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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Hexagro JOBS (Jurnal Of Business Studies) Journal of Empowerment Community Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Ekonomi dan Binsis Jurnal Visi Manajemen (JVM) Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management Jurnal Manajemen Kreatif dan Inovasi J-CEKI Ulil Albab
Suci Putri Lestari
Universitas Perjuangan Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation

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Pengaruh Brand Ambassador BTS dan Brand Trust terhadap Brand Image Tokopedia : Survei pada Masyarakat Pemgguna Marketplace Tokopedia di Kabupaten Ciamis Izhar Yudiest Sebastian; Kusuma Agdhi Wardana; Suci Putri Lestari
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 9: Agustus
Publisher : CV. Ulil Albab Corp

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Abstract

This research was conducted in Ciamis Regency. This study was conducted with the aim of knowing the effect of Brand ambassadors and Brand trust on the Tokopedia Brand Image in the people of Ciamis Regency. The research method used is a survey method with a quantitative approach. The population used in this study are Tokopedia users who are domiciled in Ciamis. The sampling technique used is probability sampling with a simple random sampling approach, the number of samples used is 96 Tokopedia users with the condition that they have made a purchase transaction at least three times in the last six months. The data obtained in this study used primary data and secondary data. The data obtained from the research results were then processed using the classical assumption test, statistical analysis test, and hypothesis testing with the help of SPSS 25. Based on the correlation analysis test the Brand ambassador has a strong influence on the Tokopedia Brand Image with a correlation value of 0.644, while the Brand ambassador trust has a very strong influence on Tokopedia's Brand Image with a correlation value of 0.844. Based on the results of the F test, it shows that Brand ambassadors and Brand trust simultaneously have a significant effect on Tokopedia's Brand Image. The T test results show that Brand ambassadors partially have no significant effect on Tokopedia's Brand Image, while Brand trust partially has a significant effect on Tokopedia's Brand Image.
Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian Produk Garam di Tasikmalaya : Sensus pada Pelanggan Garam Pd.Delima di Tasikmalaya 46415 Wiwit Juwita; Rita Tri Yusnita; Suci Putri Lestari
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 9: Agustus
Publisher : CV. Ulil Albab Corp

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Abstract

The purpose of this study was to determine and analyze the effect of promotion and service quality on purchasing decisions for salt products in Tasikmalaya at PD. Pomegranate in Tasikmalaya. The method used in this research is the census method. The population in this study were PD salt customers. Pomegranate in Tasikmalaya. The sampling technique in this study is saturated sampling, so that the entire population in this study is used as the research sample. Based on the results of research and data analysis, it is known that partially the Promotion variable is not significant to Purchase Decision. Service Quality variable is significant to Purchase Decision. Meanwhile, promotion and service quality simultaneously have a positive and significant effect on the decision to purchase salt products in Tasikmalaya at PD. Pomegranate in Tasikmalaya
Analisis Pengendalian Persediaan Bahan Baku Dengan Metode EOQ : (Studi Kasus Pada Pabrik Mitra Mandiri Panawangan Ciamis Periode Tahun 2021) Rully Angie Alwani; Suci Putri Lestari; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 9: Agustus
Publisher : CV. Ulil Albab Corp

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This study aims to find out how the implementation of raw material inventory control that has been carried out at Mitra Mandiri factories, how to apply the Economic Order Quantity (EOQ) method in controlling raw material inventory at Mitra Mandiri factories. Data collection techniques in this study is to use interview techniques, library research and observation. The method used in this research is descriptive analysis method. The analytical tool used is the method of Economic Order Quantity (EOQ), Safety Stock, ReOrder Point, and Total Inventory Cost. Based on the results of the study, it is known that the calculation of the Economic Order Quantity (EOQ) method shows that the total cost of raw material inventory that must be issued by the company is greater than the total cost of inventory calculated according to the Economic Order Quantity (EOQ) method. Companies should follow the calculation of the Economic Order Quantity (EOQ) method so that they can save on raw material inventory costs, optimize inventory and streamline inventory costs.
Analisis Pengendalian Persediaan Bahan Baku dengan Metode Economic Order Quantity (EOQ) : Studi Kasus pada Konveksi Rizar Collection Periode Tahun 2021 Erik Ridwan; Suci Putri Lestari; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

