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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Cheryl Marlitta Stefia
Universitas Kristen Duta Wacana
Economics, Econometrics & Finance Education

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DISRUPSI DIGITAL DAN MASA DEPAN MANAJEMEN LAYANAN KESEHATAN Cheryl Marlitta Stefia
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 8, No 6 (2021): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v8i6.2021.1506-1512

Abstract

Berikut ini adalah keunggulan Rekam Medis Elektronik, kemampuan untuk mentransfer data pasien dengan cepat dari satu departemen ke departemen berikutnya adalah aset yang sangat besar, pengurangan biaya operasional seperti layanan transkripsi dan biaya tenaga kerja lembur, peningkatan manajemen hasil dan perawatan pasien dengan pengurangan biaya. kesalahan dalam praktik kedokteran, diharapkan dapat mengurangi anggaran BPJS (Sistem Jaminan Kesehatan Nasional Indonesia). Dengan adanya Undang-Undang Perlindungan Data Pribadi (UU PDP) yang menjamin data pasien tidak bocor, maka sistem terintegrasi antar seluruh pelayanan kesehatan di Indonesia sangat berpeluang untuk digelar.
The Effects of Influencer Credibility on Brand Attitude and Purchase Intention: The Moderating Role of Brand Congruence in Food Vlogger Marketing Budhi Haryanto; Cheryl Marlitta Stefia; Sabda Aji Kurniawan; Andreas Ari Sukoco; Rohwiyati Rohwiyati
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 10 No. 2 (2026): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v10i2.10435

Abstract

Influencer marketing has become increasingly important in shaping consumer responses; however, limited understanding remains regarding the conditions under which influencer credibility is more strongly associated with brand evaluations and purchase intentions, particularly in food-vlogger marketing. This study examines the relationships among influencer credibility, brand attitude, and purchase intention and investigates brand congruence as a moderating boundary condition in the Indonesian culinary context. Using a cross-sectional survey, data were collected from 150 consumers familiar with Nex Carlos and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that influencer credibility is positively associated with brand attitude and purchase intention, while brand attitude is positively related to purchase intention. Brand congruence significantly strengthens all three relationships, demonstrating that endorsement effectiveness varies according to perceived influencer–brand compatibility. At the dimensional level, trustworthiness and expertise exhibit stronger contributions to influencer credibility than attractiveness. Theoretically, this study integrates Meaning Transfer Theory, Source Credibility Theory, and the Match-Up Hypothesis by conceptualizing brand congruence as a boundary condition, thereby extending meaning transfer toward a conditional explanation of endorsement effectiveness. Managerially, the findings highlight the importance of selecting credible influencers whose expertise, identity, audience, and communication style align with endorsed brands.
Co-Authors Andreas Ari Sukoco Budhi Haryanto Rohwiyati Rohwiyati Sabda A. Kurniawan