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All Journal Scope: Journal of English Language Teaching
Rima Novia Ulfa
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Arts Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of Myth Barthes in SGM Milk Formula Advertisement “Aku Anak SGM Explore” Version Rima Novia Ulfa; Rr. Astri Indriana Octavita; Tiarma Ika Yuliana
Scope : Journal of English Language Teaching Vol 5, No 2 (2021): Scope: Journal of English Language Teaching
Publisher : Pusat Studi Pendidikan Bahasa dan Sastra Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.157 KB) | DOI: 10.30998/scope.v5i2.7547

Abstract

Advertisement is a medium of communication between producers and consumers. An advertisement can be done through various media such as newspapers, magazines, internet, radio and/or television. In advertisement, producers try to create a sign to make a hidden message (mitos) behind.  Advertisement plays significant role in promoting such products because it spreads wider. Literacy of advertisements, through mass media is very essential in helping audiences to better see and understand how messages in the form of text, verbal and nonverbal are displayed through audio visual. The hidden message is created to convey consumers. So that, they can truly understand the message. Television is as one of the media to represent hidden message contained in an advertisement.This study aims to analyze how the signs contained in the texts displayed in the SGM formula advertisement, version "Aku Anak SGM" on television. The methodology used was qualitative with a semiotic analysis approach. Semiotic approach from Barthes will be used by researchers to reveal the signs in these advertisements, by using signifier and signified to get hidden meaning inside. From this analysis can be revealed signs that are relevant to the message that the producer wants to assure the consumers. The existence of advertisements in audio-visual media with other media certainly has a different effect. Television is a complete media, because it can contain messages in the form of audio and visually. Commercial advertisements will have more selling power if they succeed in taking advantage of the advantages possessed by the media.
STORYTELLING METHOD TO IMPROVE STUDENT’S VOCABULARY IN RA SEMBILAN BINTANG CITAYAM rr.astri indriana octavita; Rima Novia Ulfa
Scope : Journal of English Language Teaching Vol 4, No 1 (2019): Scope: Journal of English Language Teaching
Publisher : Pusat Studi Pendidikan Bahasa dan Sastra Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.959 KB) | DOI: 10.30998/scope.v4i01.4983

Abstract

Vocabulary is an important component in teaching English in addition to other components such as structure, pronunciation and intonation. Vocabulary has a very vital role. If a student is weak in the habit of using vocabulary, then the student cannot communicate his thoughts and ideas as accurately as he wants both oral and written. The method of storytelling is a method for developing children's language skills, while the function of storytelling is to help the development of children's language skills, by adding vocabulary vocabulary, saying words, training in composing sentences in accordance with the stage of development.The method of storytelling is a one of method to develop children's language skills, while the function of storytelling is to help the development of students' language skills, by adding vocabulary vocabulary, saying words, training in composing sentences in accordance with the stage of development. The method of storytelling was chosen by the researchers to demonstrate it infront  of RA Sembilan Bintang students, which is locatd in Citayam, West Java.
Co-Authors Eva Nurul Candra Henny Suharyati RR. ASTRI INDRIANA OCTAVITA rr.astri indriana octavita Tiarma Ika Yuliana