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All Journal Jurnal Wacana Ekonomi Jurnal Ekonomi Manajemen Sistem Informasi Business Management Journal Program Studi Manajemen Jurnal Industri Kreatif dan Kewirausahaan Jurnal E-Bis: Ekonomi Bisnis Journal of Social and Policy Issues JURNAL PARADIGMA: Journal of Sociology Research and Education DEVOTE: Jurnal Pengabdian Masyarakat Global Journal of Knowledge Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam EKOBIMA Ekonomi Bisnis dan Manajemen Journal of Ekonomics, Finance, and Management Studies
Husni Muharam
(ID SINTA: 6665959), Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Organizational Citizenship Behavior terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Intervening pada PT. Herlinah Cipta Pratama Dodol Picnic Garut Frederica, Frederica; Hedi Cupiadi; Husni Muharam
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6186

Abstract

Organizational Citizenship Behavior merupakan perilaku kerja sukarela yang diyakini dapat meningkatkan efektivitas organisasi melalui kontribusi nonformal karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh Organizational Citizenship Behavior terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel mediasi pada karyawan tetap bagian produksi di PT Herlinah Cipta Pratama Dodol Picnic Garut. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Sampel dalam penelitian ini berjumlah 60 responden yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan dengan kuesioner, dan data dianalisis menggunakan teknik Partial Least Squares Structural Equation Modeling. Hasil penelitian menunjukkan bahwa Organizational Citizenship Behavior tidak berpengaruh terhadap kepuasan kerja maupun kinerja karyawan. Sebaliknya, kepuasan kerja berpengaruh secara langsung terhadap kinerja karyawan. Selain itu, tidak ditemukan efek mediasi dari kepuasan kerja dalam hubungan antara Organizational Citizenship Behavior terhadap kinerja. Temuan ini menunjukkan bahwa peningkatan kinerja karyawan lebih dipengaruhi oleh persepsi terhadap kepuasan kerja daripada oleh perilaku kerja ekstra peran yang dilakukan secara sukarela. Implikasi dari hasil ini menekankan pentingnya penguatan aspek-aspek yang membentuk kepuasan kerja untuk meningkatkan performa tenaga kerja secara berkelanjutan.
Pengaruh Social Media Marketing Dan Brand Love Terhadap Purchase Decision Pada Solo Album Happy Kim Seokjin BTS. Sri Wulandari; Hedi Cupiadi; Husni Muharam
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 6 No. 1 (2025): (JUNI 2025) JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpjsre.v6i1.11656

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing dan Brand Love terhadap Purchase Decision dalam pembelian Solo Album “Happy” milik Kim Seokjin BTS. Fenomena perilaku konsumen dalam komunitas penggemar K-pop, khususnya Army yang menunjukan bahwa startegi pemasaran digital serta ikatan emosional terhadap idola menjadi faktor utama yang mempengaruhi Purchase Decision. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan metode eksplanasi. Pengumpulan data dilakukan dengan melalui penyebaran kuesioner melalui google Form kepada komunitas Army yang masuk kedalam anggota grup Borahae.Hope Store yang telah membeli album “Happy” tersebut. Analisis data pada penelitian ini dilakukan menggunakan model Structurl Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil dari penelitian ini menunjukan bahwa Social Media Marketing dan Brand Love berpegaruh positif dan signifikan terhadap Purchase Decision. Penelitian ini juga memperkuat hasil penelitian sebelumnya serta menegaskan pentingnya peran media sosial sebagai sarana promosi, sekaligus menunjukan ketertarikan emosional penggemar K-pop dalam membeli album di industri musik Korea.
Membangun Resiliensi UMKM Melalui Peran Digitalisasi dan Praktek Sumber Daya Manusia Muharam, Husni; Kurniawan, Deri Alan; Rosita, Iis; Rahman, Riqki Taufik
Business Management Journal Vol 20, No 1 (2024): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v20i1.5214

Abstract

Changes in the current digital era occur very quickly and lead to conditions that continue to change dynamically, so overcoming the increasing uncertainty in the organization becomes important and urgent for an organization and the organization's ability to develop resilience is also very necessary. MSMEs face various challenges in the digital era, such as changes in consumer behavior, global competition, and economic uncertainty. These conditions have prompted several previous studies that focus on organizational resilience, which is interesting because all organizations need to survive and recover after facing difficulties and challenges. The resilience of MSMEs is the main determinant to overcome this uncertainty, by understanding how digitalization and HR can complement each other to create excellence. This study aims to determine how digitalization and human resources affect resilience (Study on MSME at Car Free Day Jalan Ibrahim Adjie Garut Regency) The research method used is quantitative with a descriptive approach. Primary data was obtained by distributing questionnaires to 80 respondents using the random sampling method. The data analysis technique used in this study used PLS-SEM. The results of the analysis show that the role of digitalization does not have a significant effect on resilience, but on the contrary, the practice of human resources proves the results that have a significant effect on resilience.
Digital Marketing terhadap Keputusan Pembelian Sepatu Kanky di Shopee pada Gen-Z Garut Diana, Didah Sadidah; Rohimat Nurhasan; Husni Muharam
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2590

