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CUSTOMER VALUE SEBAGAI SUMBERDAYA INFORMASI BAGI PERUSAHAAN Pujihastuti, Isti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 1 No 2 (2007): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.579 KB)

Abstract

Buy a product or services is a process and are influenced many factors. ext customers satisfaction. The concept of customer satisfaction suggests strong relationship to customer value in a hierarchical model Starting at the bottom of the hierarchy, customer learn to think about products and performances attribute. When purchasing and using a product, they learn concequence experiences, reflected in value in use and possession value, that is the next level up in the hierarchy. The top level, customer achieve their goals and purposes to attach goal- based satisfaction. Customer value is a customer?s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilitate (or block) achieving the customer?s goals and purposes in use situations. There are many information in a organization. Customer value is one of this information that is used to marketing decisition making. An organization need to form the customer?s value because that is influence the customer?s satisfaction. And the next, customer?s satisfaction will influence the buying-decision.
PREFERENSI PROFESI WIRAUSAHA BAGI MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ISLAM “45” (UNISMA) BEKASI Pujihastuti, Isti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 11 No 2 (2017): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (567.342 KB) | DOI: 10.33558/optimal.v11i2.749

Abstract

This research aims to find out the students? preference of entrepreneurial profession. The sample is the Economics Faculty students at 45 University of Bekasi who have finished the entrepreneurship subject. The research uses questionnaire to gather the information from our sample and conduct a quantitative approach to group the students based on the preferences on entrepreneurial and non-entrepreneurial professions. The researcher conducts the discriminant analysis and divides the variables into four, namely personal character, decision-making, cooperation, and work environment. Descriptively, personal character variable shows the highest value (73,33% from 100%) while work environment variable shows the lowest value (50.88% from 100%). The results are: 1) personal character and cooperative variables are significant in classifying students based on their preferences as entrepreneur or non-entrepreneur; 2) work environment and decision-making variables are not significant.
AUDIT KEPUASAN KERJA BERDASARKAN KEBUTUHAN KARYAWAN Putri, Anisa; Pujihastuti, Isti; Khatimah, Husnul
JRAK (Jurnal Riset Akuntansi dan Komputerisasi Akuntansi) Vol 2 No 2 (2011): JRAK : Jurnal Riset Akuntansi & Komputerisasi Akuntansi
Publisher : Jurusan Akuntansi Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.207 KB) | DOI: 10.33558/jrak.v2i2.137

Abstract

The effective human resources management must fulfill the purpose of the company and the need of the employee. Work satisfactory is the effect of performance effectiveness and success of work. This research only discusses about work satisfactory audit based on the effectiveness of employee?s need in Universitas Islam ?45? Bekasi. Employee?s satisfactory can be measured by satisfactory survey, often called attitude survey. Mc. Clelland mentioned that there are three kinds of employee?s need, first is need for achievement, = n Ach, second is need for affiliation, = n Af, and third is need for power, = n Pow. This research uses paradigm of quantitative research with descriptive-associative method which emphasizes the examination of theories through the measurement of research of variables with number by analyzing the data with statistic procedure. The researches with deductive approach to examine hypothesis. The variable of work satisfactory in Unisma is not maximal yet because the value in average has just reached 3.84 (the maximum score is 5), so that it can be asserted in percentage that the satisfactory of the employee has been reached around 76.8%. The indicator of work safety reaches the highest score (4.40), while the indicator of salary and benefit reaches the lowest score (2.69). In variable of employee?s need, the average value of employee?s need reaches 3.86, so that it can be asserted in percentage that the effectiveness of employee?s need has been reached about 77.2%. The highest score 4.3 is in the indicator of physical factor and work condition and the lowest score is in the indicator of emotion and work situation (3.09). The need for achievement reaches the highest score among Mc. Clelland?s three needs, which is 4.02, whereas the need for power and the need for affiliation each reaches 3.78 and 3.77. The variable of employee?s need, either need for achievement, need for power, or need for affiliation, can indicate the variety ofaudit variable of work satisfactory.
UJI INDEPENDENSI KINERJA KEUANGAN TERHADAP KEBIJAKAN RIGHT ISSUE STUDI KASUS DI BURSA EFEK INDONESIA Pujihastuti, Isti
JRAK (Jurnal Riset Akuntansi dan Komputerisasi Akuntansi) Vol 6 No 2 (2015): JRAK : Jurnal Riset Akuntansi & Komputerisasi Akuntansi
Publisher : Jurusan Akuntansi Fakultas Ekonomi Universitas Islam 45

