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All Journal Sosiohumaniora MediaTor: Jurnal Komunikasi Mediator JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Jurnal Ilmiah Wahana Pendidikan Bulletin of Management and Business International Journal of Nusantara Islam
Soeganda Priyatna
Pasundan University
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Mediator

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Konsep Marketing Public Relations di Tengah Pasar Global Priyatna, Soeganda
Mediator Vol 2, No 2 (2001)
Publisher : FIkom Unisba

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Abstract

Seringkali terjadi perusahaan kita (Indonesia) terhalang masuk pasar dunia, bukan karena pasarnya yang menolak, tetapi adanya kelompok penghalang yang disebut blocking Stakeholders. Negara-negara maju yang kapitalistik itu akan berusaha untuk menghambat produk negara sedang berkembang (Dunia Ketiga), memasuki pasar global dengan berbagai dalih mengendalikan pasar. Melihat fenomena di atas, sudah selayaknya digencarkannya kegiatan Marketing Public Relations, untuk produk, perusahaan, dan negara kita (Indonesia) menyertai usaha-usaha diplomatik (orientasi politik) yang selama ini dilakukan. Sudah saatnya pula seorang pejabat khusus di setiap kedutaan (KBRI) di mancanegara yang bertugas secara cermat, akurat dan efektif menangani kegiatan Public Relations yang terkait langsung dengan masalah-masalah marketing bagi produk-produk Indonesia di pasar global.
Teachers’ Union Demands and Prospects of Teachers in the Globalization Era Priyatna, Soeganda
Mediator Vol 4, No 1 (2003)
Publisher : FIkom Unisba

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In Indonesian society, teacher has a unique position, beside as knowledge, perception, attitude, ehviour transferor also as a role model to the society. It is more than an evolutionary modernization; globalization has touched almost every aspects of life fantastically and jointly, shook every cultural foundations, roots and national defense. Together with family and society, teacher is an institution which tries to control them. In reality, teacher is expected to give his or her biggest effort compared to the other two. On the other hand, teacher burden felt harder from time to time in an artificial, economic oriented and marginalizing noble values society. Teacher is losing their prestige whereas teacher is also expected to be a multidimension person in this third millennium. Can the teacher fight for his or her right to live properly through a solid fight? Can the society accept the reality that as worker, teacher also has the right to build and become a member of a worker union? ILO Convention ratification four years ago showed that teacher is allowed to start his or her own worker union. Teacher’s Union must be a promoter to the development of teacher’s social economic status and professionalism and to push trade unionism to be a social movement.
Co-Authors Abudin, Desi Nuraeni Aminudien, Fakhri Adi Amirudin, Aam ERLINA Miswan Mumuh Muhtarom Nandang Koswara Yoseptry, Ricky