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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal of Trends Economics and Accounting Research Jurnal Ilmu Sosial dan Humaniora Jurnal Ilman: Jurnal Ilmu Manajemen Jurnal Masyarakat Indonesia KAFEBIS Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi
Elserra Siemin Ciamas
Politeknik Cendana
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Paket Program, Indeks Prestasi Kumulatif, Umur dan Domisili sebagai Faktor Pembeda Prestasi Akademik Mahasiswa Supriyanto Supriyanto; Dewi Anggraini; Fahmi Sulaiman; Elserra Siemin Ciamas; Yeni Rachmawati
JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL Vol 13, No 1 (2021): JUPIIS (JURNAL PENDIDIKAN ILMU ILMU SOSIAL) JUNI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jupiis.v13i1.23735

Abstract

One measure of success in teaching and learning in tertiary institutions is academic achievement. Through student academic achievement, it will increase the enthusiasm of prospective students in determining the tertiary institution of their choice. This research is aimed to determine the differentiating factors of student academic achievement, with the independent variables, namely Program Package, Grade Point Average (GPA), Age and Domicile. The research conducted included classifying students into two groups based on student academic achievement, so the analysis method used was Discriminant Analysis. The results revealed that the differentiating variables between groups consisted of (1) Grade Point Average and (2) Age. The results of data processing from the Enter / Removed Variables, it is known that the Grade Point Average (GPA) variable can be included in the discriminant equation formation process, while the Program Package, Age, and Domicile variables cannot be included in the discriminant equation formation. Eigenvalues test results, obtained a Canonical Correlation value of 0.852 so that the Square Canonical Correlation (CR2) = (0.852) 2 = 0.7259, it can be concluded that the Student Academic Achievement Variable can be explained by the Variable Program Package, Student Achievement Index (GPA), Age and domicile of 72.59%. The results of the validation state that the level of accuracy is> 50% so that the discriminant function is considered appropriate in classifying students.
Pengaruh Brand Ambassador Terhadap Keputusan Pembeli (Di Platform E-Commerce Shopee Dan Tokopedia) Angelina Elvina; Ngajudin Nugroho; Fauzi Akbar Maulana Hutabarat; Ivone Ivone; Elserra Siemin Ciamas
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 1 (2021): August 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i1.1021

Abstract

The purpose of this study is to determine (1) the influence of brand ambassadors on buyer decisions on the shopee platform. (2) the influence of brand ambassadors on buyer decisions on the Tokopedia platform. (3) to compare the influence of brand ambassadors on buyer decisions on the shopee and tokopedia platforms. The research method used is a comparative quantitative research method, the number of samples processed is 45 respondents, the sample collection technique uses incidental sampling and the sampling technique uses a questionnaire which is processed using Data Processing Software. Based on the linearity test on the shopee and Tokopedia respondents' data, there is a linear relationship between the brand ambassador variable and the purchasing decision variable. Based on the results of the correlation test, shopee has a brand ambassador relationship and the buyer's decision is positive, strong and unidirectional. Results sig. (2-tailed) obtained is 0.02 < 0.05. Tokopedia correlation test has a relationship between brand ambassador and buyer's decision is positive, strong and unidirectional. Results sig. (2-tailed) obtained is 0.01 < 0.05. Based on the coefficient of determination of shopee respondents' data, the influence of brand ambassadors on buyer decisions is 31.4% while the influence of brand ambassadors on buyer decisions at Tokopedia is 53.9%. Based on the results of simple linear regression shopee shows the value of sig. 0.002≤0.05 so that it has an influence on shopee data, while Tokopedia data shows a sig value. 0.001≤0.05 which can be interpreted as having an influence between brand ambassadors on purchasing decisions. The results of the t-test (hypothesis) on the shopee respondent's data tcount < ttable or (3.451>2.060) with a sig value of 0.02. Meanwhile, in Tokopedia, tcount > ttable (4,190 > 2,145) with a sig value of 0.01
Pendampingan UMKM Hebat dengan Inovasi Produk, Pemasaran Digital, dan Pengelolaan Keuangan Pada Usaha Cekeremes di Kecamatan Medan Tuntungan Rahmadani; Wardayani; Nurlinda; Nurhayati; Supriyanto; Sugianto; Elserra Siemin Ciamas; Dewi Anggraini
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 2 No 2 (2021)
Publisher : Politeknik Dharma Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v2i2.637

