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All Journal Journal of Accounting and Management Innovation Journal of Accounting and Management Innovation NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Mahkota Bisnis (Makbis)
Yenni Martok
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Journal : Jurnal Mahkota Bisnis

 1 
PENGARUH KUALITAS PELAYANAN, SUASANA CAFÉ, DAN E-WOM TERHADAP LOYALITAS PELANGGAN DI MEDAN TANDA TANGAN PILASTRO Ivy Joana; Yenni Martok
Jurnal Mahkota Bisnis (Makbis) Vol 2 No 2 (2023): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v2i2.29

Abstract

F&B industry, especially café is growing rapidly all around the world, including Medan Indonesia. It has been a trend lately to open a café, as people are seeking places to dine, socialize, relax, etc. As the competition in this industry is increasing day by day, companies need to maintain their business to be able to retain loyal customers for the business by improving the factors that influence their business. One of the cafés that is striving in this industry is Pilastro Signature Medan. The purpose of this research is to reveal whether the factors of Service Quality, Café Atmosphere, and E-WOM has an influence toward Customer Loyalty at Pilastro Signature Medan or not. This research is done by using the quantitative method and a descriptive research design. Sampling is done by using a non-probability sampling with the method of snowball sampling, which involves 96 respondents, and data are analysed using a multiple linear regression method. The result of this research reveals that Service Quality has a significant influence on Customer Loyalty, Café Atmosphere has a significant influence toward Customer Loyalty, E-WOM has a significant influence toward Customer Loyalty, and Service Quality, Café Atmosphere, and E-WOM simultaneously influence Customer Loyalty.
CORPORATE SOCIAL RESPONSIBILITY DALAM DUNIA OTOMOTIF DAN STRATEGI BRAND Yenni Martok
Jurnal Mahkota Bisnis (Makbis) Vol 3 No 1 (2024): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v3i1.43

Abstract

Understanding how corporate social responsibility (CSR) is implemented in business growth and societal development is the goal of this study. In order to maximize economic gains, it is required to advance social welfare, which includes stakeholders in the companies. Certain businesses now require more corporate social responsibility (CSR) while developing their brand strategies and when it comes to corporate governance and their obligation to protect the environment. Additionally, the company's needs for sustainable expansion have increased. A complex and diverse supply chain system and a multitude of production processes are characteristics of the automotive industry. Automotive firms fully leverage their cross-industry and internal strengths. At this point, CSR will turn into a means of giving back to the community, establishing the framework for long-term brand growth and paying greater attention to social resources. It will result in brand strategies and how the automotive industry's CSR relates to them
Co-Authors Debora Tambunan Dewi Rafiah Pakpahan Hana Salsabila Lubis Hendra Jonathan Sibarani Ivy Joana Pakpahan, Victor Maruli Sungguh Ponten Pranata