Articles
<![CDATA[IKLAN LAYANAN MASYARAKAT DAN RESPON KHALAYAK ]]>
<![CDATA[., Mukaromah]]>;
<![CDATA[Yanuarsari, Dzuha Hening]]>;
<![CDATA[Pratiwi, Mutia Rahmi]]>
<![CDATA[ Islamic Communication Journal Vol 2, No 2 (2017): Edisi Juli-Desember ]]>
Publisher : <![CDATA[Islamic Communication Journal ]]>
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<![CDATA[Semarang is the capital city of Central Java with high density characteristic and well known as a trading transit place. The Government of Semarang city is actively socializing the governmentâs service programs through various media, one of theseis Videotron. There are various kind of social advertisements in Tugumuda Semarang videotron and the research shows that there are 4 social ads that are remembered by the society: Obeying The Traffic Rules, Tax Amnesty, Report to Hendy and Saber Pungli. This research aims to analyze the peopleâs response towards those ads. This research uses quantitative approach, descriptive as the method, and Agenda setting theory.----------------------------------------------------------------------------------------Semarang adalah  salah  satu  ibukota  provinsi  di  Jawa  Tengah  Indonesia  yang memiliki jumlah kepadatan penduduk yang cukup tinggi dan terkenal sebagai kota transit perdagangan. Pemerintah Kota Semarang saat ini tengah giat melakukan gerakan sosialisasi berbagai layanan kegiatan pemerintahan melalui berbagai media, salah satunya adalah videotron. Iklan Layanan Masyarakat yang disajikan di Videotron Tugumuda Semarang cukup beragam dan berdasarkan hasil penelitian terdapat empat ILM yang cukup diingat oleh masyarakat, yaitu: Tertib Berlalu Lintas, Amnesty Pajak, Lapor Hendy dan Saber Pungli. Penelitian ini bertujuan untuk mengkaji respon masyarakat terhadap empat Iklan Layanan Masyarakat tersebut. Penelitian ini merupakan penelitian kualitatif dengan metode deskriptif dan diulas dengan teori Agenda Setting. ]]>
<![CDATA[Peran ICT bagi Organisasi Media Massa dan Budaya Masyarakat ]]>
<![CDATA[PRATIWI, MUTIA RAHMI]]>
<![CDATA[ Komunikator Vol 6, No 01 (2014) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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<![CDATA[Humans have a need to communicate and obtain information from various sources. However, the distance and time limitations become a significant obstacle in communicating and obtaining information. ICT development which is the development of information, communication, and technology has given a significant impact towards mass media organizations and the society in both cultural and social aspects. ICT development is able to facilitate people to access information anywhere, anytime and any information that they need without significant limitation. Keywords: ICT, Mass Media and society]]>
<![CDATA[Interpretasi Khalayak terhadap Program Acara “Islam Itu Indah†di Trans TV ]]>
<![CDATA[Pratiwi, Mutia Rahmi]]>
<![CDATA[ Interaksi: Jurnal Ilmu Komunikasi Vol 3, No 1 (2014): January 2014 ]]>
Publisher : <![CDATA[Master of Communication Science Program, Faculty of Social and Political Science, Diponego ]]>
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DOI: 10.14710/interaksi.3.1.45-55
<![CDATA[Various religious programs offerings on television now are often displayed with the media benchmarks. One of the propaganda on television shows that attract an audience to this day is the “Islam is Beautiful†(Islam is Beautiful). This programs is packed with easy and humor dominated that the first serious religious event is now beginning to the packaging plesure and fun. This leads to propaganda in the media often override the sanctity of the material essence of religion. Different interpretations arise from two communities of Islam in Indonesia, namely NU and Muhammadiyah. Communal meaning has always been the basis for the informant to interpret media messages related to religion.]]>
<![CDATA[SELF PRESENTATION 4.0: STRATEGI PERSONAL BRANDING DI RUANG VIRTUAL ]]>
<![CDATA[Pratiwi, Mutia Rahmi]]>
<![CDATA[ Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume 11, No. 2, September 2019 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/komuniti.v12i2.9158