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Abstract

The pupose of this study is to find out how the implementation of material inventory control that has been carried out at Rizar Collection convection, how to apply the Economic Order Quantity (EOQ) method in controlling raw material inventory at Rizar Collection convection. Data collection techniques in this study is to use interview techniques, library research and observation. The method used in this study is a analytical descriptive method. The analytical tool used is the Economic Order Quantity (EOQ), Safety Stock, ReOrder Point, and Total Inventory Cost method. Based on the results of the study, it is known that the calculation of the Economic Order Quantity (EOQ) method shows that the total cost of raw material inventory that must be issued by the company is greater than the total inventory cost calculated using the Economic Order Quantity (EOQ) method. Companies should follow the calculation of the Economic Order Quantity (EOQ) method so that they can save on raw material inventory costs, optimize inventory and streamline inventory costs.
Penerapan Metode Peramalan Moving Average dan Exponential Smoothing untuk Menyusun Perencanaan Produksi: Survei pada UMKM Pembuatan Bordir dan Pakaian, Nining Collection di Ciamis Dita Ratna Kania; Suci Putri Lestari; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

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Abstract

This study aims to determine and predict the number of products that the company must make and estimate from the sales data owned by UMKM Nining Collection for the period January 2019 – December 2021. The method of data collection in this study is by direct observation of UMKM Nining Collection using techniques such as interviews,observations,and documentation. The analysis tool is carried out using forecasting methods such as moving average and exponential smoothing. The results of the forecasting analysis show that the 3 period moving average method is better for use in companies because it has the smallest error value. The company should follow the calculation of the forecasting method with a 3 period moving average so that it is able to predict and prepare production plans.
Pengaruh Kualitas Pelayanan dan Citarasa terhadap Kepuasan Konsumen : Survei pada Konsumen M’DI Coffee In Cafe Tasikmalaya Asda Nadya Santika; Depy Muhammad Pauzy; Suci Putri Lestari
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 11 (2022): Oktober 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i11.850

Abstract

This study aims to determine and analyze the description of Service Quality, Taste and Consumer Satisfaction at M’DI Coffee in Cafe Tasikmalaya. The influence of service quality and taste simultaneously on consumer satisfaction at M’DI Coffee in Cafe Tasikmalaya and the effect of service quality and taste partially on consumer satisfaction at M’DI Coffee In Cafe Tasikmalaya. The method used in this research is quantitative with a survey approach. With a research sample of 100 consumers as respondents. The data used is primary and secondary data. The analytical tool used in this study is multiple linear regression using the SPSS version.25 support application. based on the results of the study, it is known that the quality of service and taste of consumer satisfaction at M’DI Coffee in Cafe Tasikmalaya is in a high classification. Service Quality and Taste have a significant effect simultaneously on customer satisfaction and Service Quality and Taste have a partially significant effect on customer satisfaction at M’DI Coffee in Cafe Tasikmalaya cafe.
Pengaruh Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian : pada Konsumen Kue Erna Cake Pancatengah Kabupaten Tasikmalaya Doni Setiawan; Kusuma Agdhi Rahwana; Suci Putri Lestari
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 11 (2022): Oktober 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i11.884

Abstract

This study aims to determine the effect of price perception and product quality on purchasing decisions (a survey of consumers of Erna Cake Pancatengah, Tasikmalaya Regency). The method used in this study is causality through a survey approach. With a research sample of 100 consumers of Erna Cake Pancatengah, Tasikmalaya Regency. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that the perception of price and product quality had a significant influence on purchasing decisions on Erna Cake Pancatengah, Tasikmalaya Regency. Partially, price perception has a significant influence on purchasing decisions on Erna Cake Pancatengah, Tasikmalaya Regency. Partially, product quality has a significant influence on purchasing decisions on Erna Cake Pancatengah, Tasikmalaya Regency
Pengaruh Jumlah Persediaan Bahan Baku dan Jam Kerja Tenaga Kerja terhadap Volume Produksi : Studi Kasus pada Konveksi Seragam Sekolah Delisht Colection Lia Nursaadah; Suci Putri Lestari; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 11 (2022): Oktober 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i11.900

