Garuda - Garba Rujukan Digital

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, IKLIM ORGANISASI, KEPUASAN KERJA DAN KOMITMEN AFEKTIF TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) PADA PEGAWAI PT. PDAM TIRTA WIJAYA CILACAP Alfato Yusnar Kharismasyah; Surya Kusuma Putra
Jurnal Manajemen Vol 10 No 2 (2020): JURNAL MANAJEMEN VOL. 10 NO. 2 DESEMBER 2020
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v10i2.1319

ABSTRACT The purpose of this research aims to analyze and explain the effect of transformational leadership, organizational climate, job satisfaction and affective commitment on organizational citizenship behavior (OCB) employees of PDAM Tirta Wijaya Cilacap Regency. This study uses a quantitative approach. The sampling technique uses purposive sampling method and Slovin formula. This study uses a questionnaire with the number of respondents 131 permanent employees of PDAM Tirta Wijaya Cilacap Regency. Data analysis uses validity test, classic assumption test, multiple linear regression test, coefficient of determination test, t test and f test. From the results of the study show that transformational leadership, organizational climate, job satisfaction and affective commitment have a significant effect both partially and simultaneously so the company must increase the variables that can affect OCB in order to create company goals. This research also suggests further research to add other variables not examined in order to strengthen the relationship of each variable with OCB. Keywords: Transformational leadership, organizational climate, job satisfaction, affective commitment and organizational citizenship behavior (OCB).

PURCHASING DECISION: DO YOU NEED SERVICE QUALITY, PRODUCT QUALITY AND WORD OF MOUTH? Midori Aiko Yano; Mastur Mujib Ikhsani; Tri Septin Puji Rahayu; Alfato Yusnar Kharismasyah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.12177

This study aims to analyze the effect of service quality, product quality and word of mouth on purchasing decisions. The population is consumers at Purwokerto Cosmetic Warehouse. The sample of this study amounted to 100 respondents with the roscoe quota technique. The data analysis technique used is Structural Equation Modeling (SEM) Part Least Square (PLS). The results of this study show that service quality has a positive effect on purchasing decisions, product quality has a positive effect on purchasing decisions, word of mouth has a positive effect on purchasing decisions. Keywords: Purchasing decision, quality of service, product quality, word of mouth

Entrepreneurial Intention: The Mediating Role Of Entrepreneurial Mindset And Entrepreneurship Education Regita Putri Utami; Fatmah Bagis; Hengky Widhiandono; Alfato Yusnar Kharismasyah
International Journal of Education, Vocational and Social Science Vol. 4 No. 01 (2025): Pebruary,International Journal of Education, Vocational and Social Science( IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i01.1490

This study aims to examine the relationship between entrepreneurship education, entrepreneurial culture and entrepreneurial intention and investigate the mediating role of entrepreneurial mindset and entrepreneurship education in the relationship between entrepreneurship education and entrepreneurial intention. This study was conducted on 327 active students of the faculty of economics and business at the 3 largest universities in Purwokerto, Indonesia. Sampling was conducted using stratified random sampling technique that fulfils the required criteria, and questionnaires were distributed directly. Data analysis using SEM-PLS with Smart Partial Least Squares (SmartPLS) software. This study shows that an entrepreneurial mindset has successfully accelerated students' entrepreneurial intentions. Partially, entrepreneurial culture has an impact on entrepreneurship education and entrepreneurial intention. In addition, entrepreneurship education and entrepreneurship culture have a strong correlation with students' entrepreneurial mindset. Contrary to expectations, this study found no significant difference between entrepreneurship education and students' entrepreneurial intention. This result implies that the university has positioned itself as an important intervention in encouraging students' intentions through an effective entrepreneurship education model.

The Effect Of Perceived Organizational Support, Organizational Justice On Employee Performance With Job Satisfaction As A Mediation Variable At PT Sampoerna Kayoe Bukateja Muhammad Ihza Alfania; Alfato Yusnar Kharismasyah; Fatmah Bagis; Luthfi Zamakhsyari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2040

This study aims to examine the effect of Perceived Organizational Support, organizational justice on employee performance with job satisfaction as a mediating variable. The population in this study were employees of PT. Sampoerna Kayoe Bukateja engaged in the production of processed wood in Purbalingga. This study applies a quantitative approach method. The sample used was 185 employees and respondents were obtained using non-probability sampling with purposive sampling. The type of data in this study is primary data and the instrument used in data collection is a questionnaire with a 5-point Likert scale measurement. While the analysis technique used is SEMPLS version 3.0. The results of the study indicate that Perceived Organizational Support and organizational justice have a positive and significant effect on job satisfaction, Perceived Organizational Support and organizational justice have a positive and significant effect on employee performance, Perceived Organizational Support and organizational justice have a positive and significant effect on satisfaction, satisfaction mediates the effect of organizational justice on employee performance, and satisfaction mediates the effect of Perceived Organizational Support on employee performance.

Pengaruh Brand Ambassador, Brand Image, Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Produk Mlaku Coffee Roni Caniago; Arini Hidayah; Tri Septin Muji; Alfato Yusnar Kharismasyah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9454

The purpose of this study was to analyze the effect of Brand Ambassador, Brand Image, Word of Mouth and Product Quality on Purchasing Decisions for Mlaku Coffee Products in Purwokerto.The sampling method in this study used non-probability sampling technique, namely purposive sampling. Based on the criteria, 100 respondents were obtained as a sample. The method used in this research is to use quantitative research with data collection using a questionnaire in the form of a 1-5 Likert scale to respondents who have purchased Mlaku Coffee products who live in Purwokerto. The data analyzed is primary data collected through questionnaires and processed using the SPSS version 26 program. The data analysis used in this study is multiple linear regression analysis test. Based on the results of the analysis, it shows that Brand Ambassador has a positive and significant effect on purchasing decisions. Brand Image has no positive effect on purchasing decisions. Word of Mouth has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions.