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Abstract

Investors are the investment partners. They should find supporting information for making investment desicions. This research will widen the academic knowledge and giving more information for the people, speciallyfor investor in the stock exchange. There are a lot of things that can be consoderation for investors, for instance,information of emiten corporation action. Right issue, not only to support investor, but also, teorritacally can giveinformastion that could cover both emiten and investor interest. Right issue is one of corporate policy or corporateaction in order to meet corporate goals, like bussiness expansion, increase liquidity, et cetera. Kuantitativeparadigm with descriptive method is used in this research. The research population are company that doing the rightissue in Indonesian Stock Exchange in the year 2012 ? 2014. With purposive sampling method, this research used 25companies as the sample research. Based on Kendal?s Tau Crosstab analysis, the result showed that DER, companysize and EAT significantly have the same direction with right issue policy, while company growth have differentdirection. Others variable, PBV and public minority, have no direction significantly to right issue. Since the data isnot normal and the result of significant test is not robust, so further, this research need others reference to supportthis research model
TEKNOLOGI PENGAWETAN BUAH TOMAT DENGAN METODE FREEZE DRYING Pujihastuti, Isti
METANA Vol 6, No 01 (2009): April 2009
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5000.774 KB) | DOI: 10.14710/metana.v6i01.1948

Abstract

  Abstract The laboratory equipments are important in elaboration of technologies in freeze drying, for research of the product quality, amelioration, moreover determination of transport properties. Our department has a laboratory vacuum freeze drying equipment. We can register all the data during the procedure. It's important to analyze this freeze drying procedure, because this is elementary for system designing. we have constructed the necessary measuring instruments, their arrangement. The automatitation of this process isn't a simple problem. The principal measured characteristics are mass of dried product, temperature of dried product layer, temperature of the heater, vacuum, freezing temperature. We can measure the dried product's weight by a load cell, with the necessary accuracy.   Kata kunci : freeze drying, tomato  
Efikasi Formula Insektisida Berbahan Aktif Propoxure Dan Malathion Terhadap Vektor Penyakit DBD Supriyo, Edy; Broto, R.T.D. Wisnu; Pujihastuti, Isti
METANA Vol 14, No 1 (2018): Juni 2018
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (892.068 KB) | DOI: 10.14710/metana.v14i1.19163

Abstract

Beberapa formula insektisida tidak efektif untuk membasmi vektor penyakit Demam berdarah dengue sehingga digunakan formula kombinasi beberapa insektisida golongan organofosfat dan karbamat yang terbukti memenuhi standar Komisi Pestisida Indonesia. Penelitian ini bertujuan untuk  menguji efikasi formulasi campuran golongan organofosfat dan karbamat terhadap vektor DBD Aedes aegypti strain Semarang. Formulasi insektisida yang digunakan mempunyai komposisi propoxure 17 %, Malathion 3 %, agrisol 13 %, DBS 7 %, Xyline 55 %, dan additive 5 % (% berat). Uji efikasi (uji LD 50)dilakukan dengan menggunakan hewan uji nyamuk Aedes aegypti strain kota Semarang. Sebelum digunakan uji efikasi, formula insektisida cair diencerkan  10 kali dengan pelarut adthiner. Uji efikasi menunjukkan bahwa semua hewan uji tersebut 90% mati pada dosis 0,250 cc/L sehingga disimpulkan bahwa dosis yang terbaik untuk digunakan pada foging adalah 0,250  cc/ L.  Effication Test Of Insecticide Formula With Active Ingredient Of Propoxure And Malathion To DBD Disease Vector Several insecticide formulae have not been effective to eridicate the vector of dengue fever disease therefore the combination some insecticide of organophosphate and carbamate has been proved to match with Indonesian Pesticide Commision. The present work was aimed to do the effication test of  insecticide formulation of organophosphate and carbamate on vector of DBD. Insecticide formulation were consisted of 17 % propoxure, 3 % Malathion, 13 % agrisol, 7 % DBS, 55 % Xyline, and 5 % additive (% weight). Effication test (LD 50)use mosquitoes of Aedes aegypti Semarang strain. Prior the test the insecticide formulation was diluted 10 times with adthiner solvent. Effication test showed that 90%  mosquitoes was killed at dose of formulation 0,250 cc/L. Therefore it is conclused that 0,250 cc/L of insecticide formulation was recommed for Aedes aegypti fogging.
UJI EFIKASI FORMULASI RODENTISIDA CAIR DENGAN BAHAN AKTIF PERMENTRIN DAN MALATHION PADA TIKUS SAWAH, TIKUS RUMAH DAN TIKUS POHON DALAM MENCEGAH PENYAKIT LEPTOSPIROSIS Supriyo, Edy; Pujihastuti, Isti; Broto, RTD Wisnu; Arifan, Fahmi
Gema Teknologi Vol 20, No 4 (2020): October 2019 - April 2020
Publisher : Vocational School Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (87.772 KB) | DOI: 10.14710/gt.v20i4.29301

