Claim Missing Document
Check
Articles

Found 3 Documents
Search

Mengukur Indeks Kepuasan Mahasiswa Fakultas Ekonomi Universitas 45 Surabaya Terhadap Variabel Layanan Akademik Siti Nurul Hidayah; Aridha Prasetya; Harsono Teguh Santoso; Bambang Karnain; Sugiharto Sugiharto; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2303

Abstract

This research aims to determine the quality of service at the Faculty of Economics, University 45 Surabaya. The population used as subjects in this research was 300 students from the Faculty of Economics, University 45 Surabaya. Determining the sample in this study used probability sampling with proportional sample strata. The results of the analysis using the Importance Performance Analysis (IPA) method show that the services that occur are not running effectively. In the results of the science map graph, there are variables that the faculty should pay special attention to, namely the physical evidence variable. This variable is considered important and is highly expected by students, but the performance shown is low. The variable whose performance must be maintained is the guarantee variable. The variables of responsiveness, reliability and empathy are variables with a low level of hope/importance but the existing performance has been running very well. The author's suggestion is that the faculty continue to maintain the performance of the assurance variable, concentrate more on improving the performance of the physical evidence variable and the responsiveness, reliability and empathy variables which are already running well.
Dampak Variabel Produk, Promosi, dan Harga Terhadap Keputusan Konsumen Dalam Membeli Krupuk Ayam Bawang di Desa Krembangan Taman Sidoarjo Intan Febria Nita; Aridha Prasetya; Harsono Teguh Santoso; Bambang Karnain; Sugiharto Sugiharto; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2306

Abstract

Competition is so tight now that companies must be able to play reliable marketing strategies and be able to attract consumer interest so they can win the market. Products that have good quality with good differentiation will be products that are most likely to have loyal consumers. By understanding how consumer behavior will contribute to companies formulating marketing strategies which will later be implemented in introducing and promoting their products to the market. This means that when a product is to be produced, it is known long beforehand what the consumer's needs and desires are. After the company has formulated a strategy that will be implemented in an effort to gain consumers' attention, building good communication with consumers is a step that must be taken by the company to consumers and must be done on an ongoing basis. With this effort, it will be known how consumers respond to the product.
Dampak Motivasi Terhadap Kinerja Karyawan Pada PT. Univar Limawarnane Surabaya Dhya Nur Aysiya; Sugiharto Sugiharto; Aridha Prasetya; Bambang Karnain
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2334

Abstract

The problem faced by the company PT. Univar Limawarnane Surabaya is that employee performance is not yet optimal. Reflected by the lack of optimal employee performance, namely: (1) Realization of sales of laboratory equipment is not in accordance with the targets set by the company; (2) The placement of employees is not in accordance with their competence; and (3) The workload given by the company exceeds employee capacity. As in the concept of preparing scientific work, this research aims to analyze the influence of motivation on the performance of PT employees. Univar Limawarnane in Surabaya. Meanwhile, the research sample taken was 31 people (employees), according to the size of the existing population, because the number of employees was relatively small. The data analysis technique used in this research is simple linear regression analysis. The results of the research show that there is a significant influence between motivation variables on the performance variables of PT employees. Univar Limawarnane Surabaya. This is proven t = 3.601 at Sig = 0.01 or tcount = 3.601 while t table = 2.045 This means that motivation variables can be used as a basis for predicting the performance of PT employees. Univar Limawarnane Surabaya. This shows that the hypothesis proposed is supported by the data.