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Maintenance of Customer Loyalty and Its Impact on Revenue: (A Case Study of Castle Hill Resort in Proctorsville, Vermont) Dias Pebriana; Tanjung Prasetyo
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.7941

Abstract

This study aims to analyze customer loyalty maintenance strategies and their impact on revenue at Castle Hill Resort, Vermont. Using a descriptive qualitative approach, data were collected through in-depth interviews with hotel managers, internal documentation, and customer reviews. The findings reveal that loyal customers significantly contribute to direct bookings, visit frequency, and overall spending during their stays. Integrated loyalty strategies result in promotional cost efficiency and increased profit margins. Loyalty also serves as a strategic indicator with a direct effect on the hotel’s financial stability. Therefore, managing customer loyalty becomes a critical investment in sustaining and enhancing the competitiveness of independent hospitality businesses.
ANALISIS PERANAN PURCHASING DALAM PENGELOLAAN PESEDIAAN DI THE TRIBRATA & SUTASOMA HOTEL Alifah Nurriansyah; Tanjung Prasetyo
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 4 (2025): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol4.2025.371

Abstract

Pengelolaan persediaan memainkan peran penting dalam menjaga efisiensi operasional, mengontrol biaya, dan menjamin kelancaran dalam sektor perhotelan. Penelitian ini bertujuan untuk menganalisis peranan purchasing, tantangan dalam pengelolaan persediaan, serta strategi peningkatan efektivitasnya di The Tribrata & Sutasoma Hotel. Metode yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui observasi dan wawancara terhadap manajemen purchasing. Hasil penelitian menunjukkan bahwa dengan menggunakan sistem Power PRO dan metode First in, first out (FIFO), pengadaan barang dapat dioptimalkan, menghindari pemborosan, serta menjamin ketersediaan barang sesuai kebutuhan operasional. Namun, tantangan seperti keterlambatan pengiriman dan fluktuasi harga masih terjadi. Strategi yang dapat diterapkan meliputi perencanaan pembelian, peningkatan hubungan dengan penyedia, penerapan Just-in-Time (JIT), serta optimalisasi teknologi dan pelatihan tim.
ANALISIS MANAJEMEN PERSEDIAAN DALAM PENINGKATAN EFISIENSI PERUSAHAAN (STUDI KASUS DEPARTEMENT FOOD & BEVERAGE DI THE TRIBRATA & SUTASOMA HOTEL) Jessy; Tanjung Prasetyo
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 4 (2025): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol4.2025.380

Abstract

Persediaan bahan baku merupakan faktor penting dalam kelancaran operasional hotel, khususnya pada Departemen Food & Beverage. Permasalahan dalam manajemen persediaan sering terjadi, seperti ketidaktepatan jumlah pemesanan dan tingginya biaya penyimpanan. Penelitian ini bertujuan untuk menentukan jumlah pemesanan optimal serta mengevaluasi efektivitas penerapan metode Just In Time (JIT) dalam mengurangi biaya penyimpanan dan meningkatkan efisiensi operasional. Penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik analisis berdasarkan data sekunder dari dokumen internal hotel. Hasil penelitian menunjukkan bahwa jumlah pemesanan optimal untuk daging tenderloin adalah 1.243 kg dengan frekuensi pemesanan 7 kali per tahun, sedangkan jumlah pemesanan optimal untuk telur adalah 1.683 kg dengan frekuensi pemesanan 7 kali per tahun. Implementasi metode JIT terbukti mampu menurunkan biaya penyimpanan, di mana total biaya penyimpanan daging tenderloin berkurang menjadi Rp. 2.327.050, dan telur menjadi Rp. 53.452, yang jauh lebih rendah dibandingkan dengan kebijakan persediaan sebelumnya. Dengan demikian, penerapan metode Just In Time (JIT) dalam manajemen persediaan bahan baku di Departement Food & Beverage The Tribrata & Sutasoma Hotel terbukti meningkatkan efisiensi operasional melalui pengurangan biaya penyimpanan dan pengelolaan pemesanan yang lebih optimal.
SOSIALISASI PERHITUNGAN HARGA POKOK PENJUALAN KEPADA UMKM DI STASIUN GONDANGDIA, JAKARTA PUSAT Tanjung Prasetyo; Kayla Maysel Maharani; Khadijah; Khansa Ananda Triesdianto
Jurnal Humaniora & Sosial Sains Vol 1 No 2 (2024)
Publisher : Pojok Publisher

