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All Journal Jurnal Praktik Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen dan Kewirausahaan (JMDK) Kinerja: Jurnal Ekonomi dan Manajemen Jurnal Manajemen Universitas Bung Hatta BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Kajian Manajemen dan Wirausaha Operations Management and Information System Studies Marketing Management Studies Jurnal Aplikasi IPTEK Indonesia

Astra Prima Budiarti

Universitas Negeri Padang

Author-ID : 3522351

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 18 Documents Claim Missing Document

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Consumer brand engagement and the continuance intention of online shopping users Nazif Hardi; Astra Prima Budiarti
Operations Management and Information System Studies Vol. 3 No. 1 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i1.101

This study aims to analyze "The Effect of Consumer Brand Engagement on the Continuance Intention of Shopee Application Users". The population for this study only consisted of Shopee Application users, and the sample for this study was Shopee users in West Sumatra who used the Shopee Application at least once for online shopping. In this study, the number of samples is 200 respondents. Data collection was carried out through an online survey (google form) and managed using SmartPLS 4.0 software. The results of this study show that (1) cognitive processing has a positive and significant effect on the continuance intention of Shopee application users in West Sumatra. (2) affection has a positive and significant effect on the continuance intention of Shopee application users in West Sumatra. (3) activation has a positive and significant effect on the continuance intention of Shopee application users in West Sumatra. (4) cognitive processing has a positive and significant effect on the activation of Shopee application users in West Sumatra. (5) affection has a positive and significant effect on the activation of Shopee application users in West Sumatra. (6) cognitive processing has a positive and significant effect on continuance intention through activation as an intervening variable. (7) affection has a positive and significant effect on continuance intention through activation as an intervening variable.

How Do Ecommerce App Users Continue To Use The Platforms? Astra Prima Budiarti
Jurnal Manajemen Universitas Bung Hatta Vol. 18 No. 2 (2023): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v18i2.23232

This study investigates the effects of cognitive absorption and perceived usefulness on the users intention of online shopping platforms to continue using those platforms, both direct and indirect. Indirect influence is mediated by trust. In this study, complicated structural models can be tested using structural equation modeling (SEM) analysis. According to this study, cognitive absorbtion, perceived usefulness, and trust all influence continuation intention. The study's target audience is made up of users of e-commerce platforms. The accidental sampling technique was used to randomly sample 253 respondents in total. However, the indirect relationship between cognitive absorption and continuance intention is not considerably impacted by trust. This is impacted by individuals' tendencies to disregard trust when they are highly engaged with the sites they utilize.

The influence of performance expectancy, effort expectancy, and social influence on behavioral intention to use ShopeePay Ustiza Risman; Astra Prima Budiarti
Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i2.110

The purpose of this study is to analyze the dimensions of Performance Expectancy, Effort Expectancy and Social Influence on Behavioral Intention to Use mediated by Trust on the ShopeePay e-wallet in Padang City. The population used in this study are all consumers who have used ShopeePay in Padang City. There were 200 responders in the study's samples. Online questionnaires were used to collect data, and sophisticated PLS (Partial Least Square) software was used to process the data. The analysis of the data revealed the following: (1) Performance expectancy has a favorable and considerable impact on consumers' trust in ShopeePay. (2) The trust of ShopeePay consumers is positively and significantly impacted by effort expectation. (3) Social Influence has a favorable and considerable impact on consumers' trust in ShopeePay. (4) The behavioral intention to use ShopeePay is positively and significantly impacted by trust. (5) Performance expectancy, which is mediated by trust, has a favorable and significant impact on behavioral intention to use ShopeePay. (6) The behavioral intention to use ShopeePay is positively and significantly influenced by effort expectancy, which is mediated by trust. (7) The behavioral intention to use ShopeePay is significantly and favorably influenced by social influence, which is mediated by trust.

