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All Journal English Teaching Journal : A Journal of English Literature, Language, and Education KREDO : Jurnal Ilmiah Bahasa dan Sastra JURNAL EDUCATION AND DEVELOPMENT RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) Visi Sosial Humaniora AKSELERASI: Jurnal Ilmiah Nasional INTERACTION: Jurnal Pendidikan Bahasa JMAEKA: Jurnal Manajemen Ekonomi Akuntansi Sinergi : Jurnal Ilmiah Multidisiplin JURNAL MANAJEMEN DAN AKUNTANSI CAKRAWARTI Economics and Digital Business Review
Endang Sri Andayani
Universitas Bina Sarana Informatika
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Pengaruh Cita Rasa dan Pemasaran Digital terhadap Keputusan Pembelian Keripik Singkong Arjuna Chips: The Influence of Taste and Digital Marketing on the Purchase Decision of Cassava Chips Arjuna Chips Samuel Samuel; Dedi Suharyadi; Endang Sri Andayani
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.662

Abstract

This study examines the effect of taste and digital marketing on purchasing decisions for Arjuna Chips cassava chips. A quantitative survey design was employed. Data were collected through questionnaires from 100 consumers selected using purposive sampling and analyzed with SPSS. The t-test results show that taste has a positive and significant effect on purchasing decisions (t = 7.991; p < 0.001), while digital marketing also has a positive and significant effect (t = 9.845; p < 0.001). Simultaneously, both variables significantly affect purchasing decisions, with F = 130.985 and p < 0.001. The R Square value of 0.730 indicates that 73% of the variation in purchasing decisions is explained by taste and digital marketing. These findings highlight the importance of maintaining consistent product taste and optimizing digital marketing strategies to strengthen consumer purchasing decisions.
The Effect Of The Flashcard Learning Method On Elementary School Students English Writing Skills Endang Sri Andayani
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.618

Abstract

Learning English is given to children from an early age, so learning should be adapted to the child's development. Writing skills in English is the most difficult skill because in writing students must have other skills as a component of writing skills such as vocabulary, grammar, spelling, and so on. This study aims to determine the effect of the flashcard learning method on the English vocabulary writing skills of elementary school students. The research design used is pre-experimental. This study used a sample of 30 class III students, while the research was carried out in 4 stages, namely the first stage was to conduct a pre-test. The second stage is to provide treatment using flashcard media in learning English. The third stage is to do a post-test after being given treatment. The final stage is to carry out a comparative analysis between the results of the pre-test and post-test to see the effect of flashcard media and the answerability of the research objectives. The results of the study proved that the flashcard learning method affected elementary school students' English vocabulary and writing skills.
Co-Authors Aprillia Aprillia aprillia Aprillia Aprillia Chodidjah Chodidjah Dedi Suharyadi Dedi Suharyadi Fara Mutia Khoirunnisa Khoirunnisa Lilik Yuliawati Muhamad Abdul Aziz Rohimah, Luthfia Said Safii Samuel Samuel Sinta Rukiastiandari Yulianah Yulianah