Abstract

The rise of digital technology has shifted consumer buying behavior, especially among Gen-Z who are highly active on online platforms. This study aims to examine the influence of digital marketing on the purchasing decisions of Kanky shoes on Shopee among Gen-Z in Garut. A quantitative associative method was applied using SEM-PLS with SmartPLS 3, involving 100 respondents. The study focuses on digital marketing strategies such as social media, content, and promotional campaigns. Results show that digital marketing has a positive and significant effect on purchasing decisions. These findings support the theory that digital exposure shapes consumer perceptions and drives purchase decisions. The study concludes that digital marketing plays a key role in influencing Gen-Z consumer behavior. Keywords:Digital Marketing, Purchase Decision, Gen -Z
Pengaruh Social Media Marketing Dan Brand Love Terhadap Purchase Decision Pada Solo Album Happy Kim Seokjin BTS Sri Wulandari; Hedi Cupiadi; Husni Muharam
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 6 No. 1 (2025): JUNI 2025 JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpjsre.v6i1.11656

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing< em> dan Brand Love< em> terhadap Purchase Decision< em> dalam pembelian Solo Album Happy < em> milik Kim Seokjin BTS Fenomena perilaku konsumen dalam komunitas penggemar K pop khususnya Army yang menunjukan bahwa startegi pemasaran digital serta ikatan emosional terhadap idola menjadi faktor utama yang mempengaruhi Purchase Decision< em> Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan metode eksplanasi Pengumpulan data dilakukan dengan melalui penyebaran kuesioner melalui google Form< em> kepada komunitas Army yang masuk kedalam anggota grup Borahae Hope Store < em>yang telah membeli album Happy < em> tersebut Analisis data pada penelitian ini dilakukan menggunakan model Structurl Equation Modeling< em> SEM berbasis Partial Least Square< em> PLS Hasil dari penelitian ini menunjukan bahwa Social Media Marketing< em> dan Brand Love< em> berpegaruh positif dan signifikan terhadap Purchase Decision< em> Penelitian ini juga memperkuat hasil penelitian sebelumnya serta menegaskan pentingnya peran media sosial sebagai sarana promosi sekaligus menunjukan ketertarikan emosional penggemar K pop dalam membeli album di industri musik Korea < p>
Dampak Burnout dan Workload Terhadap Kinerja Karyawan: Studi Kasus Pabrik Tahu Kadungora Kabupaten Garut Siti Aisyah Nursyifa Arasyid; Fitrin Rawati Suganda; Husni Muharam
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.7824

Abstract

Employee performance is a crucial factor in determining the productivity and operational success of a company, including in the home industry sector such as the Kadungora Tofu Factory in Garut Regency. However, high physical work pressure and tight production targets can trigger burnout and excessive workload, which ultimately has an impact on decreased performance. This study aims to analyze the effect of burnout and workload on employee performance, both partially and simultaneously. This study uses a quantitative approach with a survey method by distributing questionnaires to 54 respondents from nine tofu factories in Kampung Bojong Bunggur, Kadungora. The analysis assistance technique used is multiple linear regression with SPSS version 20 software. The results of the study showed that burnout and workload simultaneously had a significant effect on employee performance with a contribution of 76.1%. Partially, both variables also showed a positive and significant effect, with workload being the dominant factor in influencing performance. These findings indicate the importance of saving workload and preventing work fatigue in increasing employee work effectiveness in the manual production sector.
Pengaruh Destination Image dan Aktivitas Media Sosial terhadap Minat Berkunjung melalui Destination Personality pada Taman Wisata Alam Gunung Papandayan Rinda Sekar Arum; Dini Turipanam Alamanda; Husni Muharam
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.2980

Abstract

This study investigates the influence of destination image and social media activities on tourists’ intention to visit through the mediating role of destination personality at Gunung Papandayan Nature Tourism Park. A quantitative explanatory approach was applied in this research. The study involved 200 respondents selected through purposive sampling, consisting of individuals who were familiar with or had received information about Gunung Papandayan from social media platforms. Data were collected using Likert-scale questionnaires and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) supported by SmartPLS software. The findings indicate that both destination image and social media activities have a positive and significant effect on destination personality. Furthermore, destination personality significantly enhances tourists’ intention to visit. In contrast, destination image and social media activities do not directly affect visit intention in a significant way. Mediation analysis reveals that destination personality acts as an intervening variable linking destination image and social media activities with tourists’ visit intention. These results suggest that establishing a strong destination personality can effectively strengthen tourists’ interest in visiting Gunung Papandayan Nature Tourism Park.
INKUBASI DESA WISATA MELALUI ICON PRODUK DAN DIGITAL MARKETING PADA DESTINASI WISATA DOMBA DESA RANCABANGO KECAMATAN TAROGONG KALER KABUPATEN GARUT Hedi Cupiadi; Hani Siti Hanifah; Marissa Disthy Putri; Husni Muharam
Devote: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 2 (2026): Devote : Jurnal Pengabdian Masyarakat Global, June 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v5i2.5932

