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Saputra, Faisal Tomi
Prosiding Magister Ilmu Komunikasi
Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Penggunaan Media Sosial Twitter Terhadap Pemenuhan Kebutuhan Informasi (Survei Terhadap Pengikut Akun @Habisnontonfilm) Putri, Dwi Irenniza Aulia; Saputra, Faisal Tomi; Hardiyanti, Rini
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11107309

Abstract

This research is entitled "The Effect of Using Twitter Social Media on Fulfilling Information Needs (Survey of Followers @HabisNontonFilm). The formulation of the problem to be discussed in this study is to determine the influence between the use of twitter social media on the fulfillment of followers' information needs. The aim is to explain whether there is an influence on the use of social media twitter @HabisNontonFilm on the fulfillment of information needs in followers. the theory used is the theory of uses and gratification. The method used is a quantitative method using a sampling technique with purposive sampling technique. The results showed that the use of social media had a positive and significant effect on information needs. Based on the results of the coefficient of determination test, it is found that the use of media (X) affects the need for information (Y) by 51.8%, while the remaining 48.2% is influenced by other factors not examined in this study.
Konstruksi Budaya Pada Komunitas One Piece Tangerang Selatan Hervian, Naufal Fadhila; Saputra, Faisal Tomi; Mirza, Mochammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11114465

Abstract

This thesis examines Japanese culture as popular culture which can be a factor in the construction of identity among fans of Japanese culture within the One Piece community, South Tangerang. This thesis aims to identify how Japanese culture can be one of the triggering factors for someone to use his identity as a fan in his daily life by showing a lifestyle that is different from his environment. This thesis uses qualitative methods with data collection techniques of observation, interviews, and in-depth observations of five informants. The concept used to analyze this thesis is Cultural Identity in the perspective of Cultural studies from Hall Stuart and Cris Barker. In the view of cultural studies, cultural identity explains how individuals construct identities beyond their original identities by using signs and symbols. The conclusion of this thesis is that Japanese fan culture can unknowingly enter and become the dominant culture in an individual when the individual starts consuming it. The representations made by fans are different for each fan. This is due to the difference in interpreting the existing symbols. Like, wearing Japanese-themed clothes, interacting with Japanese, using attributes (key chains or pins), and even drawing manga characters. because cultural identity has a dynamic nature that makes cultural identity diverse and developing. An example is a fan who continued to draw manga and eventually he was able to make his own Anime series, which gave rise to a Cultural Imperialism
Analisis Komunikasi Pemasaran Kopi Chuseyo Dalam Menarik Minat Pembeli (Studi Kasus Di Kopi Chuseyo Cabang Sukasari Kota Tangerang Rezkyanti, Sarah; Saputra, Faisal Tomi; Khairani, Aulian
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11124633

Abstract

Marketing communications assist business people or businesses in providing knowledge to potential customers what kind of product to choose, how to get it, what benefits will get, and all information related to the product or service offered. This research uses descriptive qualitative research. With data collection techniques carried out by means of observation or observation, interviews, and documentation. Data analysis techniques using data reduction, data presentation, data triangulation and conclusions. The results of this study indicate that the marketing communications used are still not optimal in an effort to attract buyers in terms of promotions and participants (buyers). This study uses Kotler's theory, namely the marketing mix with the seven Ps (7P), namely product, price, place, promotion, people, process, and physical evidence. physique). This study concludes that the management of marketing communications for Chuseyo Coffee at the Sukasari branch, Tangerang City in Attracting Buyer Interests, namely by utilizing Instagram social media and through online ordering applications, namely Gofood and Grabfood and the marketing communication barriers for Chuseyo Coffee at Sukasari branch, Tangerang City in Attracting Visitor Interests namely lies in promotions and participants, which is why there is a lack of buyers at Kopi Chuseyo, the Sukasari branch, Tangerang City.
Pengaruh Customer Relationship Management (Crm) Terhadap Kepuasan Customer D’primahotel Tangerang Hasana, Uswahtun; Saputra, Faisal Tomi; Salsabil, Luna Safitri
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11146272

Abstract

This research aims to find out the influence of Customer Relationship Management (Crm) on D'primahotel Tangerang Customer Satisfaction. The research method used is a quantitative research method with a data collection method, namely a questionnaire. Data collection is carried out by giving several registered and structured questions or a statement to respondents to answer. This research aims to investigate and analyze the impact of Customer Relationship Management (CRM) on the level of customer satisfaction at D'Primahotel Tangerang. Based on the results of statistical tests, it can be obtained that the significance value of the customer relationship management (X) variable for the Customer Satisfaction variable (Y) is 0.000, which means that the significance value obtained is 0.000 < 0.05 and to determine the t table value for this variable is to form equation, where the number of respondents in this study was 100 people. As a result of the data analysis that has been carried out in this research, it can be concluded that in testing using the statistical t test it can be seen that the calculated t value is greater than the t table and it can be concluded that Ho is rejected and Ha is accepted, meaning that Customer Relationship Management (CRM) has a significant effect significant impact on d'primahotel Tangerang customer satisfaction. Customer relationship management (CRM) has a positive effect on customer satisfaction, which means that if CRM d'primahotel Tangerang does not improve processes and serve customers well, then customer satisfaction will decrease further. And vice versa if CRM d'primahotel Tangerang.
Analisis Komunikasi Pariwisata Disbudpar Kota Tangerang dalam Event Pariwisata Festival Cisadane 2024 Gilang Kurniawan; Faisal Tomi Saputra; Mochammad Mirza
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4890

Abstract

The Cisadane Festival is an annual event organised with the aim of preserving culture in Tangerang City.  This festival is one of the large and lively tourist agendas because there are various interesting events presented. Thus, it needs to be promoted to increase the number of tourist visits. This research aims to analyse and find out how the Tourism Communication of the Tangerang City Culture and Tourism Office in promoting the Cisadane Festival held in Tangerang City, as well as to examine the obstacles that exist in the promotion process carried out. This research uses the theory of integrated marketing communication, with the method used in this research is descriptive qualitative. The results showed that tourism communication used by Disbudpar Tangerang City in promoting the Cisadane Festival integrated the promotion mix. This can be seen from the utilisation of various types of media: print media such as Live magazine and Kota Benteng newspaper, outdoor media such as banners and billboards, and electronic media which includes online media coverage and social media content. Barriers to promotional activities are due to marketing budget factors, urgent event readiness, and the lack of optimisation of the Tangerang Live service application.
Co-Authors ., Muhiroh Abdurahman, Ade Irfan Adib, Miftahul Alamsyah - An Nafi, Aditya Zain Andrian, Muhamad Damayanti, Amalia Dermawan, Muhammad Akmal Fitriyani, Siti Gilang Kurniawan Gunawan, Doni Hasana, Uswahtun Hervian, Naufal Fadhila Indriasari, Devi Tri Irianti, Een karman karman khairani, Aulian La Ungka, Usman Mochammad Mirza Oktaviani, Devi Prasetyo, Adimas Yusuf Putri, Dwi Irenniza Aulia Rahmaddan, Muhammad Kevin Rezkyanti, Sarah Rini Hardiyanti Salsabil, Luna Safitri Sari, Dina Septiana Sazidah, Hanah Siti Munawaroh Sukanda, Ukon Furkon Suseno, Ari Sutanto, Titania Febriyanti