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OPTIMALISASI USAHA GLAMPING (GLAMOROUS CAMPING) MELALUI PELATIHAN DIGITAL MARKETING DAN FUN ENGLISH BAGI PENGELOLA CENDHANI PARK GLAMPING JEMBER Nodistya Septian Indrastana; Renata Kenanga Rinda; Enik Rukiati; Yuslaili Ningsih; Vigo Dewangga; Shafira Arraafi Putri; Nammira Adjani Ramadhina
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 1 (2023): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i1.13230

Abstract

ABSTRAKPerkembangan industri pariwisata yang sangat dinamis saat ini erat kaitannya dengan tren masyarakat pasca pandemi Covid-19. Green lifestyle yang semakin digemari di kalangan masyarakat milenial membuat usaha glamping muncul sebagai alternatif baru dalam sektor pariwisata. Peluang ini juga ditangkap oleh pelaku usaha mikro, kecil, dan menengah (UMKM) sektor pariwisata di beberapa daerah di Indonesia, salah satunya di Jember. Cendhani Park Glamping merupakan salah satu pionir usaha glamping di Kabupaten Jember. Sebagai rintisan usaha baru, ada beberapa hal yang perlu dikembangkan untuk menjaga keberlanjutan usaha yang dirintis. Berdasarkan hasil analisis situasi yang dilakukan, terdapat 2 (dua) permasalahan yang ditemukan, yaitu belum optimalnya pemasaran digital yang dilakukan serta terbatasnya paket usaha yang dijual. Solusi untuk meminimalkan kedua permasalahan tersebut adalah dengan melakukan pelatihan digital marketing dan fun English bagi pengelola Cendhani Park Glamping sebagai bentuk pengabdian kepada masyarakat yang dilakukan oleh tim pelaksana dari Program Studi Bahasa Inggris, Jurusan Bahasa, komunikasi, dan Pariwisata Politeknik Negeri Jember. Dari hasil evaluasi pasca kegiatan, disimpulkan bahwa mitra merasa puas dan terbantu dengan adanya pelatihan tersebut. Akan tetapi, mitra juga memerlukan pelatihan dan pendampingan yang lebih spesifik dan intensif terkait digital marketing dan fun English untuk aktivitas outdoor/outbound.    Kata kunci: digital marketing; fun english; optimalisasi; UMKM; glamping. ABSTRACTThe dynamic development of the tourism industry is highly related to societal trends after the pandemic Covid-19. A green lifestyle that is more and more popular among millennials brings about the emergence of glamping as a new alternative in the tourism sector. This opportunity is also grasped by those who run micro, small, and medium enterprises in the tourism industry around Indonesia, one of which is Jember. Cendhani Park Glamping is one of the pioneers of the glamping business in Jember. As a new start-up business, some development and improvement are needed to maintain the business’s sustainability. Based on the situation analysis conducted, there are 2 (two) problems found. The first is that there is room for improvement in the implementation of digital marketing, and the second is that the items or packages sold are limited. The solution needed to minimize the two problems is by conducting digital marketing training and also introducing fun English training for the staff of Cendhani Park Glamping. These trainings are part of the community service program conducted by the lecturers and students of the English study program, Language, Communication, and Tourism Department, Politeknik Negeri Jember. From the post-training evaluation, it can be concluded that on one hand, the program brings benefits to the staff of Cendhani Park Glamping; on the other hand, more specific and intensive training in the fields of digital marketing and fun English for outdoor/outbound activities are needed in the future to optimize the sustainability of the glamping business. Keywords: digital marketing; fun english; optimization; MSME; glamping.
Information Transfer Technique to Improve Beginner Level Students’ Listening Skill and Classroom Participation Yuslaili Ningsih; Nanik Mariyati
Journal of English in Academic and Professional Communication Vol 8 No 1 (2022): January
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.119 KB) | DOI: 10.25047/jeapco.v8i1.2720

