ESG disclosures, thereby enhancing a company’s reputation and legitimacy. Nevertheless, the outcomes indicate that CEO education as a moderating element does not enhance the impact of managerial competence on ESG. A manager’s education does not influence ESG disclosure. The limited sample of manufacturing enterprises that issue ESG disclosure reports and the temporal scope, spanning only five years, constrain the research.

Optimizing Natural Dyeing Processes to Improve Product Quality Ecoprint-Based Creative Industries that Support Sustainable Economic Growth Catur Sugiarto; Rahmawati Rahmawati; Hunik Sri Runing Sawitri; Ratna Endah Santoso; Siti Arifah; Endang Dwi Amperawati; Andreansyah Saputra; Mi'raj Akbar; Junaid M Shaikh
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1596

This community service activity aims to improve the product quality and business capacity of ecoprint MSMEs through the optimization of natural dyeing processes based on ketapang leaves (Terminalia catappa) and sappanwood (Caesalpinia sappan), integrated with strengthening business management and digital marketing. The implementation method employed a participatory approach through several stages, including socialization, training on natural dye extraction, practice of dyeing and color fixation, business management training, as well as monitoring and evaluation. The results indicate a significant improvement in the partners’ capacity. Optimization of the mordanting and fixation processes improved the color fastness of products from a low category to a moderate–high category based on washing and rubbing tests. Production efficiency also increased, as indicated by the reduction of production time from approximately seven days to four to five days per production cycle and an increase in production capacity of around 30%. In addition, product diversification of ecoprint products was achieved, resulting in various derivative products such as eco-tik, tote bags, and ready-to-wear clothing, along with increased digital marketing activities through social media and marketplaces. The novelty of this program lies in the integration of technical innovation in optimizing natural dyes with the empowerment of business management and digital marketing for creative MSMEs. This integrated approach has proven effective in improving product quality, production efficiency, and business competitiveness. The findings indicate that strengthening production capacity based on local resources, supported by business management and digital marketing, can serve as a sustainable empowerment model for creative MSMEs. This program contributes to the achievement of the Sustainable Development Goals (SDGs), particularly Goal 8, by increasing business productivity, expanding market access, and encouraging economic growth based on environmentally friendly creative industries.

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