Abstract

This study aims to determine and analyze the effect of the variable amount of raw material inventory and labor hours on production volume. The research method used is the quantitative method and the data used is secondary data obtained directly through interviews with company owners. In this study, sampling used a periodic data approach with a semester scale of 20 samples. The variables used in this study are two independent variables and one dependent variable, so the most appropriate analysis tool is multiple linear regression. Based on the results of multiple linear analyses, it is known that the amount of raw material inventory and labor hours simultaneously and partially have a significant effect on production volume. It can also be seen from the company's data that with every increase in the cost of controlling the number of raw materials and labor hours, the production volume also increases. The calculation results show that there is a very strong relationship between the variable amount of raw material inventory and labor hours in increasing production volume.
Pengaruh Persediaan Bahan Baku dan Pemeliharaan Mesin terhadap Hasil Produksi pada Konveksi I-Queen: Studi Kasus pada Konveksi I-queen di Tasikmalaya Nanda Namira Ramadina; Suci Putri Lestari; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i1.909

Abstract

This study aims to determine and analyze the effect of raw material inventory and machine maintenance on production result. The research method used is the quantitative method and the data used is secondary data obtained directly through interviews with company owners. In this study, sampling used a periodic data approach with a semester scale of 20 samples. The variables used in this study are two independent variables and one dependent variable, so the most appropriate analysis tool is multiple linear regression. Based on the results of multiple linear analysis, it is known that the amount of raw material inventory and labor hours simultaneously and partially have a significant effect on production result. It can also be seen from the company's data that every increase in raw material inventory and machine maintenance result in a increase in productionthe. The calculation results show that there is a very strong relationship between the variable amount of raw material inventory and increasing production result.
Pengaruh Celebrity Endorser dan Brand Image terhadap Keputusan Pembelian Produk Scarlett whitening : Survei Online pada Konsumen Akun Instagram @Scarlet_whitening Ai Reka Pebrianti; Ari Arisman; Suci Putri Lestari
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.920

Abstract

This study aims to determine the effect of simultaneously and partially Celebrity Endorser and Brand Image on Purchase Decisions through a survey on consumers of Scarlet Whitening products. The research method used in this study is a quantitative approach with survey methods. The population in this study is unknown and a sample of 100 respondents was taken. The type of data used in this study is primary data obtained through a questionnaire. Data analysis used was classical assumption test and multiple regression analysis using SPSS version 25. Hypothesis testing used t, F and R² tests. The results showed that Celebrity Endorser and Brand Image simultaneously had a significant effect on purchasing decisions. Celebrity endorsers partially have a significant effect on purchasing decisions and brand image partially has a significant effect on purchasing decisions.
Co-Authors Acep Miftah Fauzi Agus Nurhidayat Ai Faridah Nur Awwaliyah Ai Kusmiati Asyiah Ai Reka Pebrianti Ajmal Eka Mulya Mulya Aldi Nurcahyadi Ramadhan Amartya Ainun Qalbia Anggun Riyanti Arga Sutrisna Arga Sutrisna Ari Arisman Arya Esa Kusmana Asda Nadya Santika Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Citra Pratiwi Danil Prabowo Dawy Ihsanudin Dela Setia Padiani Haya Depy Muhamad Pauzy Depy Muhammad Pauzy Derisna Febia Utami Dhini Nurislami Dian Ahadianti Dikri Mohamad Anzani Dita Ratna Kania Doni Setiawan Dudu Risana Erik Nurjaman Sidik Erik Ridwan Giva Revani Dewi H. Cece Rakhmat Izhar Yudiest Sebastian Kusuma Agdhi R Kusuma Agdhi Rahwana Kusuma Agdhi Wardana Laras Pratiwi Lia Nursaadah Maria Ulfa Mia Rahmawati Mila Karmila Mila Siti Karmila Nanda Namira Ramadina Neti Setianingsih Nudiya Syahidurrohim Nurul Mardiana Rahman Aziez Herdian Rifki Redha Meyrandi Rita Tri Yusnita Roby Abdul Wahab Rully Angie Alwani Selvy Isnaeni Teli Muhamad Adam Tetin Adawiah Tian Septiana Wiwit Juwita Yeni Fitriani Somantri