Perceived usefulness and confirmation on continuance intention of Shopee application users Laura Yuliantika; Astra Prima Budiarti
Operations Management and Information System Studies Vol. 3 No. 3 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i3.131

E-commerce is becoming increasingly common in a variety of industrialized and developing nations, including Indonesia. After the acceptance phase has been successful, it is important to learn more about the user's intention to continue utilizing e-commerce alternatives. The goal of this study is to examine the influences of perceived usefulness and confirmation on users of the Shopee application's intention to continue using it in Padang City. All Padang City Shopee application users made up the study's sample. There are 200 respondents in the research sample. An online questionnaire was used to collect data, and state-of-the-art PLS (Partial Least Square) software was used to process the data. The results of the data analysis reveal the following: (1) Perceived Usefulness has a significant effect on the satisfaction of Shopee application users. (2) Confirmation has a significant effect on the satisfaction of Shopee application users. (3) Satisfaction has a significant effect on the continuance intention of Shopee application users. (4) Perceived Usefulness has a significant effect on the continuance intention of Shopee application users mediated by satisfaction. (5) Confirmation has a big impact on users of the Shopee application's intention to continue using it, via satisfaction.

Pengelolaan Keuangan Dan Digital Marketing: Strategi Meningkatkan Perekonomian Nagari Bayua Kecamatan Tanjung Raya Kabupaten Agam Helga Nuri Honesty; Astra Prima Budiarti; Jefriyanto Jefriyanto; Fiola Finomia Honesty; Mayar Afriyenti; Hari Setia Putra
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v5i2.8827

Volume penjualan UMKM Nagari Bayua masih terbilang sangat kecil. Pelaku UMKM belum bisa menyatakan kos dan laba yang mereka peroleh. Mereka hanya menghitung jumlah penjualan dan pengeluaran. Belum ada pemisahan antara aset usaha dengan aset pribadi. Disisi lain, kurangnya volume penjualan dan laba UMKM Nagari Bayua disebabkan oleh kurangnya promosi (marketing). Oleh karena itu, UMKM membutuhkan pemahaman pengelolaan keuangan yang baik dan workshop pemanfaatan teknologi informasi dalam bentuk digital marketing. Metode yang digunakan dalam PKM ini adalah memberikan pelatihan kepada UMKM Nagari Bayua dengan dua pendekatan: (1)metode ceramah dan diskusi, (2) metode demonstrasi. Pemberian pelatihan mengenai pengelolaan keuangan terkait akuntansi diberikan dengan tujuan pelaku UMKM dapat merencanakan target-target keuangan usaha kedepannya dan pelatihan digital marketing dengan tujuan pengembangan usaha berbasis teknologi pada UMKM. Hasil dari kegiatan ini menunjukkan bahwa pelatihan yang diikuti oleh peserta telah memberikan peningkatan penambahan pemahaman bagi peserta pelatihan sebesar 83,75% dari yang sebelumnya hanya 47%.

The role of packaging to influence purchase intention of smes product in pasaman regency Yasri, Yasri; Budiarti, Astra Prima
Jurnal Aplikasi IPTEK Indonesia Vol 5, No 3 (2021)
Publisher : Universitas Negeri Padang

This study aims to analyze the effect of the benefits of product packaging on the interest in purchasing MSME products in Pasaman Regency. The population of this research are consumers of MSME products in three villages in Pasaman Regency. A total of 255 samples were selected by purposive sampling technique. This study uses the Structural Equation Model (SEM) technique using SmartPLS 3 as a data analysis tool. The results showed that the benefits of packaging (Hedonic benefit of packaging and Utilitarian benefit of packaging influenced consumer buying interest in MSME food products in Pasaman Regency.