Abstract

Kegiatan ini bertujuan untuk mendampingi UMKM mitra yang ada di lingkungan Kelurahan Baru Ladang Bambu Kecamatan Medan Tuntungan Kota Medan agar “naik kelas”. Pengabdian ini dilaksanakan pada bulan Juni 2021 oleh tim pelaksana yakni 4 orang dosen STIM Sukma Medan, 1 orang dosen Politeknik Negeri Medan, 2 orang dosen Politeknik Cendana, dan 1 orang dosen Politeknik LP3i Medan bersama dengan kelompok usaha cekeremes di Medan Tuntungan yang dihadiri sebanyak 9 orang. Materi yang disampaikan pada kegiatan pendampingan ini yaitu inovasi produk, pemasaran berbasis digital, dan pengelolaan keuangan usaha cekeremes. Hasil dari kegiatan pengabdian ini meningkatkan pengalaman dan pengetahuan pelaku usaha cekeremes Baru Ladang Bambu Kecamatan Medan Tuntungan terkait akan perlunya inovasi produk seperti perbaikan packaging dan bentuk agar semua kalangan dapat menikmati cekeremes, dengan begitu berdampak positif pada peningkatan pendapatan. Kemudian penerapan pemasaran berbasis digital, era industri 4.0 telah menggeser sistem transaksi yang ada sebelumnya. Penerapan digital marketing dapat memperluas pangsa pasar. Kemudian pengelolaan keuangan usaha. Pelaku usaha cekeremes telah mampu menghitung Harga Pokok Produksi secara mandiri.
Kepemilikan Institusional Sebagai Pemoderasi Pengaruh Penjualan Kepada Pihak Berelasi Terhadap Nilai Perusahaan Ermad M.J; Zulkifli Umar; Supriyanto Supriyanto; Wardayani Wardayani; Elserra Siemin Ciamas
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.833 KB)

Abstract

This study aims to examine institutional ownership as a moderating effect of related parties sales on firm value. This study is a sample study, which includes a portion of the population into observations selected based on certain criteria. The observation period of research data from 2016-2018 which amounted to 241 samples of manufacturing sector companies listed on the Indonesia Stock Exchange. The analytical method used is moderated regression. The results of this study found that institutional ownership moderates the effect of related parties sales on firm value
Aspek Corporate, User, dan Product Pada Citra Merek terhadap Loyalitas Pelanggan di PT. Saudara Cipta Sukses, Deli Serdang Melia Windya Yolanda; Elserra Siemin Ciamas; Dewi Anggraini; Wilbert Jovando; Supriyanto
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.334 KB) | DOI: 10.55123/sosmaniora.v1i2.488

Abstract

Every company is required to compete competitively in increasing the intensity of the number ofcompetitors. One of them is by paying attention to the company&#39;s brand image so that it can meet thewants and needs of customers in order to maintain customer loyalty. In this research, it is hoped that itwill be found how the influence of brand image on customer loyalty at PT. Saudara Cipta Sukses.. Theresearch method used is quantitative associative and uses purposive sampling technique where thenumber of respondents is 34 shop owners who have made repeat purchases at least 2 times each monthstarting from January 2022 to April 2022. The big influence of brand image on customer loyalty at PT.Saudara Cipta Sukses can be seen from the determination (R2) the percentage is 70.7%. With thiscoefficient of determination, it can be concluded that customer loyalty is influenced by Brand Image onaspects of the Company (Corporate Image), Consumer Aspects (Usher Image) and Product Aspects(Product Image) by 70.7%, while the remaining 29.3% is contributed by other factors. which can beexplained by other variables outside the model in this study.
Kinerja Bank Syariah Indonesia: Analisis Komparasi Kinerja Keuangan Sebelum dengan Setelah Merjer Supriyanto Supriyanto; Ulfa Maulidza Shafira; Wardayani Wardayani; Sisca Mediyanti; Elserra Siemin Ciamas; Dewi Anggraini
Jurnal Ilman: Jurnal Ilmu Manajemen Vol. 10 No. 2 (2022): Juni
Publisher : Jurnal Ilman: Jurnal Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

