Article Per Year (5 Year)
p-Index From 2021 - 2026
3.725
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Manajerial JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Riset Bisnis dan Manajemen Kontribusia : Research Dissemination for Community Development Enrichment : Journal of Management Jurnal Manajemen Bisnis DedikasiMU: Journal of Community Service Interdisciplinary Social Studies Action Research Literate (ARL) Master: Jurnal Manajemen dan Bisnis Terapan Abdimas Indonesian Journal Jurnal Adijaya Multidisiplin VISA: Journal of Vision and Ideas El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Journal of Ekonomics, Finance, and Management Studies KAMBOTI : Jurnal Sosial dan Humaniora
Wenti Krisnawati
Universitas Muhammadiyah Gresik
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Interdisciplinary Social Studies

 1 
Content Marketing, Brand Awareness, and Online Customer Review on Housewives’ Purchase Intention on Shopee Riyadini, Nikita Gabby; Krisnawati, Wenti
Interdisciplinary Social Studies Vol. 1 No. 6 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i6.149

Abstract

This research aims to find out the influence of Content Marketing, Brand Awareness, and Online Customer reviews on Purchase Intention on Housewives (IRT) in Shopee E-Commerce. The study used a sample of 107 respondents, the type of data used is primary and secondary. The purpose of this study was to find out the influence of Content Marketing, Brand Awareness, and Online Customer reviews on Purchase Intention on Housewives (IRT) using multiple linear regression analysis methods using the SPSS 20 program. The results showed that content marketing variables have a positive and significant effect on purchase intention, brand awareness has a positive and significant effect on purchase intention and online customer review has a positive and significant effect on purchase intention.
Visual Merchandising, Celebrity Endorsers, Advertisement Creativity, and E-Service Quality on Netflix Purchase Decision Mardani, Wilda Ayu Putri; Krisnawati, Wenti
Interdisciplinary Social Studies Vol. 1 No. 6 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i6.155

Abstract

Background: Advances in technology are not foreign to us. Over time, technology is growing rapidly and rapidly, making it easier for people to access and utilize technology. The development of technology, especially in the field of information, has an impact on several sectors of life, including the economic, social, and cultural sectors. Aim: This research aims to find out the influence of Visual Merchandising, Celebrity endorsers, ad creativity, and E-service Quality on the purchase of the Netflix video streaming app. Method: Using 100 respondents as a sample. The study used multiple linear regression analysis using four hypotheses. Test the hypothesis using the t-test with a signification level of 0.05. Findings: The calculation results showed that the free variables namely Visual Merchandising, Celebrity Endorser, Creative Advertising, and E-Service Quality partially positively affected the purchase number with signification numbers below 0.05. Based on the results of the analysis, it is expected that Netflix can improve Visual Merchandising, Celebrity Endorser, advertising creativity, and E-service Quality. This will increase the number of purchases of the Netflix video streaming app.
Co-Authors Abdurrahman Faris Indriya Himawan Ade Seldianto S.P Andriawan, Della Firnanda Aprilia, Putri Windy Arni A.T Asep Saepuloh Awwaliyah, Nurul Aini Al Azimaturrafiah Azimaturrafiah Barri, Ziko Malifon Ahmad Al Briliyan Putri Cintiya Wati Dzin Nada Arzaqiyah Dzuhriawan Farrikh Dzulquarnain, Abi Hanif Eka Wahyu NFS Eka Wahyu Nur Farrikh Dzuhriawan Firnanda, Alifiya Ayu Gia Mutiarasari, N Azizia Isnainiah Rachmawati Kholid Albar Mardani, Wilda Ayu Putri Moh. Agung Surianto Mohammad Akmal Hakam Harbiansyah Nadila Puspitasari Riyadini, Nikita Gabby Rohdlotul Aisy Rofidah Rosyihuddin, Muhammad Roziana Ainul Hidayati Suaibatul Aslamiyah Sukaris Suwandi S. Sangadji Widya Indah Maghfiroh