Abstract

 The lack of English vocabulary makes listening the most challenging skill for most of EFL students. Some techniques have been applied to help students overcome their difficulties in learning English. This research aimed at improving non-English department students’ listening skill and engagement by using information transfer technique. The design used was classroom action research that consisted of planning, implementation, observation and reflection. The data were taken from the pre-test and post-test results. The instruments used were listening task, observation, and questionnaire. The findings showed that by using transformation transfer of reading text, the EFL students got much better listening comprehension and were more involved in their classroom activities. Thus, more techniques to improve students’ language skill should be implemented.
Pelatihan Presentasi Berbahasa Inggris Kepada Siswa Pondok Muslimah Syamila Jember Yuslaili Ningsih; Enik Ruklati; Nodistya Septian Indrastana; Renata Kenanga Rinda; Vigo Dewangga
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2023): SABAJAYA: Jurnal Pengabdian kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pondok Muslimah Syamila merupakan salah satu pondok modern yang menyelenggarakan Pendidikan bagi Muslimah untuk diberikan pendidikan profesi berbasis syariat dan sunnah. Pondok ini cukup dan layak diperhitungkan sebab para asatizh pengajarnya sudah diakui secara profesional. Hal ini sangat menentukan lulusan pondok yang mampu bersaing dalam ranah nasional maupun internasional. Namun demikian pada kenyataannya masih banyak mahasiswa yang kurang layak untuk dapat kesempatan tersebut. Salah satu penyebabnya adalah kemampuan berbicara bahasa Inggris yang merupakan syarat utama dalam pembelajaran maupun setelah lulus dan memasuki dunia kerja yang nyata. Persaingan untuk mendapatkan pekerjaan dan berprestasi membangun karier dalam pekerjaan terutama di perusahaan-perusahaan asing bukanlah perkara mudah. Keahlian Public speaking sangat diperlukan untuk membangun karir di tempat kerja. Keahlian ini dapat diwujudkan dengan tugas presentasi untuk memberi pengalaman real public speaking bagi siswa pondok. Disamping jumlah jadwal belajar Bahasa Inggris di pondok masih kurang dibanding dengan target keahlian yang harus dicapai oleh siswa, praktik Bahasa Inggris merupakan keharusan. Bagaimanapun keahlian keahlian presentasi bukanlah hal yang mudah bagi siswa. Mereka mengalami banyak kesulitan dalam hal percaya diri dan kecemasan dalam presentasi di depan banyak orang. Dalam upaya agar siswa mendapatkan kemampuan berbicara dalam bahasa Inggris khususnya public speaking lewat kemampuan presentasi, dan untuk menyelesaikan permasalahan yang dihadapi siswa, maka siswa pondok harus dibekali dengan kemampuan public speaking atau presentasi.Oleh karena itu, tim pengabdian dari program studi Bahasa Inggris Politeknik Negeri Jember mengadakan program pelatihan presentasi dalam Bahasa Inggris untuk memberi pengalaman real kepada siswi pondok dalam public speaking. Pelatihan ini melibatkan siswi Pondok Muslimah Syamila sebagai mitra. Penggunaan Bahasa Inggris bertujuan untuk meningkatkan kemampuan public speaking, sedangkan kemampuan metode menyajikan bertujuan untuk keahlian menyajikan acara dan menumbuhkan percaya diri siswa untuk presentasi di depan banyak orang. Pelatihan dilaksanakan dengan metode action research dan dengan menerapkan empat langkah yaitu rencana, pelaksanakan, pengamatan, dan refleksi selama enam bulan. Diharapkan dengan adanya pelatihan ini maka tujuan pembelajaran speaking skill dapat dicapai untuk meningkatkan kemampuan presentasi siswa di suatu acara tau dunia kerja. Kata Kunci: pelatihan, bahasa inggris, public speaking, presentasi.
Student’s Public Speaking Ability Through Presentation Task Yuslaili Ningsih; Nanik Mariyati; Nila Susanti
Journal of English in Academic and Professional Communication Vol 9 No 2 (2023): July
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jeapco.v9i2.3937

Abstract

This study attempts to describe the ability of speaking skill as oral communication in public by giving the task of individual presentation performance. This study addresses to the result of speaking course as a part of Intermediate English subject. It was conducted to Renewable Energy Engineering students in the academic year of 2022-2023 as well as their main objective of English Study. The researcher is interested to have the data of public speaking achievement because the importance of public speaking skill regarding inability of students to speak in public or perform oral presentation. When all oral presentations are marked as evidence that students' speaking abilities could meet the needs of the industry, this has become more difficult. Unfortunately, graduates nowadays do not possess the degree of oral presenting abilities that are fulfil the demand of stake holder. In this research, the research study is designed as descriptive quantitative research to have the data of students public speaking ability and describe their performance. The researcher used random sampling and Task based Test instrument to have the data of student public speaking ability and also observation to have the data of student public speaking performance. The research finding would be included of the student performance and the task result by speaking rubric which is included the speaking skill components. The results of research showed that by giving presentation task, it has good level for students’ public speaking ability and the result of presentation task builds the Renewable Energy Engineering student’s confidence to perform public speaking.
Peningkatan Kemampuan Digital dengan Pelatihan Luring Menggunakan Media Pembelajaran Online Vigo Dewangga; Enik Rukiati; Nodistya Septian Indrastana; Renata Kenanga Rinda; Yuslaili Ningsih
TAAWUN Vol. 2 No. 01 (2022): TA'AWUN FEBRUARY 2022
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v2i01.241

