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Pengaruh Promosi melalui Sosial Media dan Online Customer Reviews Terhadap Keputusan Pembelian: Studi Kasus Marketplace Zomato pada Generasi Millenial di Kota Bogor Putra, Rendy Dwi; Setiawan, Budi
Jurnal Informatika Kesatuan Vol. 1 No. 1 (2021): JIKES Edisi Agustus 2021
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v1i1.405

Abstract

Penelitian ini bertujuan menguji pengaruh antara Promosi melalui Sosial Media dan Online Customer Reviews Terhadap Keputusan Pembelian ( Studi Kasus Marketplace Zomato pada Generasi Millenial di Kota Bogor ). Penelitian ini menggunakan variable independent yaitu Promosi melalui Sosial Media dan Online Customer Reviews. Variabel dependennya adalah Keputusan Pembelian. Data dalam penelitian ini merupakan data sekunder. Sampel penelitian ini adalah konsumen yang sudah membeli makanan dan minuman di restoran atau kafe melalui aplikasi Zomato. Sampel dilakukan dengan metode Hair et al sampling. Pengumpulan data dilakukan dengan kuisioner disebarkan langsung kepada konsumen yang telah membeli makanan dan minuman di restoran atau kafe melalui aplikasi Zomato sebanyak 130 responden. Metode statistic menggunakan analisis regresi linear berganda, dengan pengujian hipotesis uji statistik t. Hasil penelitian ini menjukan positif dan signifikan pada variable Promosi melalui Sosial Media dengan t-hitung lebih besar dari t-tabel (2,779>1,96) dan variabel Online Customer Reviews t-hitung lebih besar dari t-tabel (5,349>1,96). Kata Kunci : Promosi melalui Sosial Media, Online Customer Reviews, Keputusan Pembelian.
Effectiveness of case method learning to optimise students' understanding of industrial mechanical machinery science Putra, Rendy Dwi; Waskito; Arafat, Andril; García, Juan Luis Cabanillas; Ayasrah, Firas Tayseer Mohammad; Fortuna, Aprilla
Journal of Engineering Researcher and Lecturer Vol. 3 No. 2 (2024): Regular Issue
Publisher : Researcher and Lecturer Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58712/jerel.v3i2.144

Abstract

Education has a central role in preparing individuals for the complexities of the modern world of work. Particularly in the context of education in Vocational High Schools, developing students' competencies in collaboration, creativity, and problem-solving is essential. This study explores the effectiveness of the case-based learning method in improving students' understanding of industrial mechanics. The study used a quasi-experiment design with control and experimental groups. The statistical analysis results showed that the case method was more effective in improving students' cognitive mastery than the conventional lecture method. Students who participated in case method learning showed significant improvement in the post-intervention test, demonstrating the superiority of this method in supporting a more effective learning process and preparing students for practical challenges in the field. In conclusion, the case method increases students' participation and interactivity in the learning process and deepens their understanding of technical concepts in industrial mechanics. This research provides a solid basis for implementing more effective and relevant learning methods in preparing vocational students for the increasingly complex needs of the world of work.
Effectiveness of case method learning to optimise students' understanding of industrial mechanical machinery science Putra, Rendy Dwi; Waskito; Arafat, Andril; García, Juan Luis Cabanillas; Ayasrah, Firas Tayseer Mohammad; Fortuna, Aprilla
Journal of Engineering Researcher and Lecturer Vol. 3 No. 2 (2024): Regular Issue
Publisher : Researcher and Lecturer Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58712/jerel.v3i2.144

Abstract

Education has a central role in preparing individuals for the complexities of the modern world of work. Particularly in the context of education in Vocational High Schools, developing students' competencies in collaboration, creativity, and problem-solving is essential. This study explores the effectiveness of the case-based learning method in improving students' understanding of industrial mechanics. The study used a quasi-experiment design with control and experimental groups. The statistical analysis results showed that the case method was more effective in improving students' cognitive mastery than the conventional lecture method. Students who participated in case method learning showed significant improvement in the post-intervention test, demonstrating the superiority of this method in supporting a more effective learning process and preparing students for practical challenges in the field. In conclusion, the case method increases students' participation and interactivity in the learning process and deepens their understanding of technical concepts in industrial mechanics. This research provides a solid basis for implementing more effective and relevant learning methods in preparing vocational students for the increasingly complex needs of the world of work.