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SEGMENTASI PASAR PENGGUNA JASA ANGKUTAN KERETA API PERKOTAAN TANAHABANG-SERPONG Pradono, Pradono; Miharja, Miming; Meindra, Awang
Jurnal Transportasi Vol 11, No 2 (2011)
Publisher : Jurnal Transportasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (93.412 KB)

Abstract

KRL transport operator should be able to create specific products in order to answer the demands and needs of service users. This study aims to determine market segmentation and positioning of the user of KRL Tanahabang-Serpong line based on class of service. Analyses were performed using the methods of K-Means Cluster and correspondence analysis. The results suggest that the market of KRL Tanahabang-Serpong line can be divided into 3 segments, namely segment of the upper class which is not too concerned with price, segment of the middle-class which is realistic on price, and segment of lower class which is oriented on price only. From the mapping results of the users perception of the KRL services, it is found that there is an associative relationships of the product image in the minds of consumers, namely KRL Express - Fast and On Time, KRL Economy with AC - Comfortable and Affordable, and KRL Economy - Cheap.Keywords: KRL, market segmentation, perceptual maps, product image.
KAJIAN MITIGASI KONGESTI BANDARA Anwar, Fadrinsyah; Pradono, Pradono; Purboyo, Heru; Tamin, Ofzar Z.
Prosiding Forum Studi Transportasi Antar Perguruan Tinggi Vol 2 No 2 (2015): Prosiding Forum Studi Transportasi antar Perguruan Tinggi
Publisher : FSTPT Indonesia

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Abstract

The increasing of air transportation traffic that is beyond the existing airport capacity leads to the airport congestion problem. Handling the airport congestion problem can be done by increasing the airport capacity. There are many studies conducted to assess airport capacity. This study used a different approach in analyzing the airport capacity. We use subjective approach that explore the perception of managers as the actors involved in the decision-making process. By using the theory of probabilistic causality, we analyzed the factors that contribute in increasing the capacity of the airport, as well as the impact on the costs and the benefits. This paper is limited to the descriptive analysis, as the basis for further studies.
SEGMENTASI PASAR PENGGUNA JASA ANGKUTAN KERETA API PERKOTAAN TANAHABANG-SERPONG Pradono, Pradono; Miharja, Miming; Meindra, Awang
Jurnal Transportasi Vol 11, No 2 (2011)
Publisher : Jurnal Transportasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (93.412 KB) | DOI: 10.26593/jt.v11i2.449.%p

Abstract

KRL transport operator should be able to create specific products in order to answer the demands and needs of service users. This study aims to determine market segmentation and positioning of the user of KRL Tanahabang-Serpong line based on class of service. Analyses were performed using the methods of K-Means Cluster and correspondence analysis. The results suggest that the market of KRL Tanahabang-Serpong line can be divided into 3 segments, namely segment of the upper class which is not too concerned with price, segment of the middle-class which is realistic on price, and segment of lower class which is oriented on price only. From the mapping results of the users perception of the KRL services, it is found that there is an associative relationships of the product image in the minds of consumers, namely KRL Express - Fast and On Time, KRL Economy with AC - Comfortable and Affordable, and KRL Economy - Cheap.Keywords: KRL, market segmentation, perceptual maps, product image.
Kajian Eksistensi Distribusi Hukum Pangkat Pada Kota-Kota di Indonesia Zawani, Hoferdy; Pradono, Pradono
Journal of Regional and City Planning Vol 18, No 3 (2007)
Publisher : Center for Research and Community Services ITB

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Abstract

The  notion  of  Power-law  which arguably  stands  for  the  sign of  complex  system  has  been  widely  encountered  in  many  natural  and  social phenomenons  as  upon which  we  hypothesize  Indonesian  cities’  size distribution  would  follow  the  same  manner.  To  evaluate  it,  we  test  the hypothesis  employing  hybrid  method  co-joined  the  Cumulative Distribution  Function  (CDF)  technique,  Hill  Estimator,  and  Anderson Darling  Statistics  (Coronel-Brizio,  dkk,  2003;  Coronel-Brizio  and Hernandez-Montoya, 2004) on Indonesian cities’ population at year 1990 and  2005.  As  results,  in  one  hand,  our  work  brings  quantitative  sight upon Indonesian cities distribution within which were satisfied by  Powerlaw  distribution  for  both  year  1990  (Xmin=9665  and Alpha=2,088±0,094)  and  year  2005  (Xmin=129490  and Alpha=1,994±0,078)  while  in  the  other  hand, it  strengthens  the  precede Power-law  Indonesian  cities  distribution  claim  which  previously proposed  by  Mulianta, dkk (2004).  Put the  result altogether  and  have it tested with deductive and simulation method as we try to explain on how the distribution could ever happen have lead us to conceive the notion of ‘onslaught’  urbanization  in Indonesia. All and all,  the work solidifies the edge  of  chaos  paradigm  in  Indonesian  urban  and  regional  planning study.
Pelayanan Angkutan Umum Perkotaan dan Kaitannya Dengan Subjective Well-Being Pengguna Angkutan Umum (Studi Kasus: Kota Surakarta) Basrum, Revasari Puspita; Pradono, Pradono; Saraswati, Zenia F
Jurnal Perencanaan dan Pengembangan Kebijakan Vol. 4 No. 2 (2024): Agustus 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) ITERA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35472/jppk.v4i2.1439

Abstract

Transportation as a major component in the living system, is known to be one of the sub-indicators of a liveable city which is based on the main indicator of the availability of public and social facilities. This study examines the quality of urban public transportation services and its relationship with the subjective well being of public transportation users in Surakarta City. The public transportation mode in this study is the Batik Solo Trans Bus. This research approach uses Mix Method with quantitative and qualitative methods. And analyzed using coding analysis and Structural Equation Model (SEM). Based on 8 variabels, namely transportation attractiveness, information materials, route efficiency, service adequacy, user satisfaction, aesthetics, user service, and security quality. The results of this study indicate that the quality indicators of public transport services have implications for the welfare index of public transport users in Surakarta City. The results of this study can be taken into consideration and recommendations in improving the quality of public transport services in Surakarta City to improve the subjective well-being of public transport users of Batik Solo Trans Bus.
SHORT SEA SHIPPING DAN INTERMODA UNTUK ANGKUTAN BARANG Aulia, M Donie; Pradono, Pradono
Majalah Ilmiah UNIKOM Vol. 14 No. 2 (2016): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v14i2.4719

Abstract

Short Sea Shipping telah banyak digunakan di negara Asia, Eropa dan Amerika. SSS sebagai moda transportasi laut alternatif karena dapat mengurangi kemacetan dan keterlambatan pada sistem transportasi jalan, mempunyai biaya yang kompetitif daripada moda lain seperti kereta api dan jalan raya, waktu tempuh lebih singkat dengan melintasi selat atau teluk, dan rendahnya pencemaran udara yang ditimbulkannya. Transportasi intermoda adalah pergerakan barang dalam satu dan unit pengangkutan yang sama atau kendaraan yang berturut-turut menggunakan dua atau lebih moda transportasi tanpa penanganan barang itu sendiri dalam mengubah moda. Untuk mengembangan SSS perlu integrasi penuh dalam rantai pasok antar moda sehingga SSS layak dari segi biaya dan waktu dibandingkan dengan moda darat/truk. Keywords : short ses shipping, intermoda, transportasi laut alternatif