Pengaruh Brand Ambassador, Brand Image, Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Produk Mlaku Coffee Roni Caniago; Arini Hidayah; Tri Septin Muji; Alfato Yusnar Kharismasyah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9454

The purpose of this study was to analyze the effect of Brand Ambassador, Brand Image, Word of Mouth and Product Quality on Purchasing Decisions for Mlaku Coffee Products in Purwokerto.The sampling method in this study used non-probability sampling technique, namely purposive sampling. Based on the criteria, 100 respondents were obtained as a sample. The method used in this research is to use quantitative research with data collection using a questionnaire in the form of a 1-5 Likert scale to respondents who have purchased Mlaku Coffee products who live in Purwokerto. The data analyzed is primary data collected through questionnaires and processed using the SPSS version 26 program. The data analysis used in this study is multiple linear regression analysis test. Based on the results of the analysis, it shows that Brand Ambassador has a positive and significant effect on purchasing decisions. Brand Image has no positive effect on purchasing decisions. Word of Mouth has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions.

Pengaruh Knowledge Sharing, Team Work, dan Keterampilan Kerja Terhadap Kinerja Karyawan Owabong Park Purbalingga Topan Chaya Gumelar; Alfato Yusnar Kharismasyah; Suyoto; Dian Widyaningtyas
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.4662

This research aims to test knowledge sharing, team work and work skills on the performance of Owabong Park Purbalingga employees. This research uses a quantitative method by distributing questionnaires to obtain as complete information as possible regarding the influence of knowledge sharing, team work and work skills on employee performance through Owabong Park Purbalingga employees. The population of this study was 112 permanent employees of Owabong Park Purbalingga. The data analysis method used is SEM with the smart PLS version 3.0 tool. The tests used are outer model, inner model test, and hypothesis test. The results of this research show that knowledge sharing, team work and work skills have a significant positive influence on employee performance.

Pengaruh Promosi, Citra Merek, Brand Ambassador, dan Kualitas Produk Terhadap Keputusan Pembelian Somethinc Farah Rizqy Salsabila; Alfalisyado; Tri Septin Muji Rahayu; Alfato Yusnar Kharismasyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2344

This purpose of this study is understand how consumer characteristics and analyze the effect of promotion, brand image, brand ambassador, and product quality on purchasing decisions on Somethinc products. The method used in this study is quantitative method. The number of samples in this study were 114 respondents who were determined by purposive sampling technique with the criteria of active university students in Purwokerto City who had purchased Somethinc products. The data analyzed is primary data collected using a questionnaire and processed by multiple regression analysis methods using the SPSS program version 26. Instrument testing states that all indicators are valid and all variables are declared reliable. The t-test results show that the promotion and brand image variables partially have a positive and significant effect on purchasing decisions, while the brand ambassador and product quality variables do not affect purchasing decisions. The F test results show that the regression model in this study is suitable for hypothesis testing. The coefficient of determination (Adj. R2) test results show the ability of the independent variables to explain the dependent variable by 59.1%.

Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulsive Buying: Studi pada Konsumen Gudang Kosmetik Purwokerto Dinda Puspa Salsabilla; Restu Frida Utami; Arini Hidayah; Alfato Yusnar Kharismasyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4513

The increasingly rapid and stringent development of the cosmetics industry requires companies to continue improving their strategies and innovations to survive and compete. This research analyzes the influence of hedonic shopping motives and sales promotions on impulsive buying. This type of research is quantitative research. The number of samples in this study was 106 respondents taken based on purposive sampling techniques. Data analysis in this study used multiple linear regression analysis with the help of SPSS software version 26.00. The research results showed that 1) hedonic shopping motives have a positive and significant effect on impulsive buying, 2) sales promotions have a positive and significant effect on impulsive buying, 3) There are no differences in impulse buying behavior based on employment status.

Pengaruh Kepercayaan, Kepuasan Pelanggan, Citra Merek dan Pengalaman Pelanggan Terhadap Loyalitas: Studi Kasus pada Pengguna Iphone Muhammad Reza Adzaki; Totok Haryanto; Herni Justiana Astuti; Alfato Yusnar Kharismasyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4640

This study aims to analyze trust, customer satisfaction, brand image, and experience on the loyalty of iPhone users in Purwokerto. The iPhone product is a smartphone brand produced by Apple, Inc., and is currently very popular with the public because it has an image as a top-notch mobile phone with unique features and appearances that are not owned by other brands. This study is a quantitative study with a sample of 150 respondents selected using purposive sampling techniques. The analysis tool used is multiple linear regression with the help of SPSS Version 25.00 software. The results of the study show that: 1) Trust has a significant positive effect on loyalty, 2) Customer satisfaction does not has a significant positive effect on loyalty, 3) Brand image has a significant positive effect on loyalty, and 4) Experience have a not significant positive effect on loyalty. These results indicate that trust, customer satisfaction, and brand image are important factors in increasing the loyalty of iPhone users in Purwokerto.

Title

Found 12 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 12 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 12 Documents
Search