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Abstract

Even though MSMEs are an important part of the Indonesian economy, many of them still face problems in financial management, especially in calculating the correct cost of goods sold (COGS). The aim of this study is to determine the extent to which training in calculating the cost of goods sold (COGS) can increase the knowledge and ability of MSMEs to set competitive selling prices. Socialization participants are five small and medium companies (MSMEs) operating in the food and beverage industry in the central area of Jakarta. Lectures, discussions and practices are part of the participatory approach used. Courses on the basic principles of cost accounting, cost classification, and how to calculate the costs of raw materials, direct labor, and factory overhead were given to participants. After the training, MSME owners found that participants' understanding of the COGS concept increased by 85% and their ability to calculate COGS increased 75%. They also recognize the benefits of training for their business in determining competitive selling prices and increasing profits. In conclusion, socializing the calculation of cost of goods sold (HPP) has proven effective in helping MSMEs manage their finances and set the right selling price. It is recommended that similar training be held regularly and reach more MSMEs so that they can develop and survive for a long time.
ANALISA EFEKTIVITAS SISTEM INFORMASI LAPORAN LABA RUGI PADA APLIKASI MOKA DI KOPI BANG JACK HANKAM BEKASI Tanjung Prasetyo; Arika Rahmania; Defani Gayustin
Jurnal Humaniora & Sosial Sains Vol 1 No 2 (2024)
Publisher : Pojok Publisher

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Abstract

Every business needs to record administration to compete in strengthening its business processes. By following the development of the times, the business we run must follow the movement of the times, one of which is the use of the moka application to improve the accuracy and efficiency of business processes. This cloud data-based moka application has been widely used by business actors because the moka application provides convenience in financial administration. The purpose of this study is to find out about the effect of ease of use to compare financial reports before and after using the application, the estimation of this comparison states that the Moka application can be validated for its accuracy in recording profit and loss reports, data collection techniques using Observation Techniques, interviews and documentation studies. The results that will be obtained from this study are that caffe bang jack Hankam has implemented how to record profit and loss reports in the moka application since 2017 whose profit and loss reports are reliable and the financial data is accurate.
Analisis Kelayakan Daya Tarik Wisata Alam Pantai Lagundi Berdasarkan Metode ADO-ODTWA di Anyer - Banten Farida Farida; Tanjung Prasetyo; Syawa Putri Alfian
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Pariwisata bahari memiliki kontribusi signifikan terhadap perekonomian wilayah pesisir Indonesia. Namun pengembangan destinasi seringkali tidak berbasis pada kajian kelayakan yang sistematis. Oleh karena itu penelitian ini penting sebagai dasar perumusan kebijakan pengembangan pariwisata berkelanjutan. Penelitian ini bertujuan untuk menganalisis tingkat kelayakan daya tarik wisata alam Pantai Lagundi Anyer menggunakan metode Analisis Daerah Operasi Objek dan Daya Tarik Wisata Alam (ADO-ODTWA).Metode penelitian menggunakan pendekatan deskriptif kuantitatif dengan teknik purposive sampling terhadap 30 wisatawan. Data dianalisis menggunakan pembobotan ADO-ODTWA yang meliputi komponen Atraksi, Amenitis, Aksesibilitas, dan Ancelary/Kelembagaan (4A). Hasil penelitian menunjukkan bahwa Pantai Lagundi berada pada kategori layak dikembangkan dengan nilai indeks kelayakan yang tinggi pada aspek daya tarik, aksesibilitas, dan amenitas, namun masih memerlukan peningkatan dalam Kelembagaan.