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Saputra, Faisal Tomi
Prosiding Magister Ilmu Komunikasi
Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analisis Komunikasi Pemasaran Kopi Chuseyo Dalam Menarik Minat Pembeli (Studi Kasus Di Kopi Chuseyo Cabang Sukasari Kota Tangerang Rezkyanti, Sarah; Saputra, Faisal Tomi; Khairani, Aulian
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11124633

Abstract

Marketing communications assist business people or businesses in providing knowledge to potential customers what kind of product to choose, how to get it, what benefits will get, and all information related to the product or service offered. This research uses descriptive qualitative research. With data collection techniques carried out by means of observation or observation, interviews, and documentation. Data analysis techniques using data reduction, data presentation, data triangulation and conclusions. The results of this study indicate that the marketing communications used are still not optimal in an effort to attract buyers in terms of promotions and participants (buyers). This study uses Kotler's theory, namely the marketing mix with the seven Ps (7P), namely product, price, place, promotion, people, process, and physical evidence. physique). This study concludes that the management of marketing communications for Chuseyo Coffee at the Sukasari branch, Tangerang City in Attracting Buyer Interests, namely by utilizing Instagram social media and through online ordering applications, namely Gofood and Grabfood and the marketing communication barriers for Chuseyo Coffee at Sukasari branch, Tangerang City in Attracting Visitor Interests namely lies in promotions and participants, which is why there is a lack of buyers at Kopi Chuseyo, the Sukasari branch, Tangerang City.
Pengaruh Customer Relationship Management (Crm) Terhadap Kepuasan Customer D’primahotel Tangerang Hasana, Uswahtun; Saputra, Faisal Tomi; Salsabil, Luna Safitri
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11146272

Abstract

This research aims to find out the influence of Customer Relationship Management (Crm) on D'primahotel Tangerang Customer Satisfaction. The research method used is a quantitative research method with a data collection method, namely a questionnaire. Data collection is carried out by giving several registered and structured questions or a statement to respondents to answer. This research aims to investigate and analyze the impact of Customer Relationship Management (CRM) on the level of customer satisfaction at D'Primahotel Tangerang. Based on the results of statistical tests, it can be obtained that the significance value of the customer relationship management (X) variable for the Customer Satisfaction variable (Y) is 0.000, which means that the significance value obtained is 0.000 < 0.05 and to determine the t table value for this variable is to form equation, where the number of respondents in this study was 100 people. As a result of the data analysis that has been carried out in this research, it can be concluded that in testing using the statistical t test it can be seen that the calculated t value is greater than the t table and it can be concluded that Ho is rejected and Ha is accepted, meaning that Customer Relationship Management (CRM) has a significant effect significant impact on d'primahotel Tangerang customer satisfaction. Customer relationship management (CRM) has a positive effect on customer satisfaction, which means that if CRM d'primahotel Tangerang does not improve processes and serve customers well, then customer satisfaction will decrease further. And vice versa if CRM d'primahotel Tangerang.
Analisis Komunikasi Pariwisata Disbudpar Kota Tangerang dalam Event Pariwisata Festival Cisadane 2024 Gilang Kurniawan; Faisal Tomi Saputra; Mochammad Mirza
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4890

Abstract

The Cisadane Festival is an annual event organised with the aim of preserving culture in Tangerang City.  This festival is one of the large and lively tourist agendas because there are various interesting events presented. Thus, it needs to be promoted to increase the number of tourist visits. This research aims to analyse and find out how the Tourism Communication of the Tangerang City Culture and Tourism Office in promoting the Cisadane Festival held in Tangerang City, as well as to examine the obstacles that exist in the promotion process carried out. This research uses the theory of integrated marketing communication, with the method used in this research is descriptive qualitative. The results showed that tourism communication used by Disbudpar Tangerang City in promoting the Cisadane Festival integrated the promotion mix. This can be seen from the utilisation of various types of media: print media such as Live magazine and Kota Benteng newspaper, outdoor media such as banners and billboards, and electronic media which includes online media coverage and social media content. Barriers to promotional activities are due to marketing budget factors, urgent event readiness, and the lack of optimisation of the Tangerang Live service application.
Peran Pola Komunikasi Orang Tua dalam Membentuk Karakter Anak: Studi Kasus di Pondok Pesantren Daarul Muqorrobin Kota Tangerang Aini Nur Ainiyah; Faisal Tomi Saputra; Riza Gusti Rahayu
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 1 (2026): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i1.2077

