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PENGARUH CITRA MEREK, KUALITAS LAYANAN, DAN HARGA TERHADAP KEPUASAN PELANGGAN (SURVEI PADA PELANGGAN DISTRIBUTOR CONSUMER GOODS DI TASIKMALAYA) Mila Karmila; Barin Barlian
Jurnal Cakrawala Ilmiah Vol. 2 No. 8: April 2023
Publisher : Bajang Institute

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Abstract

The purpose of this study was to determine and analyze the Effect of Brand Image, Service Quality and Price on Customer Satisfaction either partially or simultaneously on Consumer Goods Distributors in Tasikmalaya City. The object of study was the Consumer Consumer Distributor Distributor in Tasikmalaya City. The research method used is multiple linear regression analysis. Data collection was obtained through observation, questionnaires and literature study. The population in this study was 304 customers. The results showed that Brand Image, Service Quality and Price had a significant effect both partially and simultaneously on customer satisfaction of Consumer Goods Distributors in Tasikmalaya City.
Peningkatan Kinerja Melalui Motivasi, Lingkungan Kerja, Kompetensi Dan Kompensasi Pada Hotel XYZ Tuti Iriani; R. Soni Somali; Indah Sugiarti; M. Abdul Aziz Danu Brata; Mila Karmila
Journal of Business Management Education (JBME) Vol 8, No 1 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i1.55261

Abstract

Human resource management is an approach taken to the abilities, skills, motivation of individuals in an organization with the aim of increasing organizational performance. The phenomena obtained in this study are the factors that influence employee performance, namely work motivation, work environment, competence and compensation. The purpose of this study was to determine and analyze the influence of motivation, work environment, competence and compensation on employee performance. The object under study is XYZ Hotel Employee. The research method used is the census method. The analytical tool used is path analysis. Based on the results of the analysis and discussion adjusted to the problems studied, it can be concluded that the variables of motivation, work environment
The Effect of Teamwork and Supervision On Employee Performance (Survey of Production Department Employee at CV. Sukahati Pratama Tasikmalaya) Didah Nurhidayah; Barin Barlian; Mila Karmila
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1361

Abstract

This study aims to determine “The Effect of Teamwork and Supervision on Employee Performance in the Production Department of CV. Sukahati Pratama Tasikmalaya”. The population in this study amounted to 260 people and the sample used in this study were 43 people in the production division. This research method is quantitative using multiple linear regression. The result of this study are that teamwork and simultaneous supervision can have a significant effect on the performance of production employees at CV. Sukahati Pratama Tasikmalaya. Partially teamwork has no significant effect on employee performance in the production section of CV. Sukahati Pratama Tasikmalaya and Supervision partially have a significant effect on the perfoemance of employees in the production section of CV. Sukahati Pratama Tasikmalaya
The Analysis Of Quality Product And Price Perception Towards Purchase Decisions (Survey On 'Bakmi Boerangrang Tasikmalaya' Consumers) Erika Joanna Hosea; Depy Muhamad Pauzy; Mila Karmila
Journal of Indonesian Management (JIM) Vol. 3 No. 3 (2023): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1381

Abstract

The purposes of this study was to determine the effect of quality product and price perception towards purchase decision of 'Bakmi Boerangrang Tasikmalaya'. This study used quantitative method and survey from 100 respondents from 'Bakmi Boerangrang' consumers. The type of data used is multiple regression analysis. The result of the study showed that quality product and price perception have a significant effect either partially or simultaneously towards purchase decision of 'Bakmi Boerangrang Tasikmalaya' consumers.
Pengaruh Reward Dan Punishment Terhadap Disiplin Kerja Karyawan Pada PT. Pos Indonesia (Persero) Tasikmalaya Dina Febrianti; Budhi Wahyu Fitriadi; Mila Karmila
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1069

Abstract

The purpose of this study is to determine and analyze the influence of reward, punishment and employee discipline at PT. Pos Indonesia (Persero) Tasikmalaya. The research method used is a survey method with a quantitative approach, the data obtained directly through questionnaires to 45 respondents taken from employees of PT. Pos Indonesia (Persero) Tasikmalaya. Sampling used saturated sampling technique and the analytical method used in this study was multiple linear regression analysis using SPSS 25 software. The test results showed that rewards partially had a significant effect on work discipline and punishment partially had a significant effect on work discipline. Simultaneously reward and punishment have a significant effect on employee discipline at PT. Pos Indonesia (Persero) Tasikmalaya.
Pengaruh Kompensasi Dan Pengawasanterhadap Kinerja Karyawan Daerah Banjar Waterpark Vina Zahra Nissa; Mila Karmila; Arga Sutrisna
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1084

Abstract

The purpose of this study was to find out and analyze the effect of compensation, supervision and employee performance on Banjar Waterpark regional companies. The research method used was a survey method with a quantitative approach, the sample of this study was 40 respondents who took a questionnaire. Sampling used saturated sampling technique and the method of analysis used was multiple linear regression analysis using SPSS 25 software. Based on the research results, the variables of compensation, supervision and employee performance are included in the good classification. The test results show that compensation partially has a significant effect on performance and supervision partially has a significant effect on performance. Simultaneously compensation and supervision have a significant effect on employee performance at Banjar Waterpark Regional Company.
The Influence Of Work Discipline And Work Facilities On Employee Performance At Pt. Parsaoran Global Datatrans Branch Tasikmalaya Winda Windiyani; Rita Tri Yusnita; Mila Karmila
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4555

