Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Ivone Ivone
Politeknik Cendana, Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Brand Ambassador Terhadap Keputusan Pembeli (Di Platform E-Commerce Shopee Dan Tokopedia) Angelina Elvina; Ngajudin Nugroho; Fauzi Akbar Maulana Hutabarat; Ivone Ivone; Elserra Siemin Ciamas
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 1 (2021): August 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i1.1021

Abstract

The purpose of this study is to determine (1) the influence of brand ambassadors on buyer decisions on the shopee platform. (2) the influence of brand ambassadors on buyer decisions on the Tokopedia platform. (3) to compare the influence of brand ambassadors on buyer decisions on the shopee and tokopedia platforms. The research method used is a comparative quantitative research method, the number of samples processed is 45 respondents, the sample collection technique uses incidental sampling and the sampling technique uses a questionnaire which is processed using Data Processing Software. Based on the linearity test on the shopee and Tokopedia respondents' data, there is a linear relationship between the brand ambassador variable and the purchasing decision variable. Based on the results of the correlation test, shopee has a brand ambassador relationship and the buyer's decision is positive, strong and unidirectional. Results sig. (2-tailed) obtained is 0.02 < 0.05. Tokopedia correlation test has a relationship between brand ambassador and buyer's decision is positive, strong and unidirectional. Results sig. (2-tailed) obtained is 0.01 < 0.05. Based on the coefficient of determination of shopee respondents' data, the influence of brand ambassadors on buyer decisions is 31.4% while the influence of brand ambassadors on buyer decisions at Tokopedia is 53.9%. Based on the results of simple linear regression shopee shows the value of sig. 0.002≤0.05 so that it has an influence on shopee data, while Tokopedia data shows a sig value. 0.001≤0.05 which can be interpreted as having an influence between brand ambassadors on purchasing decisions. The results of the t-test (hypothesis) on the shopee respondent's data tcount < ttable or (3.451>2.060) with a sig value of 0.02. Meanwhile, in Tokopedia, tcount > ttable (4,190 > 2,145) with a sig value of 0.01
Perilaku Konsumtif Gamers Genshin Impact terhadap Pembelian Gacha Cynthia Angelia; Fauzi Akbar Maulana Hutabarat; Ngajudin Nugroho; Arwin Arwin; Ivone Ivone
Journal of Business and Economics Research (JBE) Vol 2 No 3 (2021): October 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v2i3.909

Abstract

The purpose of this study is to empirically examine the effect of gamers' consumptive behavior on gacha purchases in the Genshin Impact Game. Gacha is a game based on the player's chance and luck. Most of these games are usually free-to-play games with a gacha system as an incentive to use real currency to collect rare (limited) items. The research method used is a quantitative type. The number of research samples is 250 people from the population of Genshin Impact players whose number is unknown, with the sampling technique is accidental sampling. The large influence of consumptive behavior on the purchase of gacha can be seen in the results of the coefficient of determination (R2) as a percentage of 74.5%. With the results of this coefficient, it can be concluded that the purchase of gacha by 74.5% is influenced by the consumptive behavior of the players, while the remaining 25.5% is contributed by other factors that can be explained by other variables outside the model
Co-Authors Angelina Elvina Arwin Arwin Cynthia Angelia Elserra Siemin Ciamas Fauzi Akbar Maulana Hutabarat Ngajudin Nugroho