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Hotel 101 Yogyakarta Style Managemen Strategy in Increasing Room Occupancy Rate Prasetyanto, Hermawan; Chandrawijaya, Robin
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.879

Abstract

The research aims to analyze the promotional strategy at Hotel 101 Style Yogyakarta Malioboro in facing intense competition in the hospitality industry. The method used is descriptive qualitative with data collection techniques through interviews, observation, and documentation. The data was analyzed using the SWOT method. The results showed that the hotel's main promotional strategies include the use of social media, cooperation with local agencies (Kemantren Pakualaman), and the use of an online reservation system from PHM. The system development methodology uses the System Development Life Cycle (SDLC) approach with a waterfall model. This research shows that the implementation of a web-based information system can improve the efficiency of recording transactions, speed up the process of making financial reports, and minimize human error. The test results show that the system is able to work according to user needs and can be a long-term solution in managing company financial data. The promotion strategy is considered effective in increasing consumer interest and hotel competitiveness.
PENERAPAN TEKNOLOGI WASTAFEL TANPA SENTUH DI TAMAN NGGIRLI DESA WISATA SRIMULYO, KABUPATEN BANTUL Syamsiro, Mochamad; Wahyudi, Danang; Hasanah, Erni Ummi; Lantarsih, Retno; Prasetyanto, Hermawan
Dharma Pengabdian Perguruan Tinggi (DEPATI) Vol 4 No 2 (2024): November 2024
Publisher : Fakultas Sains dan Teknik, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/depati.v4i2.5275

Abstract

In response to the Covid-19 pandemic, a touchless portable sink has been developed. This innovative sink allows users to operate it by simply stomping on it with their feet, eliminating the need for hand contact. The implementation of touchless sink technology includes the design and production of touchless sinks, field testing of the equipment, and communication with the community and operators of the Wisata Taman Nggirli in Bantul. The initial phase of this program involves designing a touchless sink by utilizing engineering design programs. The second step proceeded with the manufacturing process, which took place in workshops located inside and outside the campus. Following that, the third phase involves conducting tests on the site and reaching out to the staffs of Taman Nggirli to engage them as users of this device. Participants were socialized through the introduction of touchless sinks, accompanied by an explanation of the distinction between touchless sinks and conventional sinks. Next, the participants are instructed on the operational mechanism of the touchless sink by demonstrating the use of a footrest located beneath the pedal. Finally, a testing of the device was conducted at the Taman Nggirli. Each participant eagerly attempted to use this touchless sink, one after another. Based on this testing, it is evident that the device functions effectively and may be utilized as intended.
REVITALISASI MANAJEMEN WISATA KAWASAN SUNGAI MENUJU GREEN ENVIRONMENTAL SUSTAINABILITY DI LEMBAH OYO KEDUNGJATI, IMOGIRI, KABUPATEN BANTUL Wahyudi, Danang; Raharti, Rini; Prasetyanto, Hermawan; Sukamto, Sukamto; Kurniawan, Aditya; Ummi Hasanah, Erni; Sherly Aryanti; Oktaviane Rara Ayuningtias; Selfi Julian Friski; Nurina Rahmalia
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program pemberdayaan wilayah ini dilaksanakan di Dusun Kedungjati, Selopamioro, Imogiri, Bantul dengan tujuan meningkatkan kemandirian ekonomi masyarakat melalui pengembangan wisata Lembah Sungai Oyo dan UMKM Sekarjati Mulyo. Kegiatan difokuskan pada peningkatan kapasitas pengelola wisata, perbaikan infrastruktur, inovasi produk UMKM, serta penerapan teknologi tepat guna dan digital marketing. Melalui kolaborasi perguruan tinggi dan masyarakat, program ini diharapkan mampu memperkuat daya saing ekonomi lokal, menciptakan lapangan kerja, dan mewujudkan pariwisata berkelanjutan berbasis potensi lokal.