<![CDATA[Youtube is one of the popular social media for the younger generation. The results of research conducted by the Indonesian Economic Forum in 2018, Youtube is called the number one most active social media platform with a percentage of 43%. Youtube content presents music, videos, games, vlog content. This research explains the personal branding strategy through YouTube. From the beginning of its appearance until 2019, KIFLYF TV became a Youtube channel which has 1.5 million subscribers. The research method used is the Ethnographic Content analysis method, namely text analysis and interviews with KIFLYF TV members. The results showed that KIFLYF TV utilizes YouTube as a personal branding through self-presentation strategies, namely ingratiation, self-promotion, exemplification, supplementation. The specificity of content owned by KIFLYFTV begins with the use of tagline, the main characteristic of the concept is friendship and social media optimization that is owned by involving other YouTubers.]]>
<![CDATA[PENGEMBANGAN KEMAMPUAN KOMUNIKASI KELUARGAUNTUK KADER JPPA KELURAHAN SADENG DALAM MEWUJUDKAN KOTA LAYAK ANAK ]]>
<![CDATA[Rosalia, Naiza]]>;
<![CDATA[Pratiwi, Mutia Rahmi]]>;
<![CDATA[Nuraliya, Fibriyani]]>
<![CDATA[ Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 2, No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Al Azhar Indonesia ]]>
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DOI: 10.36722/jpm.v2i2.368
<![CDATA[AbstrakTingginya angka kekerasan pada anak di kota Semarang yang mencapai 195 kasus di tahun 2018 perlu menjadi perhatian bagi pemerintah maupun masyarakat. Hal ini harus segera diatasi karena kota Semarang menargetkan menjadi Kota Layak Anak pada tahun 2020. Upaya telah dilakukan Pemkot Semarang namun belum berdampak signifikan pada penurunan angka kekerasan pada anak.Indikator Kota Layak Anak tidak hanya daritertanganinya anak korban kekerasan, namun juga bagaimana langkah preventif yang dilakukan. Komunikasi keluarga yang baik dapat menjadi benteng pertahanan awal pencegahan kekerasan pada anak.Hal ini menjadi dasar dilakukannyapengabdian masyarakat berupaworkshop mengenai pengembangan komunikasi keluarga untuk kader JPPA (Jaringan Perlindungan Perempuan dan Anak) Kelurahan Sadeng, Semarang.Peranan JPPA (Jaringan Perlindungan Perempuan dan Anak) Kelurahan Sadeng sudah menjadi embrio yang baik namun belum maksimal karena mereka hanya bertindak saat ada kasus namun tidak melaksanakan langkah preventif. Metode pelaksanaan dilakukan dengan pemberian materi dan pengukuran pemahaman peserta terkait komunikasi keluarga yang selama ini dipahami dan telah dilakukan.Hasil post test tertulis yang dilakukan menunjukan terjadi peningkatan kemampuan kamunikasi yang dimiliki oleh para peserta selaku Kader JPPA.Kata kunci:Komunikasi Interpersonal, Kota Layak Anak, Semarang AbstractThe high rate of violence against children in Semarang which reached 195 cases in 2018 needs to be a concern of all parties both government and society. This must be addressed immediately because the city of Semarang is targeting to became a city worthy of children by 2020. Semarang City Government has made various efforts but it has not yet had a significant impact on reducing the number of violence against children. The indicator of the City Worth Child is not only how children who are victims of violence can be handled properly, but also how to take action to prevent violence against children as a preventive act. Good communication in a family can certainly be a stronghold early in preventing violence against children. This became the basis of community service in the form of workshops related to the development of family communication for JPPA (Women’s and Child Protection Network) Sadeng Village, Gunungpati District, Semarang. The role of JPPA in Sadeng Village has become a good embryo, but it is not optimal, because they only take action when their area cases but do not carry out preventive measures. The method of implementation was carried out by providing material and measuring the participant's understanding of family communication that had been understood and done. The result of the written post-test showed an increase in the communication skills possessed by the participants as JPPA Cadres.Keywords:Interpersonal Communication, City Worth Child, Semarang ]]>
<![CDATA[IKLAN LAYANAN MASYARAKAT DAN RESPON KHALAYAK ]]>
<![CDATA[., Mukaromah]]>;
<![CDATA[Yanuarsari, Dzuha Hening]]>;
<![CDATA[Pratiwi, Mutia Rahmi]]>
<![CDATA[ Islamic Communication Journal Vol 2, No 2 (2017): Edisi Juli-Desember ]]>
Publisher : <![CDATA[Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang ]]>
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DOI: 10.21580/icj.2017.2.2.2170