kaidah keuangan menyatakan bahwa kinerja perusahaan akan menjadi lebih baik pada periode setelah merjer, mengingat bahwa keuntungan perusahaan akan mengalami peningkatan apabila size perusahaan yang didukung oleh seluruh komponen sumber daya bergerak secara dinamis. BNI Syariah, BRI Syariah, dan Bank Mandiri Syariah merjer menjadi Bank Syariah Indonesia (BSI) memiliki keinginan untuk memperoleh peningkatan kinerja. Penelitian dilakukan bertujuan untuk mengetahui perbedaan kinerja keuangan pada Bank Syariah Indonesia sebelum dan sesudah merjer. Hasil pengujian yang pada Variabel Return On Asset (ROA), Return On Equity (ROE), dan Net Profit Margin (NPM) diketahui bahwa ROA memperoleh nilai signifikansi sebesar 0,03 (lebih kecil dari 0,05), ROE memperoleh nilai signifikansi sebesar 0,01 (lebih kecil dari 0,05), serta NPM memperoleh nilai signifikansi sebesar 0,023 (lebih kecil dari 0,05). Kesimpulan yang dapat diambil bahwa terdapat perbedaan kinerja keuangan yang dinilai berdasarkan nilai ROA, ROE, dan NPM sebelum dan sesudah terjadinya merjer
Komponen Biaya Promosi dari Marketing Mix Terhadap Volume Penjualan Jasa Tur dan Travel di Medan Elserra Siemin Ciamas
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.627

Abstract

The development of the tourism industry in Medan has increased since 2018. This can be seen from the increasing number of hotels, culinary delights and various other entertainment facilities, which of course has also increased the number of local and foreign tourists. Therefore, Tour and Travel services in Medan can be a business opportunity. To be able to run a Tour and Travel Services business, of course, promotional efforts are needed. This study processes Promotional Cost data as a component of the Marketing Mix with a case study at PT. Cheers Universe Travel. PT. Ceria Wisata Semesta is a company that sells tickets, provides tour, travel, bus & hotel services. The purpose of this study aims to determine the effect of the amount of promotion costs as a component of the marketing mix on the sales volume of PT. Cheerful Travel Universe Cemara Asri, Medan. The method used by researchers is associative quantitative. The analysis of measuring instruments in this study used tests of normality, linearity, correlation coefficients, coefficients of determination, simple linear regression and hypothesis testing. In this study it was found that promotion costs had a strong (positive) correlation with the sales volume of PT. Ceria Wisata Semesta with a value of rxy = 0.701. The coefficient of determination also shows that promotion costs have a relationship of 49.14% to sales volume, while the remaining 50.86% is influenced by other variables not examined. Simple Linear Regression Model Y = 52,294,685.141 + 48.674X. Constants of 52,294,685.141; meaning that if the Promotion Cost is 0, then the Sales Volume has a positive value of 52,294,685.141
Upaya Peningkatan Kualitas UMKM Busana Ritual Medan Elserra Siemin Ciamas
Jurnal Masyarakat Indonesia (Jumas) Vol. 1 No. 02 (2022): Jumas : Jurnal Masyarakat Indonesia
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v1i02.60

Abstract

The limited resources of UMKM Busana Ritual such as the number of skilled staff, materials, etc. are one of the problems in Busana Ritual. High demand but in the process takes quite a long time. Materials for robes are often returned due to quality mismatches, causing delays in the production process. This causes the quality of Busana Ritual to fluctuate in the face of the market. The purpose of this service is intended for Busana Ritual owners to find out the benefits of the marketing mix, which is very influential in the continuity of a business, such as the implementation of 7P, STP, HPP and SWOT Analyze. (Maisah et al., 2020) The application of marketing strategy is intended as a process to develop, and maintain a strategic fit between the objectives and capabilities of the institution, as well as changing marketing opportunities. This Community Service is intended to provide motivation and solutions for Busana Ritual. The method used is to explain the benefits of Marketing Research and how to determine 7P, STP, HPP and SWOT Analyze. The socialization session was in the form of an interview about the material presented. As well as evaluating Busana Ritual such as products, resources, etc. The results of the service carried out in the Busana Ritual are to see the obstacles in the Busana Ritual, so that solutions are found, as well as to improve the quality of the Busana Ritual
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT SEMESTANUSTRA DISTRINDO, TANJUNG MORAWA – DELI SERDANG Eva Dania; Nurjafa Liaufaldi; Elserra Siemin Ciamas
Jurnal KAFEBIS Vol. 2 No. 1 (2024): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/kafebis.v2i1.2291