Abstract

The development of tourism villages in Garut still faces several challenges, including the low competence of BUMDes human resources, suboptimal management transparency, and limited understanding of innovation-based tourism village concepts. In addition, inadequate infrastructure and internet access hinder digital promotion, while existing tourism products lack a strong distinctive icon as a main attraction. Business incubation programs and digital marketing initiatives have also not been optimally implemented. This Community Service Program (PKM) aims to enhance the competitiveness of Desa Wisata Domba through three main strategies: developing a distinctive product icon as the village identity, providing digital marketing training for tourism managers and MSMEs, and strengthening a business incubation program based on institutional capacity and product innovation. The activities are carried out through preparation, socialization, training, mentoring, evaluation, and dissemination stages. The expected outputs include optimization of the village’s product icon, improved human resource and institutional capacity, implementation of digital marketing practices, and the establishment of a sustainable tourism village incubation plan. The program also supports the MBKM policy by actively involving students. Through multi-stakeholder collaboration, this initiative is expected to promote more professional, competitive, and sustainable tourism village management.
Pengembangan Pariwisata Berkelanjutan Wisata Domba Adu Di Desa Rancabango Tarogong Kaler Garut Desi Qori'ah; Marti Dewi Ungkari; Husni Muharam
Journal of Knowledge Management Vol 13 No 2 (2019): JOURNAL OF KNOWLEDGE MANAGEMENT
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v13i2.635

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana pengembangan pariwisata berkelanjutan “sustainable tourism developement” pada wisata Domba Adu desa Rancabango Traogong Garut. Domba Adu di daerah ini terkenal gagah dan petarung, sehingga keberadaan Domba Adu tersebut tidak hanya sekedar sebagai domba adu tetapi semakin ikonik dan menjadi daya tarik pariwisata. Metode yang digunakan yaitu deskriptif analisis. Teknik penentuan informan dalam penelitian ini adalah purposive sampling, sedangkan metode pengumpulan data menggunakan wawancara semi-terstruktur dan dokumentasi. Uji keabsahan data yang digunakan dalam penelitian ini adalah triangulasi sumber. Teknik analisis data yang digunakan dalam penelitian ini adalah reduksi, data, penyajian data, dan penarikan kesimpulan / verifikasi. Hasil penelitian menunjukan bahwa pengembangan Pariwisata berkelanjutan di desa ini menunjukan kondisi yang baik terutama pada dimensi 1) terjaganya nilai ekologi; 2) Terpeliharanya sosial dan budaya; (3) keberlanjutan ekonomi. Kata kunci: Pariwisata Berkelanjutan, Parwisata Domba Adu
Pengaruh Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian pada Ramen Gorilla Cabang Wanaraja Sania Hera Swarastika; Andri Muhamad Nuroni; Husni Muharam
Journal of Knowledge Management Vol 16 No 2 (2022): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v16i2.3137

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Kualitas Produk dan Lokasi terhadap Keputusan Pembelian pada Ramen Gorilla Cabang Wanaraja. Metode dalam penelitian ini menggunakan metode deskriptif dan asosiatif menggunakan pendekatan kuantitatif. Responden dalam penelitian ini adalah konsumen Ramen Gorilla Cabang Wanaraja yaitu sebanyak 96 orang responden yang dipilih menggunakan metode non probability sampling dengan teknik unknown populationsampling. Teknik analisis yang digunakan dalam penelitian ini adalah uji validitas dan uji reliabilitas, analisis regresi linier berganda dan pengujian hipotesis dengan menggunakan Software SPSS IBM versi 23. Hasil dari penelitian ini menunjukan bahwa kualitas produk berpengaruh signifikan terhadap keputusan pembelian dan lokasi berpengaruh signifikan terhadap keputusan pembelian.
Co-Authors Alian Natision Andri Muhamad Nuroni Budiman Budiman Desi Qori&#039;ah Desi Qori'ah Diana, Didah Sadidah Dini Turipanam Alamanda Erik Kartiko Fitrin Rawati Suganda Frederica, Frederica Hani Siti Hanifah Hedi Cupiadi Iis Rosita Kurniawan, Deri Alan M. Widaningsih Marissa Disthy Putri Marti Dewi Ungkari Millah, Syaiful Nurhasan, Rohimat Rahman, Riqki Taufik Rinda Sekar Arum Rosita, Iis Sania Hera Swarastika Sania Hera Swarastika Silvy Vebritha Siti Aisyah Nursyifa Arasyid Siti Sarofah SRI WULANDARI Wati Susilawati