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All Journal Jurnal Wacana Ekonomi Jurnal Ekonomi Manajemen Sistem Informasi Ilomata International Journal of Management Jurnal Industri Kreatif dan Kewirausahaan Jurnal E-Bis: Ekonomi Bisnis Journal of Social and Policy Issues JURNAL PARADIGMA: Journal of Sociology Research and Education Journal of Knowledge Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Husni Muharam
(ID SINTA: 6665959), Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Orientasi Wirausaha dan Network Capability dalam Upaya Peningkatan Kinerja pada IKM Penyamakan Kulit di Sukaregang Kabupaten Garut Fitrin Rawati; Husni Muharam; Erik Kartiko
Jurnal Wacana Ekonomi Vol 19, No 1 (2019): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v19i1.682

Abstract

The purpose of this study was to determine the effectiveness of entrepreneurial orientation and network capability on the performance of the leather tanning IKM in Sukaregang, Garut Regency, and to determine the supporting and inhibiting factors of entrepreneurial orientation and network capability at the leather tanning IKM in Sukaregang, Garut Regency. As for the research method, for descriptive data analysis with frequency analysis and verification analysis with the help of software Partial Least Square (PLS) version 3.0. The finding of this research is that entrepreneurial orientation is effective in improving the performance of the leather tanning IKM in Sukaregang, Garut Regency. Then Network capability is effective in improving the performance of the leather tanning IKM in Sukaregang, Garut Regency. The supporting factor for entrepreneurial orientation is the Level of Commitment to Company Resources, while the inhibiting factor for entrepreneurial orientation at the leather tanning IKM in Sukaregang, Garut Regency is the Level of Courage to Invest with Uncertain Returns. Then the supporting factor for network capability at the leather tanning IKM in Sukaregang, Garut Regency is the ability to build good personal relationships with business partners. Meanwhile, the inhibiting factor for network capability at the leather tanning IKM in Sukaregang, Garut Regency is the level of knowledge of partner strengths.
Orientasi Kewirausahaan dan Karakteristik Perusahaan terhadap Perkembangan Usaha (Studi pada Industri Kecil Bidang Agro dan Hasil Hutan di Kabupaten Garut) Husni Muharam
Jurnal Wacana Ekonomi Vol 18, No 2 (2019): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v18i2.512

Abstract

This research is motivated by a view that business development is an important factor for a company in order to survive in the fierce business competition. Business development can be obtained if the company can improve entrepreneurial orientation and understand the characteristics of the company. The purpose of this study was to analyze the effect of entrepreneurial orientation and company characteristics on business development in the Small and Medium Agro Industries that have Industrial Registry Numbers in Garut Regency. This research is a descriptive and verification research. Descriptive research is used to describe respondents' perceptions of entrepreneurial orientation variables, company characteristics and business development. Verification research is used to determine the effect of entrepreneurial orientation variables and company characteristics on business development. This survey involved 81 Agro-Sector IKMs that had Industrial Registry Numbers. The sampling technique used simple random sampling. Data collection was carried out through interviews, questionnaires and surveys. The data analysis used was the Partial Least Square (PLS) statistical approach. The results show that of the three research variables descriptively all of the criteria are quite high. The influence of entrepreneurial orientation and company characteristics on business development shows a significant positive effect.
Implementasi Kebijakan dan Komunikasi Antar Organisasi dalam Optimalisasi Kelembagaan Dinas Perijinan dan Penananaman Modal M. Widaningsih; Silvy Vebritha; Husni Muharam
Journal of Social and Policy Issues Volume 2, No 4 (2022) October - December
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/jspi.v2i4.76

Abstract

To improve the economic capacity of a region, one of which is by investing in accordance with the paradigm of Endogenous Development strategy, which is to harmonize natural forces with human resource strengths. However, we still encounter many problems when we are about to make this investment, one of the problems is related to licensing which is still very complicated, requires a very long and complicated bureaucratic route. This is what prompted the researchers to conduct research on what is the problem with the difficulty of the licensing process. The researcher conducted this research using a qualitative research method in which he analyzed data from interviews with informants involved in the investment. The results obtained in this study are that there is still a large gap between investment interest and investment realization, which is one of the reasons for the weakness in policy implementation and communication between organizations.
Characteristics of Implementing Organizations in the Implementation of Investment Policy (Case study in Garut Regency) Widaningsih Widaningsih; Alian Natision; Marti Dewi Ungkari; Husni Muharam
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i1.674