Abstract

PT Semestanustra Distrindo, Tanjung Morawa - Deli Serdang is a trading company that sells various kinds of biscuits and snacks. This company sells in the form of consignment sales where consignment is: sales are made by entrusting goods to an outlet that acts as a selling agent but the rights to the goods remain in the hands of the owner until sold. The purpose of this research is to determine the influence of product quality on purchasing decisions. The method used in this research is descriptive method, this type of research is quantitative data, primary data obtained through questionnaires. The research population that will be used in the research is all consumers who made purchases from the company during the 2020 period, totaling 204 consumers. Because the population used is 204 consumers, the population will be reduced using the Slovin sampling technique with a confidence level of 95% and an error rate of 5%, where 135 samples are obtained. The analysis technique used is simple linear analysis and statistical tests, namely t-test (partial) using SPSS (statistical package for the social sciences) software. The test results show that product quality partially has a positive and significant effect on consumer purchasing decisions.
PENGAHRUH KUALITAS PRODUK DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN DI KOWO ONIGIRI MEDAN Handy Setiawan; Elserra Siemin Ciamas; Fauzi Akbar Maulana
Jurnal KAFEBIS Vol. 2 No. 1 (2024): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/kafebis.v2i1.2313

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Brand Awareness terhadap Keputusan pembelian KOWO ONIGIRI. Metode penelitian ini menggunakan pendekatan penelitian kuantitatif. Teknik pengambilan data yang digunakan adalah Teknik Slovin, sampel yang digunakan sebanyak 36 responden. Teknik sampling yang digunakan dalam penelitian ini menggunakan non probability dengan jumlah populasi dalam penelitian ini diambil dari pelanggan yang sudah pernah melakukan repeat order produk diKOWO ONIGIRI MEDAN. Skala yang digunakan adalah skala likert, Teknik analisis data menggunakan analisis korelasi, uji asumsi klasik, korelasi determinasi, analisis regresi linier berganda dan uji T. Dalam uji koefisien korelasi yang nilai antara variabel Pengaruh Kualitas Produk(X1) dengan Keputsan pembelian sebesar 0,918 dan Brand awareness(X2) dengan Keputsan pembelian(Y) sebesar 0,916. Tanda bintang berjumlah dua artinya korelasi signifikasi pada level 0,01 dengan uji 2 sisi. Sedangkan keeratan hubungannya termasuk substansial karena nilai lebih dari 0,918 dan 0,916. Yang berarti variabel X1, X2 dan Y mempunyai korelasi kuat positif. Kemudian dari uji korelasi determinasi persentase antara Kualitas Produk terhadap Keputusan pembelian adalah 84,3 % dan dimana selebihnya sebesar 15,7 % dipengaruhi oleh faktor lain diluar penelitian ini & Brand awareness terhadap Keputusan pembelian adalah 84,6 % dan dimana selebihnya sebesar 15,4 % dipengaruhi oleh faktor lain diluar penelitian ini ABSTRACT This study aims to determine the effect of Product Quality, Brand Awareness on Consumer Satisfaction of KOWO ONIGIRI. This research method uses a quantitative research approach. The data collection technique used was the Slovin Technique, a sample of 36 respondents. The sampling technique used in this study uses non-probability with the population in this study taken from customers who have repeated orders of products at KOWO ONIGIRI MEDAN. The scale used is Likert scale, Data analysis techniques using correlation analysis, classical assumption test, determination correlation, multiple linear regression analysis and T test. In the correlation coefficient test, the value between the variable Product Quality Effect (X1) with purchase Percentage is 0.918 and Brand awareness (X2) with purchase Percentage (Y) is 0.916. A two-numbered asterisk means a correlation of significance at level 0.01 with a 2-sided test. While the closeness of the relationship is substantial because the values are more than 0.918 and 0.916. Which means the variables X1, X2 and Y have a strong positive correlation. Then from the correlation test, the percentage determination between Product Quality and Purchasing Decision is 84.3% and where the remaining 15.7% is influenced by other factors outside this study & Brand awareness of purchasing decisions is 84.6% and where the rest of 15.4% is influenced by other factors outside this study.
Co-Authors Angelina Elvina Arwin Arwin Dewi Anggraini Erlyana Erlyana Ermad M.J Eva Dania Fahmi Sulaiman Fauzi Akbar Maulana Fauzi Akbar Maulana Hutabarat Fredi Fredi Fulvia Febria Handy Setiawan Ivone Ivone Melia Windya Yolanda Ngajudin Nugroho Nurhayati Nurhayati Nurjafa Liaufaldi Nurlinda Rahmadani Rahmadani Sisca Mediyanti Sugianto Supriyanto Supriyanto Sutarno Sutarno Timori Kansaki Ulfa Maulidza Shafira Wardayani Wilbert Jovando Yeni Rachmawati Zulkifli Umar