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All Journal Jurnal Ilmiah Edunomika (JIE) Abdi Psikonomi Asian Journal of Management Analytics El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics, Business and Innovation Research Journal of Ekonomics, Finance, and Management Studies
Luthfi Zamakhsyari
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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The Effect Of Perceived Organizational Support, Organizational Justice On Employee Performance With Job Satisfaction As A Mediation Variable At PT Sampoerna Kayoe Bukateja Muhammad Ihza Alfania; Alfato Yusnar Kharismasyah; Fatmah Bagis; Luthfi Zamakhsyari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2040

Abstract

This study aims to examine the effect of Perceived Organizational Support, organizational justice on employee performance with job satisfaction as a mediating variable. The population in this study were employees of PT. Sampoerna Kayoe Bukateja engaged in the production of processed wood in Purbalingga. This study applies a quantitative approach method. The sample used was 185 employees and respondents were obtained using non-probability sampling with purposive sampling. The type of data in this study is primary data and the instrument used in data collection is a questionnaire with a 5-point Likert scale measurement. While the analysis technique used is SEMPLS version 3.0. The results of the study indicate that Perceived Organizational Support and organizational justice have a positive and significant effect on job satisfaction, Perceived Organizational Support and organizational justice have a positive and significant effect on employee performance, Perceived Organizational Support and organizational justice have a positive and significant effect on satisfaction, satisfaction mediates the effect of organizational justice on employee performance, and satisfaction mediates the effect of Perceived Organizational Support on employee performance.
The Influence of Brand Ambassador, Brand Trust and Electronic Word of Mouth on the Purchase Decision of Makeover Cosmetic Products Sofwatunnisa, Novi; Luthfi Zamakhsyari; Purwidianti, Wida; Hidayah, Arini
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14445

Abstract

This study examines the rapid growth of the cosmetic industry, focusing on MakeOver, a leading brand in Indonesia. The objective is to analyze the impact of Brand Ambassadors, Brand Trust, and Electronic Word of Mouth (eWOM) on consumer purchasing decisions related to MakeOver products. A quantitative approach was employed using questionnaires distributed to 100 respondents. The target population consisted of female students from three universities in Purwokerto: University Muhammadiyah Purwokerto, State Islamic University Prof. K.H. Saifuddin Zuhri, and Wijaya Kusuma University. Purposive sampling was applied, selecting female students who had purchased MakeOver products at least once. Slovin’s formula was used to determine the sample size. Data were analyzed using IBM SPSS Statistics 25. The results reveal that (1) Brand Ambassadors significantly influence purchasing decisions, (2) Brand Trust significantly affects purchasing decisions, (3) eWOM significantly impacts purchasing decisions, and (4) Brand Ambassadors, Brand Trust, and eWOM collectively have a significant effect on consumer purchasing decisions.
Pengaruh Promosi Penjualan, Kualitas Pelayanan, dan Kemudahan Terhadap Loyalitas Pelanggan Dompet Digital ShopeePay Hana Pratiwi; Luthfi Zamakhsyari; Herni Justiana Astuti; Fatmah Bagis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9319

Abstract

This research aims to analyze the influence of promotions, service quality and convenience on ShopeePay digital wallet customer loyalty. The method used is a quantitative approach with primary data from 158 students who are active ShopeePay users at three universities in Purwokerto: Jenderal Soedirman University, UIN Prof. K.H. Saifuddin Zuhri, and Muhammadiyah University Purwokerto. The sampling technique used purposive sampling, by distributing questionnaires via Google Form. Data were analyzed using IBM SPSS Statistics 26 through validity, reliability, classical assumptions, F test and t test. The research results show that promotion and convenience have a positive and significant effect on customer loyalty, while service quality has a positive and insignificant effect on customer loyalty. These findings indicate that attractive promotions and ease of use of services play a greater role in forming customer loyalty than service quality alone.
Pengaruh Promosi Penjualan, Kualitas Pelayanan, dan Kemudahan Terhadap Loyalitas Pelanggan Dompet Digital ShopeePay Hana Pratiwi; Luthfi Zamakhsyari; Herni Justiana Astuti; Fatmah Bagis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9319

Abstract

This research aims to analyze the influence of promotions, service quality and convenience on ShopeePay digital wallet customer loyalty. The method used is a quantitative approach with primary data from 158 students who are active ShopeePay users at three universities in Purwokerto: Jenderal Soedirman University, UIN Prof. K.H. Saifuddin Zuhri, and Muhammadiyah University Purwokerto. The sampling technique used purposive sampling, by distributing questionnaires via Google Form. Data were analyzed using IBM SPSS Statistics 26 through validity, reliability, classical assumptions, F test and t test. The research results show that promotion and convenience have a positive and significant effect on customer loyalty, while service quality has a positive and insignificant effect on customer loyalty. These findings indicate that attractive promotions and ease of use of services play a greater role in forming customer loyalty than service quality alone.
Membahas Keuangan Dalam Rumah Tangga: Menggali Pentingnya Pendidikan Keuangan Keluarga Ilham Nuryana Fatchan; Putri, Eskasari; Luthfi Zamakhsyari
Abdi Psikonomi Vol 4, No 3 (2023): Oktober 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.vi.4242

Abstract

Dalam konteks dinamika keuangan yang berubah dengan cepat saat ini, peran mendasar dari literasi keuangan dalam rumah tangga semakin penting. Saat individu bergulat dengan beragam pilihan keuangan, eksplorasi ini berupaya mengungkap dampak mendalam dari literasi keuangan terhadap kesejahteraan rumah tangga. Dengan mempelajari seluk-beluk pengambilan keputusan, pembangunan ketahanan, dan jaminan masa depan keuangan yang aman, kami bertujuan untuk menjelaskan pengaruh transformatif dari literasi keuangan di ruang privat rumah kita.
PENGARUH ONLINE CUSTOMER RIVIEW, E-SERVICE QUALITY, LIVE STREAMING TERHADAP MINAT BELI PRODUK FASHION DI E-COMMERCE SHOPEE Fauzan Fananny; Muji Rahayu, Tri Septin; Muhammad Agung Miftahuddin; Luthfi Zamakhsyari
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17903

Abstract

This study aims to analyze the influence of online customer reviews, e-service quality, live streaming on purchase intention in fashion products on e-commerce shopee. This study uses a quantitative approach. The population in this study is generation Z in Purwokerto City. The sample used was 126 respondents. The sampling technique in this study used purposive sampling technique. Data analysis was carried out using SmartPLS 3.0 to determine the relationship between variables. The results of this study indicate that the e-service quality and live streaming variables have a positive and significant effect on purchase intention. While the online customer review variable does not affect purchase intention.
Co-Authors Alfato Yusnar Kharismasyah Arini Hidayah, Arini Eskasari Putri Fatmah Bagis Fauzan Fananny Hana Pratiwi Herni Justiana Astuti Ilham Nuryana Fatchan Muhammad Agung Miftahuddin Muhammad Ihza Alfania Sofwatunnisa, Novi Tri Septin Muji Rahayu, Tri Septin Wida Purwidianti