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Marsadi Aras

Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Author-ID : 3425028

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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The PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN PT. KELOLA PRINTING JAKARTA TIMUR Marsadi Aras
Mediastima Vol 26 No 2 (2020): Mediastima
Publisher : Program Studi Manajemen, Fakultas Ekonomi, IBI-K57

ABSTRACT This research aims to determine the influence of product quality and work service on customer satisfaction, simultaneously and partially. The object of research is consumers of PT. Kelola Printing Jakarta Timur. The number of respondents was 83. The data collection technique uses random sampling. This study uses quantitative method by first establishing the concept in the variables based on the relevant theory. Furthermore, the data collection technique used a questionnaire. The survey method is used in the sampling process from a predetermined population. Based on the results of analysis, it is known that the variable of product quality and work service quality have an effect on customer satisfaction simultaneously. The F table value is 104, 237 with a significance of 0.00. The product quality and service quality variables influence the consumer satisfaction by 72.3%, while the rest is influenced by other variables not analyzed or not included in the model. The product quality variable significantly influences consumer satisfaction, based on the value of t-count of 12.719 and a significance value of 0.000. the product quality variable influences consumer satisfaction by 64.7%, the rest is influenced by other variables. The service quality variable significantly influences the satisfaction, because the value of t-count is 7.383 and the significance value is 0.000. The service quality variable influences the consumer satisfaction by 40.2%, while the rest is influenced by other variables

STRATEGI PROMOSI ONLINE INSTAGRAM DAN STRATEGI HARGA UNTUK MENINGKATKAN MINAT BELI JASA PENERBANGAN AIR ASIA RUTE JAKARTA - SINGAPURA Marsadi Aras; Ahmad Nurdin Hasibuan; Suci Fatihah; Delila Rambe
Mediastima Vol 27 No 1 (2021): Mediastima
Publisher : Program Studi Manajemen, Fakultas Ekonomi, IBI-K57

This study aims to analyze the effect of promotional strategies using social media and price strategies with the interest in buying airline services on the Jakarta-Singapore route of AirAsia. This study applies a survey by taking samples directly to the population. This research uses a causality design, to analyze the influence of the Instagram online promotion variable and the price strategy to increase buying interest, through hypothesis testing. Respondents were determined by non-probability technique with purposive judgment sampling method. The results showed that the promotion strategy through Instagram social media had a positive and significant effect on purchasing decisions. A positive t value indicates that the promotion variable through Instagram social media has an effect that is directly proportional to purchase intention. pricing strategy has a positive and significant effect on purchasing decisions. A positive t value indicates that the price variable has an effect that is directly proportional to purchase intention. Promotion through Instagram social media and price strategy simultaneously have a positive and significant effect on purchase intention. Instagram Online Promotion Strategy, Price Strategy, Purchase Intention

Co-Authors Ahmad Nurdin Hasibuan Delila Rambe Muhammad Syahrul Noor Oktavia Hermasari Oktofiani Suharli Suci Fatihah Taufik, Edi Rahmat

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