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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Formosa Journal of Sustainable Research (FJSR) Return : Study of Management, Economic and Bussines
Istianingsih
Faculty Of Economics And Business, Universitas Bhayangkara Jakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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The Effect of Self-Efficacy, Competence, Work Discipline, Employee Engagement on Work Performance and Work Motivation: Empirical Study on Umrah Travel Agency Didin Sjarifudin; Tri Widyastuti; Istianingsih; Sugeng Suroso
Formosa Journal of Sustainable Research Vol. 2 No. 12 (2023): December, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i12.6963

Abstract

The purpose of the research to be conveyed is to find the influence between the variables in this paper between independent variables and dependent variables. This study used a survey method. Testing the proposed hypothesis involves the use of statistical expressions or structural models suitable for causal analysis. Therefore, the method used in this study is a quantitative approach with correlational research, which is a type of research that aims to find out whether there is a relationship between several variables (Cooper and Schlinder, 2006). The population in this study is employees of Umrah travel agencies from several Umrah bureaus in Jakarta, Bekasi, Depok, a population of 37 employees with purposive Sampling, Data Analysis Techniques using simple regression analysis assisted by SPSS version 25
Benefits of SWOT Analysis in Marketing Strategy for Sustainable Business Management Marissa Grace Haque; Muhammad Yasir; Robertus Suradji; Istianingsih Istianingsih
Return : Study of Management, Economic and Bussines Vol. 3 No. 4 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i3.218

Abstract

By developing the right marketing strategy based on a thorough SWOT analysis, the company can improve its performance and achieve sustainable growth according to targets. Especially when business competition in the world is getting tighter, and geopolitical shifts significantly influence geoeconomics, which has an impact on the national economy. Company management needs to implement marketing strategies more vigilantly, so that they remain effective and efficient, on an ongoing basis. In this context, SWOT analysis is used as a tool to reveal strengths, weaknesses, internal opportunities as well as external threats and opportunities. SWOT analysis can help company management to develop increasingly precise marketing strategies, with the aim of increasing sales volume. The results of the research show that the use of SWOT analysis supports company management in developing more effective and efficient marketing strategies, so as to increase the sales volume of products and services in an increasingly competitive world market.
Determining the Sustainability of Small and Medium Enterprises (SMEs): Application of Information Technology, Innovation and Collaboration Didin Sjarifudin; Yayan Hendayana; Istianingsih
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3290

Abstract

The objective of this composition is to establish a hypothesis concerning the relationship between variables, which may subsequently be employed for subsequent research within the domain of marketing management. The research method used is descriptive qualitative. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and the journal Sinta. The findings of this study indicate that: 1) The utilization of information technology has a significant impact on the long-term viability of small and medium enterprises; 2) Innovation plays a crucial role in shaping the sustainability of small and medium enterprises; and 3) Collaboration exerts a notable influence on the sustainability of small and medium enterprises. The limitations of the data used in this research make the results less than optimal. This study holds significance for small and medium enterprises as it examines the potential impact of incorporating information technology, innovation, and cooperation on the long-term viability of such businesses.
Analisis Sentimen Terhadap Kontroversi Fatwa MUI Nomor 83 Tahun 2023 Tentang Pemboikotan Produk yang Terafiliasi Israel Muhammad Yasir; Marissa Grace Haque; Robertus Suraji; Istianingsih
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 4 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i4.1845

Abstract

Abstrak: Kebijakan yang dikeluarkan oleh MUI, khususnya fatwa nomor 83 tahun 2023 yang membahas aspek moralitas dalam mendukung perjuangan palestina, menganjurkan untuk menghindari transaksi dan penggunaan produk yang terkait dengan Israel, terutama negara-negara yang mendukung penjajahan dan Zionisme semaksimal mungkin. Fenomena ini telah memunculkan berbagai tanggapan reaksi dan muncul sebagai subjek wacana yang trending di seluruh platform media sosial termasuk pengguna YouTube. Penelitian ini bertujuan mengembangkan model klasifikasi sentimen menggunakan mengkomparasi lima metode klasifikasi seperti Naïve Bayes, Decision Tree, Random Forest, Support Vector Machine (SVM), dan K-Nearest Neighbor (KNN) untuk memahami respons terhadap fatwa tersebut. Alat yang digunakan adalah Python Google Collab dengan dataset berasal dari komentar YouTube. Hasil analisis menunjukkan tiga klasifikasi sentimen: setuju, tidak setuju, dan netral, dengan tingkat akurasi Naive Bayes 75%, Decision Tree 65%, Random Forest 67%, SVM 63%, K-NN 53%. Penelitian ini diharapkan memberikan wawasan mendalam tentang distribusi sentimen terkait fatwa tersebut, serta menjadi dasar untuk penelitian lebih lanjut dalam analisis sentimen dan dinamika opini publik.
Co-Authors Didin Sjarifudin, Didin Marissa Grace Haque Marissa Grace Haque Muhammad Yasir Robertus Suradji Robertus Suraji Sugeng Suroso Tri Widyastuti Yayan Hendayana