Abstract

The Endowment Development Strategy paradigm is one of the keys to success in carrying out development in our country. In the principles of the Endowment Development Strategy, one way to market the regional economic power is by opening up investment opportunities. However, the reality that has occurred regarding the development of investment in various regions (especially in Garut Regency) is still very far from expectations, where investment interest with investment realization is still far from the targeted figure. As for the purpose of this research is to find objective facts in the hope that the results of the research can be accepted as the truth. The research method used is a qualitative approach method with the object of institutional research, as well as the unit of analysis in this research is the DPMPT and other related Technical Services. The data analysis technique uses the triangulation method by synchronizing the data obtained among one informant and other informants. The results of the study show that existing SOPs at other Technical Services have not been integrated into the DPMPT so that they are still implemented partially. Based on field results there are still problems related to delays in issuing permits, this shows that the principle of excellent service, service that is fast, precise, certain, efficient and effective in accordance with the principles of good governance have not been maximized. The characteristics of implementing organizations in Garut Regency are still relatively weak, this is indicated by the unpreparedness of the human resources of the policy implementer, this is proved by the lack of understanding of the main tasks and functions (TUPOKSI) as well as Standards and the objectives of the policy itself. Based on this research, it is suggested that the implementing apparatus in the field should be involved in technical meetings in the context of integrated licensing services in order to understand the real purpose of the integrated licensing services policy. Building good and effective communication so that policy implementers have the courage to ask superiors about things they do not understand, especially about the objectives of the policies being implemented, the leaders must display a more responsive attitude, not arrogant and not authoritarian.
Kualitas Produk dan Lokasi terhadap Keputusan Pembelian pada Ramen Gorilla Garut Husni Muharam; Andri Muhamad Nuroni; Sania Hera Swarastika
Jurnal Wacana Ekonomi Vol 22, No 1 (2022): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v22i1.2539

Abstract

Penelitian ini mengkaji aspek penjualan perusahaan makanan Ramen Gorilla, mengkaji aspek kualitas produk dan lokasi yang dikaji dalam pengambilan keputusan konsumen. Tujuan utama dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh yang signifikan antara kualitas produk dan lokasi terhadap keputusan konsumen untuk membeli produk Ramen Gorilla. Penelitian ini menggunakan metode deskriptif dan asosiatif dengan pendekatan kuantitatif. Saat ini, sebanyak 96 konsumen telah menjadi responden melalui teknik sampling non-probabilistik dan bertarget. Penelitian ini juga menggunakan teknik pengolahan data dengan uji validitas, uji reliabilitas, dan regresi berganda. Hasil akhir dari penelitian ini menunjukkan bahwa kualitas produk memiliki pengaruh yang signifikan terhadap pengambilan keputusan konsumen.
STRATEGI PENGEMBANGAN PASAR TRADISIONAL PADA PASAR GUNTUR CIAWITALI GARUT Husni Muharam; Wati Susilawati; Siti Sarofah
Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 1 (2023): JUNE
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v6i1.1556

Abstract

Pasar tradisional merupakan tempat terjadinya hubungan atau interaksi antar orang yang melakukan jual beli. Salah satu mata pencaharian masyarakat Garut yang perlu perhatian dari pemerintah adalah di Pasar Tradisional. Salah satu pasar terbesar yang merupakan pasar induk yang ada di Garut adalah Pasar Guntur Ciawitali dengan jumlah kios dan los jalur 3.085 untuk tahun 2020. Tujuan dari penelitian ini adalah untuk mengetahui kondisi internal dan eksternal dari Pasar Guntur Ciawitali Garut dan untuk mengetahui strategi yang menjadi upaya pengembangan Pasar Guntur Ciawitali Garut. Metode penelitian yang digunakan pada penelitian ini adalah metode kualitatif dengan penentuan informan secara purposive sampling sebanyak 5 orang dan narasumber 1 orang. Analisis data yang digunakan adalah analisis SWOT dan AHP (Analytic Hierarchy Process). Hasil dari penelitian ini adalah bahwa faktor eksternal dan faktor internal memiliki pengaruh pada Pasar Guntur Ciawitali Garut yaitu faktor eksternal terdiri dari kekuatan pasar Guntur Ciawitali Garut terdiri dari lokasi yang strategis, target konsumen semua kalangan, masih terdapat budaya tawar menawar, terdapat upaya perbaikan pasar, produk yang variatif, dan harga produk yang dijual sangat murah.  
Pengembangan Pariwisata Berkelanjutan Wisata Domba Adu Di Desa Rancabango Tarogong Kaler Garut Desi Qori'ah; Marti Dewi Ungkari; Husni Muharam
Journal of Knowledge Management Vol 13, No 2 (2019): Journal Of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v13i2.635