Abstract

This study aims to determine the effect of Work Discipline and Work Facilities on Employee Performance at PT. Parsaoran Global Datatrans Cabang Tasikmalaya. The research method used in this study is a quantitative method with descriptive analysis method. Data collection techniques were obtained directly through questionnaires which were distributed to 50 employee respondents PT. Parsaoran Global Datatrans Cabang Tasikmalaya by using saturated sampling techniques and using the entire population. The data analysis tool used in this study is multiple regression analysis using SPSS software version 25. The results show that: Work Discipline and Work Facilities simultaneously have a significant effect on Employee Performance PT. Parsaoran Global Datatrans. Work Discipline partially has a significant effect on employee performance PT. Parsaoran Global Datatrans and Work Facilities partially have a significant effect on Employee Performance at PT. Parsaoran Global Datatrans Cabang Tasikmalaya.
INFLUENCE OF SERVICE QUALITY, BRAND IMAGE, AND PRICE ON CUSTOMER SATISFACTION Mila Karmila; Rita Tri Yusnita; Barin Barlian
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.10342

Abstract

This research was conducted with the intention of analyzing the influence of several independent variables including brand image, service quality and price perceptions on the dependent variable, namely satisfaction. The objects in this study are customers from food distributor companies in Tasikmalaya City. The research method used in this study is multiple linear regression analysis and data obtained through observation, questionnaires and literature studies. The population in this research is 256 customers. The results showed that brand image, service quality and price perceptions had a positive effect on customer satisfaction either partially or simultaneously Keywords: Brand Image, Service Quality, Price and Customer Satisfaction
PELATIHAN DAN PENDAMPINGAN MANAJERIAL UMKM DALAM UPAYA RESILIENSI SEKTOR UMKM KELOM GEULIS PASCA COVID-19 Barin Barlian; Lucy Dian Rosalin; Mila Karmila; Dudung Suryana; Agis Pebrian; Muhammad Denden Ramdani; Cecep Abdul Hak; Fanny Nurhasanah; Ajeng Intan Mahmudah
Panrita Abdi - Jurnal Pengabdian pada Masyarakat Vol. 8 No. 1 (2024): Jurnal Panrita Abdi - Januari 2024
Publisher : LP2M Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/pa.v8i1.23655

Abstract

This activity is a community service carried out in Tamansari District, Tasikmalaya City for several Kelom Geulis Micro Enterprises (MSMEs). As a result of the impact of the pandemic, several Kelom Geulis SMEs have not only closed galleries but have also stopped production. The purpose of this service is to analyze the problems of MSMEs caused by the Covid-19 pandemic and provide assistance and solutions related to the resilience of their businesses so that they can get up and run their businesses again. The service method used is a qualitative research method by conducting interviews with 4 (four) Kelom Geulis entrepreneurs affected by Covid-19 and providing assistance in terms of product innovation, financial planning, communication with partners (community leaders and the Tasikmalaya City Office of Cooperatives and UKM, assistance regarding the marketing of kelom geulis and opening new market networks for marketing these products. As a result of this service, MSME actors who are the subject of service can open up opportunities to return to running their business.  ---  Kegiatan ini merupakan pengabdian kepada masyarakat yang dilakukan di Kecamatan Tamansari Kota Tasikmalaya terhadap beberapa Usaha Mikro (UMKM) Kelom Geulis Saat ini, kegiatan apapun terutama kegiatan perekonomian di Indonesia bahkan negara lainnya nyaris terhenti akibat menyebar luasnya virus corona atau biasa disebut Covid-19. Akibat dampak pandemi, beberapa UMKM Kelom Geulis tidak hanya menutup galeri, tapi juga menghentikan produksi. Tujuan dari pengabdian ini adalah untuk menganalisis permasalahan para UMKM yang disebabkan oleh pandemik Covid-19 dan memberikan pendampingan dan solusi terkait resiliensi usahanya agar mereka mampu bangkit dan menjalankan usahanya lagi. Metode pengabdian yang digunakan adalah dengan metode penelitian kualitatif dengan melakukan wawancara kepada 4 (empat) pengusaha Kelom Geulis yang terkena dampak Covid-19 serta memberikan pendampingan dari segi inovasi produk, perencanaan keuangan, komunikasi dengan mitra (tokoh masyarakat dan Dinas Koperasi dan UKM Kota Tasikmalaya), pendampingan mengenai pemasaran kelom geulis dan membuka jaringan pasar baru untuk pemasaran produk tersebut. Hasil dari pengabdian ini, para pelaku UMKM yang dijadikan subjek pengabdian dapat membuka peluang untuk kembali menjalankan usahanya.
Human Resource Development to Improve the Performance of Village Employees in Developing the Effectiveness of Achieving the Tourism Village Program Kusuma Agdhi Rahwana; Mila Karmila
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1141

Abstract

This study aims to determine the influence of Human Resources Development on the Performance of Village Employees and the Effectiveness of Tourism Village Program Achievement in Cimerak District, Pangandaran Regency. The research method used in this study is a quantitative method with an associative analysis approach (causality) and census. The population in this study amounted to 138 village employees in Cimerak District. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses validity tests, reliability tests. Data analysis in this study used path analysis using SPSS software version 25. The results of this study show that Human Resource Development is able to improve the Performance of Village Employees in Cimerak District, Pangandaran Regency in developing the Effectiveness of Tourism Village Program Achievement. Where one of the villages in Cimerak District, namely Masawah Village, there is Madasari Beach which is famous for its Breakwater Beach. With this research, Human Resource Development affects the performance of village employees and the effectiveness of achieving tourism village programs.