Abstract

This research aims to explore how parental communication patterns contribute to shaping children's character within an Islamic boarding school environment. The study focuses on students of Daarul Muqorrobin Islamic Boarding School in Tangerang City, who come from diverse family backgrounds and experience varying levels of communication with their parents. Using a qualitative approach and a case study method, data were collected through in-depth interviews, observation, and documentation involving students, parents, and pesantren staff. The Family Communication Patterns (FCP) theory serves as the theoretical framework, identifying family communication types such as consensual, pluralistic, protective, and laissez-faire. The findings reveal that an open and balanced communication pattern (consensual) between control and discussion is more effective in fostering disciplined, moral, and independent character development in students. In contrast, minimal or one-way communication tends to hinder the character-building process. This study offers significant implications for parents and pesantren administrators to establish synergistic communication in order to cultivate morally and spiritually strong future generations.
Komunikasi Persuasif Petugas Sensus Badan Pusat Statistik Kabupaten Tangerang Dalam Melaksanakan Sensus Penduduk Registrasi Sosial Ekonomi Rahmaddan, Muhammad Kevin; Saputra, Faisal Tomi; Alamsyah, Alamsyah
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4002

Abstract

Communications is very important and must be mastered properly by workers working in the field, such as for example population census officers. When working on conducting censuses, census officers were usually trained in job training beforehand. The aim is none other than, so that census workers understand what they have to do in the field, and what has to be conveyed or explained when they are dealing with the public. Because the image or reputation of the Central Bureau of Statistics as the pioneer or executor of the Population Census is tested or at stake there. This study aims to find out how the Persuasive Communication of census officers at the Central Bureau of Statistics of Tangerang Regency in carrying out social and economic registration censuses in Tangerang Regency, especially in Balaraja District. The research method used is a qualitative research method with data collection methods namely Observation, Interview and Documentation. Interviews were conducted with the Kecamatan Sector Coordinator and some of the census officers themselves. The results of this study are the stages of the persuasive communication process in an effort to find out the communication process of census officers in conducting data collection in the field to the community. In addition, objections that become obstacles for census officials are usually objections made by the public based on distrust of the government or fear that the data will be misused by the Central Bureau of Statistics. Therefore, census officers must be able to anticipate or have their own way of overcoming obstacles or resistance by the community during the social and economic registration census data collection process. maximum and the data obtained will also be maximized, of course.
Efektivitas Iklan Melalui Whatsapp Blast Terhadap Keputusan Pembelian di Tunas Toyota Cimone Sutanto, Titania Febriyanti; Saputra, Faisal Tomi; Mirza, Mochammad
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4028

Abstract

The purpose of this study was to measure the effectiveness of advertising through WhatsApp Blast (X) on the purchase decision variable (Y). The results of the t test obtained are that the significance value of the EPIC variable (X) on the purchase decision variable (Y) is 0.00 <0.05, which means that the t value is significant. And for the calculated t value of 5,262> 1,661, it can be concluded that the EPIC variable has a positive and significant effect on purchasing decisions. The effectiveness of advertising via WhatsApp Blast on purchasing decisions at Tunas Toyota Cimone is 22%, while 88% is influenced by other factors not examined in this study. The purpose of this study was to measure the effectiveness of advertising through WhatsApp Blast (X) on the purchase decision variable (Y). The results of the t test obtained are that the significance value of the EPIC variable (X) on the purchase decision variable (Y) is 0.00 <0.05, which means that the t value is significant. And for the calculated t value of 5,262> 1,661, it can be concluded that the EPIC variable has a positive and significant effect on purchasing decisions. The effectiveness of advertising via WhatsApp Blast on purchasing decisions at Tunas Toyota Cimone is 22%, while 88% is influenced by other factors not examined in this study.
Co-Authors ., Muhiroh Abdurahman, Ade Irfan Adib, Miftahul Aini Nur Ainiyah Alamsyah - An Nafi, Aditya Zain Andrian, Muhamad Damayanti, Amalia Dermawan, Muhammad Akmal Fitriyani, Siti Gilang Kurniawan Gunawan, Doni Hasana, Uswahtun Hervian, Naufal Fadhila Indriasari, Devi Tri Irianti, Een karman karman khairani, Aulian La Ungka, Usman Mochammad Mirza Oktaviani, Devi Prasetyo, Adimas Yusuf Putri, Dwi Irenniza Aulia Rahmaddan, Muhammad Kevin Rezkyanti, Sarah Rini Hardiyanti Riza Gusti Rahayu Salsabil, Luna Safitri Sari, Dina Septiana Sazidah, Hanah Siti Munawaroh Sukanda, Ukon Furkon Suseno, Ari Sutanto, Titania Febriyanti