Faktor-faktor yang mempengaruhi minat konsumen untuk membeli produk olahan ikan air tawar hasil produksi UMKM di Kabupaten Pasaman Yasri, Yasri; Budiarti, Astra Prima
Jurnal Aplikasi IPTEK Indonesia Vol 5, No 3 (2021)
Publisher : Universitas Negeri Padang

Dalam rangka meningkatkan nilai tambah ikan air tawar, yang menjadi salah satu komoditi besar di Kecamatan Rao dan Rao Selatan, Kabupaten Pasaman, perlu dilakukan hilirisasi produk. Sehingga diciptakan sebuah inovasi produk yang meningkatkan nilai ikan tersebut. Nilai tambah perlu ditingkatkan untuk menambah nilai jual dari sebuah produk. Sehingga pendapatan masyarakan menjadi meningkat. Berdasarkan analisis dilapangan terdapat beberapa faktor yang mempengaruhi minat konsumen membeli produk olahan ikan yang diproduksi oleh UMKM di Kecamatan Rao dan Rao Selatan, diantaranya faktor kepercayaan dan kualitas yang dirasakan (perceived quality). Analisis dilakukan dengan metode kuantitatif melalui penyebaran kuesioner kepada orang-orang yang mencoba produk hasil olahan ikan hasil produksi UMKM di Kecamatan Rao dan Rao Selatan, Kabupaten Pasaman.

FAKTOR-FAKTOR YANG MEMPENGARUHI ONLINE IMPULS BUYING Fasyni, Awisal; Budiarti, Astra Prima; Lasmini, Rizki Sri
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 10, No 2 (2021): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

ABSTRACTThis study aims to analyze the factors that influence online impulse buying. The population in this study are people who have shopped impulsively at various e-stores in Indonesia such as Shopee, Lazada, Bukalapak and Tokopedia. The research sample size is 325 respondents. Data was collected by distributing questionnaires through social media and analyzed using Partial Least Square (PLS) with SmartPLS software. The results show that flow state, product affect and social interaction have a positive influence on online impulse buying so that the pleasure felt by consumers when browsing e-stores, positive (emotional) responses to products and social interactions can encourage the online impulse buying. Meanwhile, product risk has no effect on impulse buying, so product risk will not be related to the occurrence of online impulse buying. Online businessmen can encourage impulse buying by presenting attractive e-stores and providing communication space for fellow consumers through various media to be able to share information about products and shopping experiences. ABSTRAKPenelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi online impuls buying. Populasi dalam penelitian ini adalah orang-orang yang pernah berbelanja secara impulsif pada berbagai e-store di Indonesia seperti Shopee, Lazada, Bukalapak dan Tokopedia. Ukuran sampel penelitian adalah 325 responden. Data dikumpulkan dengan menyebarkan kuesioner melalui media sosial dan dianalisis menggunakan Partial Least Square (PLS) dengan software SmartPLS. Hasil penelitian menunjukkan keadaan mengalir, persepsi produk dan interaksi sosial mempunyai pengaruh positif terhadap pembelian online secara impulsif sehingga kesenangan yang dirasakan konsumen ketika menelusuri e-store, respon (emosi) positif terhadap produk dan interaksi sosial yang dilakukan konsumen dapat mendorong munculnya pembelian impulsif online. Sementara resiko produk tidak mempunyai pengaruh terhadap pembelian impulsif sehingga besar kecilnya resiko produk tidak akan berhubungan dengan terjadinya online impuls buying. Pelaku bisnis online dapat mendorong terjadinya pembelian impulsif dengan menghadirkan e-store yang menarik dan menyediakan ruang komunikasi antarkonsumen melalui berbagai media untuk dapat saling berbagi informasi mengenai produk dan pengalaman berbelanja.JEL : M31

Co-Authors Andika Putra Zarfandi Anni Faridah Awisal Fasyni Desi Novita Erni Masdupi Fiola Finomia Honesty Helga Nuri Honesty Jefriyanto Jefriyanto Lasmini, Rizki Sri Lasmini, Rizki Sri Laura Yuliantika Mayar Afriyenti Nazif Hardi Rizki Sri Lamini Shelina Virgarani Ustiza Risman Wirnelis Syarif Yasri Yasri Yasri, Yasri Yasril Yunus Yolandafitri Zulvia

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