<![CDATA[Semarang is the capital city of Central Java with high density characteristic and well known as a trading transit place. The Government of Semarang city is actively socializing the government‟s service programs through various media, one of theseis Videotron. There are various kind of social advertisements in Tugumuda Semarang videotron and the research shows that there are 4 social ads that are remembered by the society: Obeying The Traffic Rules, Tax Amnesty, Report to Hendy and Saber Pungli. This research aims to analyze the people‟s response towards those ads. This research uses quantitative approach, descriptive as the method, and Agenda setting theory.----------------------------------------------------------------------------------------Semarang adalah  salah  satu  ibukota  provinsi  di  Jawa  Tengah  Indonesia  yang memiliki jumlah kepadatan penduduk yang cukup tinggi dan terkenal sebagai kota transit perdagangan. Pemerintah Kota Semarang saat ini tengah giat melakukan gerakan sosialisasi berbagai layanan kegiatan pemerintahan melalui berbagai media, salah satunya adalah videotron. Iklan Layanan Masyarakat yang disajikan di Videotron Tugumuda Semarang cukup beragam dan berdasarkan hasil penelitian terdapat empat ILM yang cukup diingat oleh masyarakat, yaitu: Tertib Berlalu Lintas, Amnesty Pajak, Lapor Hendy dan Saber Pungli. Penelitian ini bertujuan untuk mengkaji respon masyarakat terhadap empat Iklan Layanan Masyarakat tersebut. Penelitian ini merupakan penelitian kualitatif dengan metode deskriptif dan diulas dengan teori Agenda Setting. ]]>
<![CDATA[Phenomenological Study of Fatherlessness in the Lives of Daughters ]]>
<![CDATA[Pratiwi, Mutia Rahmi]]>;
<![CDATA[Yusriana, Amida]]>;
<![CDATA[Poernomo, Moudy]]>
<![CDATA[ JURNAL ILMU SOSIAL Volume 23, Issue 1, Year 2024 ]]>
Publisher : <![CDATA[Faculty of Social and Political Sciences, Universitas Diponegoro ]]>
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DOI: 10.14710/jis.23.1.2024.130-156
<![CDATA[In a family, both the mother and father’s roles are equally important. A father's role goes beyond being the breadwinner or the head of the family; he is also expected to play a complete role in supporting a child's development and sharing responsibilities with the mother as a wife. When a father doesn't fulfill his role effectively, the issue of "fatherless" arises in the family, which has long-term impacts on the child, including a daughter's perception of her future life partner. Previous research has shown that the absence of a father's role at home (fatherlessness) can influence how a child interacts and shapes a child's preferences in choosing a partner or determining their romantic relationships. This study, employing phenomenology and in-depth interviews with four female informants who have experienced fatherlessness, draws on family communication, attachment theory, penetration theory, and gender role theory. The research findings highlight that the experience of fatherlessness becomes a major communication barrier, affecting the informants in initiating romantic relationships. Respondents express difficulties in trusting and maintaining open communication with close friends. They state that disappointment in their father figure leads them to seek a partner to fulfill their psychological needs related to the missing fatherly figure. The study also confirms factors influencing the perceptions of fatherless daughters in choosing life partners, including a father's involvement in child-rearing, healthy communication between father and child, traumatic experiences, and current parent-child communication relationships. This research can serve as a reference for further studies interested in examining family communication from the perspective of the father's role and the communication between daughters and their fathers.]]>
<![CDATA[ANALISIS KOMUNITAS VIRTUAL STRICT PARENTS TERKAIT KETIDAKNYAMANAN KOMUNIKASI ANAK KE ORANGTUA ]]>
<![CDATA[Arumdafta, Amadia Candra]]>;
<![CDATA[Pratiwi, Mutia Rahmi]]>
<![CDATA[ Jurnal Komunikasi dan Kajian Media Vol 8, No 1 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA ]]>
Publisher : <![CDATA[LPPM-PMP Universitas Tidar ]]>
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DOI: 10.31002/jkkm.v8i1.8393
<![CDATA[Media sosial Twitter kini tidak hanya sebatas menjadi ruang membagikan cerita singkat, namun berkembang menjadi ruang komunitas baru berbasis kesamaan cerita hidup. Komunikasi interpersonal orangtua dan anak tidak selalu berjalan dengan baik dimana dampaknya anak tidak dapat mengungkapkan perasaanya secara langsung. Twitter menjadi rumah baru bagi anak untuk menyampaikan ketidaknyamannya dari segi pola asuh. Komunitas Online “Strict Parents” menarik banyak anak untuk secara masif mengungkapkan ketidaknyamannya pada orangtuanya. Berbagai cuitan anak di komunitas virtual ini secara keseluruhan berisikan umpatan dan kekecewaan pada orangtuanya. Tujuan penelitian ini adalah mengidentifikasi tweet di Komunitas Online “Strict Parents” berbasis teori tindak tutur milik John Searle. Metode analisis isi kualitatif digunakan untuk penelitian ini dan jumlah objek penelitian sebanyak 11 tweet. Hasil penelitian menunjukan tindak tutur yang berlangsung di objek penelitian mencakup tindak tutur asertif, direktif, ekspresif dan deklaratif. Keseluruhan temuan secara langsung mengumpat sikap orangtuanya yang terlalu mengekang, tidak mendengarkan pendapat anak dan menuntut.]]>