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana pengembangan pariwisata berkelanjutan “sustainable tourism developement” pada wisata Domba Adu desa Rancabango Traogong Garut. Domba Adu di daerah ini terkenal gagah dan petarung, sehingga keberadaan Domba Adu tersebut tidak hanya sekedar sebagai domba adu tetapi semakin ikonik dan menjadi daya tarik pariwisata. Metode yang digunakan yaitu deskriptif analisis. Teknik penentuan informan dalam penelitian ini adalah purposive sampling, sedangkan metode pengumpulan data menggunakan wawancara semi-terstruktur dan dokumentasi. Uji keabsahan data yang digunakan dalam penelitian ini adalah triangulasi sumber. Teknik analisis data yang digunakan dalam penelitian ini adalah reduksi, data, penyajian data, dan penarikan kesimpulan / verifikasi. Hasil penelitian menunjukan bahwa pengembangan Pariwisata berkelanjutan di desa ini menunjukan kondisi yang baik terutama pada dimensi 1) terjaganya nilai ekologi; 2) Terpeliharanya sosial dan budaya; (3) keberlanjutan ekonomi. Kata kunci: Pariwisata Berkelanjutan, Parwisata Domba Adu
Pengaruh Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian pada Ramen Gorilla Cabang Wanaraja Sania Hera Swarastika; Andri Muhamad Nuroni; Husni Muharam
Journal of Knowledge Management Vol 16, No 2 (2022): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v16i2.3137

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Kualitas Produk dan Lokasi terhadap Keputusan Pembelian pada Ramen Gorilla Cabang Wanaraja. Metode dalam penelitian ini menggunakan metode deskriptif dan asosiatif menggunakan pendekatan kuantitatif. Responden dalam penelitian ini adalah konsumen Ramen Gorilla Cabang Wanaraja yaitu sebanyak 96 orang responden yang dipilih menggunakan metode non probability sampling dengan teknik unknown populationsampling. Teknik analisis yang digunakan dalam penelitian ini adalah uji validitas dan uji reliabilitas, analisis regresi linier berganda dan pengujian hipotesis dengan menggunakan Software SPSS IBM versi 23. Hasil dari penelitian ini menunjukan bahwa kualitas produk berpengaruh signifikan terhadap keputusan pembelian dan lokasi berpengaruh signifikan terhadap keputusan pembelian.
Dampak Burnout dan Workload Terhadap Kinerja Karyawan: Studi Kasus Pabrik Tahu Kadungora Kabupaten Garut Siti Aisyah Nursyifa Arasyid; Fitrin Rawati Suganda; Husni Muharam
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.7824

Abstract

Employee performance is a crucial factor in determining the productivity and operational success of a company, including in the home industry sector such as the Kadungora Tofu Factory in Garut Regency. However, high physical work pressure and tight production targets can trigger burnout and excessive workload, which ultimately has an impact on decreased performance. This study aims to analyze the effect of burnout and workload on employee performance, both partially and simultaneously. This study uses a quantitative approach with a survey method by distributing questionnaires to 54 respondents from nine tofu factories in Kampung Bojong Bunggur, Kadungora. The analysis assistance technique used is multiple linear regression with SPSS version 20 software. The results of the study showed that burnout and workload simultaneously had a significant effect on employee performance with a contribution of 76.1%. Partially, both variables also showed a positive and significant effect, with workload being the dominant factor in influencing performance. These findings indicate the importance of saving workload and preventing work fatigue in increasing employee work effectiveness in the manual production sector.
Pengaruh Social Media Marketing Dan Brand Love Terhadap Purchase Decision Pada Solo Album Happy Kim Seokjin BTS. Sri Wulandari; Hedi Cupiadi; Husni Muharam
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 6 No. 1 (2025): (JUNI 2025) JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpjsre.v6i1.11656

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing dan Brand Love terhadap Purchase Decision dalam pembelian Solo Album “Happy” milik Kim Seokjin BTS. Fenomena perilaku konsumen dalam komunitas penggemar K-pop, khususnya Army yang menunjukan bahwa startegi pemasaran digital serta ikatan emosional terhadap idola menjadi faktor utama yang mempengaruhi Purchase Decision. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan metode eksplanasi. Pengumpulan data dilakukan dengan melalui penyebaran kuesioner melalui google Form kepada komunitas Army yang masuk kedalam anggota grup Borahae.Hope Store yang telah membeli album “Happy” tersebut. Analisis data pada penelitian ini dilakukan menggunakan model Structurl Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil dari penelitian ini menunjukan bahwa Social Media Marketing dan Brand Love berpegaruh positif dan signifikan terhadap Purchase Decision. Penelitian ini juga memperkuat hasil penelitian sebelumnya serta menegaskan pentingnya peran media sosial sebagai sarana promosi, sekaligus menunjukan ketertarikan emosional penggemar K-pop dalam membeli album di industri musik Korea.
Co-Authors Alian Natision Andri Muhamad Nuroni Desi Qori'ah Diana, Didah Sadidah Erik Kartiko Fitrin Rawati Suganda Frederica, Frederica Hedi Cupiadi M. Widaningsih Marti Dewi Ungkari Millah, Syaiful Nurhasan, Rohimat Sania Hera Swarastika Sania Hera Swarastika Silvy Vebritha Siti Aisyah Nursyifa Arasyid Siti Sarofah SRI WULANDARI Wati Susilawati