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All Journal Jurnal Manajemen dan Agribisnis Jurnal Dimensi Pratama Teknik Sipil JAM : Jurnal Aplikasi Manajemen Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Neo-Bis Jurnal Penelitian Pertanian Terapan AL ISHLAH Jurnal Pendidikan Owner : Riset dan Jurnal Akuntansi Menara Ilmu Agro Bali: Agricultural Journal Management Studies and Entrepreneurship Journal (MSEJ) Journal of Agri Socio Economics and Business Indonesian Journal of Multidisciplinary Science Journal of Islamic Digital Economics and Management IIJSE
Joko Purwono
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Indonesian Journal of Multidisciplinary Science

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The Influence Of Public Perception, Social Media, And Content Type On Bimba Baca Brand Awareness Nopiah, Neneng; Hidayatulloh, Furqon Syarief; Purwono, Joko
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 12 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i12.1194

Abstract

West Java Province, with the largest population in Indonesia, and Sukabumi Regency, which boasts the widest area and a substantial population, also exhibit a significant proportion of young children. The 2025-2045 National Long-Term Development Plan highlighted the pivotal role of quality education as a cornerstone of national development. The Indonesian education system, as stipulated in Law No. 20 of 2003, encompasses formal, non-formal, and informal pathways. Early childhood education is a key focus, given the substantial presence of this demographic. Child reading and learning interest guidance, known as bimba, represents non-formal education for young children. Bimba Baca Sukabumi located in Sukabumi Regency, employs diverse learning methods designed to provide targeted stimulation for early childhood development and support the Indonesia Emas 2045. Enhancing Bimba Baca Sukabumi's brand awareness is crucial for contributing to the achievement of Indonesia Emas 2045. Social media, digital content, and perception management are effective tools for disseminating information and building brand awareness. This research was conducted at Bimba Baca Sukabumi. The study utilized purposive sampling, selecting respondents based on criteria representative of the variables. Kotler's Marketing Theory and Kelley's Attribution Theory served as the theoretical foundation for variable determination. The independent variables examined included public perception, social media usage, and content type, while brand awareness was the dependent variable. The research employed the SEM-PLS analysis method to analyze the influence of public perception, social media, and digital content on public brand awareness of Bimba Baca Sukabumi.
Co-Authors Adib Priambudi Andryono Kilat Adhi Anggraini, Elisa Anisa Roseriza Astuti, Endah Cahyaning Budi Irawan Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chandra, Jimmy Cindy Khaerunisa, Almira Evi Yuliati Faqih Udin dan Jono M. Munandar Meivita Amelia Fariyanti, Anna Feryanto Feryanto Furqon Syarief Hidayatullah Furqon Syarief Hidayatulloh Hanum, Nikmah Hasibuan, Iqbal Fairuz Heti Mulyati Hubeis, Aida Vitayala Sjafri Khaerunisa, Almira Cindy Kurniawan, Patricia Chiaulina Lukman M. Baga Lukman M. Baga Mazidatul Qonita, Siti Mega Alawiyah Maksum Meiryanti Andryani Morina Pasaribu Nada Fajriah Nadhry Nadirman Nanda Firmanda Netti Tinaprilla Nopiah, Neneng Octaviani, Vanessa Rara Tama Putri Reny Novianti Resty Istiarti Revi Ernanda Ria Dharmanthi K.W.A. Saptianty, Nila Jania Sarma, Ma’mun Sri Sugyaningsih Suci Melani Syati Saptaria Tane, Conny Belinda Tiara Asri Satria Ulfa, Amelia Wahyu Budi P. Wasfi, Sabrul Wujud Rolesya