<![CDATA[Studi Iklan Axe Versi "Axe University" ]]>
<![CDATA[Pratiwi, Mutia Rahmi]]>
<![CDATA[ ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 2 No. 01 (2016): February 2016 ]]>
Publisher : <![CDATA[Dian Nuswantoro University ]]>
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DOI: 10.33633/andharupa.v2i01.1037
<![CDATA[AbstrakKomunikasi antara laki-laki dan perempuan menjadi bagian yang menarik untuk ditelisik lebih dalam kajian ilmu komunikasi interpersonal. Laki-laki memiliki trik-trik untuk mendekati perempuan dan hal ini dibahas secara menarik dalam iklan AXE. Inilah tema besar yang diangkat oleh AXE dalam versi iklan “Axe University†di media online (Youtube). Konsep iklan ini adalah diadakannya tiga sesi perkuliahan, yaitu: perkuliahan biologi, psikologi dan bahasa. Terdapat tiga orang perempuan seksi yang berperan sebagai dosen, yaitu: Nadine Alexandra, Zivanna Letisha dan Laras Moncha. Tujuan penelitian ini adalah untuk menjawab pertanyaan apakah pesan dalam iklan “AXE University†diterima dengan baik oleh audiens. Penelitian ini merupakan studi deskriptif dengan menggunakan teknik indept interview kepada 5 orang pengguna AXE. Hasil penelitian menunjukan bahwa kehadiran perempuan seksi yang berperan sebagai dosen dalam iklan “AXE University†justru tidak mendukung pesan iklan yang disampaikan dan para narasumber merasa terganggu dengan bahasa non verbal yang ditunjukan oleh para perempuan seksi (dosen). Kata Kunci: Iklan, AXE University, Komunikasi Interpersonal AbstractCommunication between men and women become interesting topic in field of interpersonal communication. Men are considered to have some tricks to get women’s attention, and it is shown by AXE advertisement. The best appointed theme is “Axe University†which has loaded in Youtube. This advertisement uses three concept; biology class, psychology class, and language class. Three sexy girls act as lecturer named Nadine Alexandra, Zivanna Letisha and Laras Moncha. The aim of this research is to answer are the message of "AXE University" receivable by the audience or not. This research uses a descriptive study using indepth interview techniques to 5 users AXE. The results showed that the presence of a sexy woman who acted as a lecturer in "AXE University" did not support the message of the ad and the informant was disturbed by the non-verbal language by the women sexy (lecturer).Keywords: Advertising, AXE University, Interpersonal Communication]]>
<![CDATA[A Narrative Analysis of the Social Interaction Process of Young Adult Men Growing Without Fathers ]]>
<![CDATA[Ranti, Zufia]]>;
<![CDATA[Pratiwi, Mutia Rahmi]]>
<![CDATA[ Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 16 No. 1 (2025): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Fakultas Komunikasi, Sastra, dan Bahasa ]]>
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DOI: 10.33558/makna.v16i1.10741
<![CDATA[A father has several important roles for the upbringing of his children such as being a role model, teaching his children to be aware of unwritten rules in society, and providing the foundation of communication skills to his children. Unfortunately, some families are not equipped with fathers who have active roles in raising their children or fatherless. This study aimed to analyze the impact of growing up with fathers to a group of men. This study applied a qualitative research design by interviewing four participants. The age range of the participants is from 20-25 years old. These participants have grown without fathers since they were children either because of parental separation or deaths. The findings of this study suggest that fathers have significant roles as the earliest role models for children that help them to adapt to their social environment. The results also indicate some difficulties such as the lack of self-confidence, the struggles to build relationships with people around them, the strains to express emotions, the awkwardness to start conversations with other people and poor communication with both family and peers. The implications of the findings of this study indicate the importance of treating people kindly despite the family status and learning the strategies to communicate thoughts and express emotions better. ]]>
