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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer Jurnal Teknologi Informasi dan Komunikasi INFORMATIKA Dinamika Realisasi: Ilmu Pendidikan, Seni Rupa dan Desain Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi International Journal of Graphic Design
Setiyo Prihatmoko
Program Studi Desain Grafis Universitas Sains Dan Teknologi Komputer
Arts Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

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Journal : International Journal of Graphic Design

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Enhancing Public Awareness of the Designer Profession: Visual Communication Strategies in Instagram Campaigns Prihatmoko, Setiyo; Setiyadi, Teguh
International Journal of Graphic Design Vol. 2 No. 2 (2024): IJGD : International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v2i2.2113

Abstract

In the rapidly evolving digital era, social media, particularly Instagram, has become a primary platform for visual communication. However, public awareness of the designer's role still needs to be improved. This study explores effective visual communication strategies for enhancing public awareness and understanding of the designer profession through social media campaigns. The methods used include data analysis from questionnaires collected from campaign-exposed audiences and applying descriptive and inferential statistical techniques to assess the relationship between campaign exposure and increased awareness. The study’s results indicate that visual elements, such as color palettes, typography, and narratives' storytelling, significantly influence audience engagement and their understanding of the designer profession. While the campaign successfully captured attention, a communication gap still needs addressing to improve its effectiveness. This research offers critical insights for designers and marketers in crafting more impactful social media campaigns. It underscores the necessity of a targeted approach to elevate public appreciation for the designer profession.
COMPANY DESIGN FLASH -BASED PROFILES AS A MEANS OF SUPPORTING PROMOTIONAL MEDIA: Studies case: CV. Indoprinting Tembalang Ireng Ario Seto; Setiyo Prihatmoko
International Journal of Graphic Design Vol. 2 No. 1 (2024): May : International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of information media is increasing rapidly. The need for information media, both print and electronic media, is a top priority for society in the current era. Of course, this development also influences how it is applied to various media so that people can easily obtain this information. As more and more people need information, many business people are competing to take the opportunity to set up a printing press. Digital printing is a method of printing digital-based images, which are usually in the form of files , which can then be printed directly on various media in an instant and fast way . With digital printing, people can easily apply information media quickly. Digital printing is the right solution for people who want to advertise their products/merchandise so they sell quickly. Indoprinting is here to meet the needs of people in the Semarang area and surrounding areas to fulfill their printing needs. There are obstacles faced by Indoprinting, one of which is that there are still many who don't know what prints can be processed at Indoprinting. The way to overcome this, Indoprinting will develop an electronic company profile which is useful for introducing what products and services are available at Indoprinting. The company profile can be placed in the waiting room so that customers can access it easily, and it can also be used by the team marketing in presenting the big picture of the company to clients. Having this company profile can help customers who don't know more about the services and products available at Indoprinting.
Co-Authors Anja Robbi Dini Daniel Novianto Fajar Kurniawan Febryantahanuji Febryantahanuji Fitro Nur Hakim Fujiama Diapoldo Silalahi Hardina Risma Zakiya Ireng Ario Seto Jarot Dian Susatyono Jarot Dian, Jarot Dian Susatyono Kartika Ensevasari Langga Jaya Herlansyah M Syarif Husen Nasrullah Nasrullah Purwati Purwati Purwati Purwati Purwati Sapitri, Mika Yulia Setiyadi, Teguh Sri Wahyuning Sumaryanto Sumaryanto Sumaryanto Sumaryanto Sumaryanto Sumaryanto, Sumaryanto Taufik Kurnialensya