Abstract

Corona virus pandemic have shocked all over the world. All human being activities have collapsed because of the covid 19 outbreak. Schools closed, workplaces shut down, and places of worship are closed. The process of teaching and learning should go on eventhough some schools close down. The ministry of education determine to close schools and also ask students study at their home in order to stop corona virus transmission. They are in collaboration with TVRI to convey educational content during certain time. Furthermore, many schools apply for students study at home. They try to link the teachers and the students through online learning platforms. Under these inconvenience conditions, the parents and students have had to rapidly adjust in this situation and condition to make sure that the online learning runs well. The obstacles for parents and students learning from home are they don’t understand how to use various features on the zoom cloud meeting and google classroom. Furthermore, most of parents feel that they are not able to assist their children in online learning from home during corona virus pandemic. This community service focuses on the online learning platform, namely Zoom cloud meeting and Google classroom. The aim of this community service is to develop parents and students’ competence at online learning platform. The community service was conducted in Tegal Besar Estate. The result revealed that parents and students are able to use the zoom cloud meeting and google classroom’s features as an online learning platform during covid-19 outbreak.
Pelatihan Peningkatan Kemampuan Public Speaking melalui Pelatihan Master of Ceremony Bagi Himpunan Mahasiswa Jurusan - Jurusan Bahasa, Komunikasi dan Pariwisata (HMJ-BKP) Enik Rukiati; Nodistya Septian Indrastana; Vigo Dewangga; Renata Kenanga Rinda; Yuslaili Ningsih
TAAWUN Vol. 4 No. 01 (2024): TA'AWUN FEBRUARY 2024
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v4i01.609

Abstract

Public speaking is the skill of speaking in public using certain systems and rules, which are very important for every student. The service team created training aimed at improving public speaking skills among students majoring in language communication and tourism. The main focus of this training is the development of Master of Ceremony (MC) skills, which are considered a crucial aspect of communicating publicly. This activity aims to provide students with the skills needed to lead events, speak in public, and manage communications effectively. The training method involves a combination of theory and practical sessions by providing material in the field of public speaking and the Master of Ceremony and directing students to practice directly. The training participants consist of members of the Language, Communication, and Tourism Department Student Association who have an interest in honing their public speaking skills. During the training, they are taught presentation techniques, time management, good command of the language, and verbal communication. The evaluation results showed a significant increase in the participants' public speaking skills after attending the training. The participants not only experienced an increase in their confidence when speaking in public but were also able to handle situations that required language fluency and the ability to lead events.
Pelatihan English For Specific Purpose Bagi Siswa SMK Negeri 1 Jember Vigo Dewangga; Enik Rukiati; Nodistya Septian Indrastana; Renata Kenanga Rinda; Yuslaili Ningsih
TAAWUN Vol. 4 No. 02 (2024): TA'AWUN AUGUST 2024
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v4i02.756

Abstract

This community service focuses on ESP related to Visual Communication Design. The community service team will provide specialized English instruction related to Visual Communication Design, aligning with the subjects studied by students at SMK Negeri 1 Jember. This community service aims to impart knowledge to SMKN 1 Jember students regarding ESP in Visual Communication Design and to provide training so that they can effectively apply visual language through images, wordplay, and informative and communicative message processing. The method used, such as preliminary studies, preparation and implementation in training, as well as internal and external evaluation This community service involves students from SMKN 1 Jember, specifically those in the 10th grade of the Visual Communication Design department. The results of the community service demonstrate that 33 students (91.6%) of SMKN 1 Jember are proficient in developing and effectively applying visual language for informative and communicative purposes. While 3 students (8.3%) still have not mastered it.