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Peran Motivasi Kerja Pada Pengaruh Kepemimpinan Terhadap Kinerja Karyawan Suryadi Suryadi; Sutianingsih Sutianingsih
Jurnal Akuntansi dan Pajak Vol 24, No 1 (2023): JAP : Vol. 24, No. 1, Februari 2023 - Juli 2023
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v24i1.10978

Abstract

The purpose of this study was to find out how the concept of work motivation can be used to manage the existing relationship between leadership and employee performance. Quantitative research methodology was applied in this study. Data were obtained through questionnaires and samples of 115 workers. The data analysis methodology used is path analysis and descriptive analysis. Based on the results of the study, all variables have a significant influence, evidenced by: Leadership affects employee performance and motivation. Worker motivation affects performance. This approach uses work motivation as a mediating variable between job placement characteristics and employee performance because the indirect influence is stronger than the direct influence.
Strategi Re-Positioning dan Digitalisasi Pemasaran untuk Peningkatan Nilai Tambah Produk Susu Kambing di Akbar Jaya Farm Kudus Jawa Tengah Sutianingsih Sutianingsih; Rini Handayani; Didik Setyawan; Widi Hariyanti
JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Vol 6, No 2 (2025): JURNAL PENGABDIAN MASYARAKAT DAN KEWIRAUSAHAAN INDONESIA
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/janaka.v6i2.495

Abstract

Akbar Jaya Farm di Kabupaten Kudus memiliki potensi produksi susu kambing yang stabil namun menghadapi hambatan serius dalam aspek manajemen pemasaran. Tantangan utama meliputi jangkauan pasar yang terbatas, stigma negatif konsumen terhadap aroma produk (goaty flavor), serta rendahnya nilai tambah akibat minimnya diversifikasi produk turunan. Kegiatan pengabdian masyarakat ini menggunakan pendekatan Participatory Action Research (PAR) melalui tiga tahapan sistematis: wawancara mendalam untuk pemetaan masalah, ceramah edukatif mengenai manajemen pemasaran modern, dan sharing session interaktif untuk formulasi strategi. Hasil kegiatan menunjukkan bahwa melalui strategi re-positioning produk sebagai "Minuman Kesehatan Fungsional", mitra mampu meningkatkan daya tarik produk di mata konsumen urban. Diversifikasi produk menjadi yogurt dan sabun susu kambing berhasil dirumuskan sebagai solusi untuk memperpanjang masa simpan dan meningkatkan margin keuntungan. Selain itu, pendampingan digitalisasi pemasaran melalui media sosial telah meningkatkan literasi digital mitra dalam membangun kepercayaan konsumen.
DEVELOPMENT OF INTEGRATED CONFLICT-TO-INNOVATION HUMAN CAPITAL MODEL THROUGH INTERNATIONAL COMMUNITY SERVICE BASED ON JAVA-THAILAND LOCAL WISDOM Sutianingsih Sutianingsih
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 2 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i2.20840

Abstract

Universities must create behavioral skills to supplement students' academic abilities in light of changes in the global workplace brought about by digital transformation, the advancement of artificial intelligence, and growing cross-cultural cooperation. The capacity to resolve disputes amicably is one of the most crucial skills as it serves as the cornerstone for enhancing cooperative communication, leadership, and creativity. The goal of this international community service project is to help students at International College, Rajamangala University of Technology Krungthep (RMUTK), Thailand, develop their behavioral competencies through a Conflict-to-Innovation Management approach that is integrated with the cultural values of Jai Yen (Thailand) and Sumeleh (Indonesia). Through interactive workshops, case-based learning, role-playing, cross-cultural reflection, and participatory assessment, the program is implemented utilizing the Participatory Action Community Service (PACS) model. After taking part in the program, participants' comprehension, attitudes, and behavioral competence were assessed using observation, participant reflection, group discussions, and questionnaires. The service's outcomes demonstrated a paradigm shift in participants from conflict avoidance to constructive conflict management, which was followed by enhanced cross-cultural leadership abilities, collaborative communication, emotion control, critical thinking, and adaptive decision-making. The Integrated Conflict-to-Innovation Human Capital Model, a conceptual model that incorporates participatory learning, psychological safety, local cultural values, and constructive conflict management as a mechanism for human capital development in the international higher education environment, was created as a result of this activity in addition to having a practical impact on the development of student competencies.