Abstract

Mice are the main reservoir in transmitting leptospirosis, which is an infectious zoonotic disease caused by pathogenic leptospira bacteria, so it needs to be controlled effectively. Mice control has been using traps or rodenticides. One of the pesticides available is permethrin and malathion, which has been used as an insecticide. The purpose of this study was to determine the effectiveness of insecticide formulas as rodenticides in killing field mice, house mice, and tree mice. In the research of liquid rodenticide formula, the concentration is 0.025; 0.050 and 0.075% of the active ingredients were tested for efficacy against mice. Data analysis in the form of descriptive. The results showed that the absence of mice that died from these three types of mice, which showed a dose of 0.075%, was too small for mice so that they only experienced seizures. So that further testing is needed to make the killing power more effective on mice.
Pengaruh Citra Merek, Harga, Iklan Televisi terhadap Keputusan Pembelian Mie Instan Sehat Lemonilo pada Mahasiswa Fakultas Ekonomi Universitas Islam “45” Nurlela, Farah; Pujihastuti, Isti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 1 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i1.5694

Abstract

This study was to determine the effect of brand image, price, and television advertising on purchasing decisions for healthy Lemonilo instant noodles for Unisma Economics faculty students. The research method used in this research is quantitative description, the sample of this study is 100 respondents. The results of the analysis show that the calculated F value is 25.345 with a significant level of 0.000. So the variables of brand image, price, and television fish simultaneously influence the purchase decision. The partial test results of the hypothesis test that the brand image variable is not significant to the purchase decision t test, namely T count on the brand image variable X1 = 0.690 with a significant level of 0.492 less than 0.05. The price variable has a significant effect on purchasing decisions, the value of the t test is T calculated on the price variable X2 = 3.706 with a significant level of 0.000 greater than 0.05. And television advertising variables have a significant effect on purchasing decisions, this is evidenced by the value of the t test, namely T count on television advertising variable X3 = 3.120 with a significant level of 0.002 greater than 0.05. From the results of this study, the contribution of brand image, price, and television advertising variables is 42.5% while the remaining 57.5% is influenced by variables or other factors not examined in this study.
PELATIHAN PENGGUNAAN APLIKASI BUKU WARUNG SEBAGAI MEDIA PEMBUKUAN KEUANGAN DIGITAL BAGI UMKM Ridho, Muhammad; Pujihastuti, Isti; Rofieq, Ainur
An-Nizam Vol 2 No 3 (2023): An Nizam : Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v2i3.7530

Abstract

MSMEs make a large contribution to the national economy, but this is not matched by access to digital financial services. Current technological developments enable MSMEs to run their businesses easily, effectively, and efficiently. One of the conveniences that can be felt is the ease of making financial books for your business using the application so that financial recording and calculations can be carried out very easily. However, many MSME players are not yet aware of the importance of financial bookkeeping and digital financial bookkeeping through applications. A similar thing also happened to MSMEs in Karanghaur village, Pebayuran subdistrict. Starting from the problems that arise, namely a lack of understanding regarding the importance of financial bookkeeping for MSMEs and understanding about the use of digital financial bookkeeping applications. The method that will be applied in this activity is bookkeeping training for MSMEs. So it is hoped that the program "Financial Bookkeeping Training using a stall book application for MSMEs in Karanghaur village" can provide understanding and bookkeeping practices so that they can be useful in the future.
SOSIALISASI PENTINGNYA ADMINISTRASI KEPENDUDUKAN MELALUI PENGGUNAAN APLIKASI SITEPAK Ayudyarini, Shifa; Pujihastuti, Isti; Rofieq, Ainur
An-Nizam Vol 2 No 3 (2023): An Nizam : Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

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Abstract

Population administration is a series of activities for structuring and controlling the publication of population documents and data through population registration, civil registration, management of population administration information. Population Administration is used to collect and process data which will later be used for preparation or planning for certain activities or other things. This means that administration is used to organize and establish communication between members in an organization. With current technological advances that can make life easier, especially in services to the community. Advances in technology in services such as the SITEPAK web site which has been provided by the Bekasi Regency government play a very important role in making it easier for every community member who wants to update or create population data. From the results of this activity, it can be concluded that the understanding of the community and Karang Haur Village officials regarding the use of the SITEPAK application is still lacking and needs to be improved regarding services that require less time and distance. Therefore, by holding this socialization, it is hoped that it can increase public understanding of the importance of Population Administration through the SITEPAK application.