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Astra Prima Budiarti
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Operations Management and Information System Studies

 1 
Perceived security, trust, privacy, and continuance intention of e-commerce customer Desi Novita; Astra Prima Budiarti
Operations Management and Information System Studies Vol. 2 No. 1 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i1.55

Abstract

This study aims to analyze (1) the effect of perceived security on the continuance intention of Shopee application users, (2) the effect of trust on the continuance intention of Shopee application users, (3) the influence of privacy on the continuance intention of Shopee application users, (4) the effect of satisfaction on the continuance intention of Shopee application users, (5) the effect of perceived security on the continuance intention of Shopee application users through satisfaction, (6) the effect of trust on the continuance intention of Shopee application users through satisfaction, (7) the influence of privacy on the continuance intention of Shopee application users through satisfaction. The sample in this study is Shopee users who have used Shopee more than once. The number of samples in this study was 300 respondents. Data was collected through the distribution of online questionnaires and data processing was carried out through PLS software. The results of this study indicate that continuance intention is positively and significantly influenced by perceived security, trust, and privacy even after being mediated by satisfaction.
Consumer brand engagement and the continuance intention of online shopping users Nazif Hardi; Astra Prima Budiarti
Operations Management and Information System Studies Vol. 3 No. 1 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i1.101

Abstract

This study aims to analyze "The Effect of Consumer Brand Engagement on the Continuance Intention of Shopee Application Users". The population for this study only consisted of Shopee Application users, and the sample for this study was Shopee users in West Sumatra who used the Shopee Application at least once for online shopping. In this study, the number of samples is 200 respondents. Data collection was carried out through an online survey (google form) and managed using SmartPLS 4.0 software. The results of this study show that (1) cognitive processing has a positive and significant effect on the continuance intention of Shopee application users in West Sumatra. (2) affection has a positive and significant effect on the continuance intention of Shopee application users in West Sumatra. (3) activation has a positive and significant effect on the continuance intention of Shopee application users in West Sumatra. (4) cognitive processing has a positive and significant effect on the activation of Shopee application users in West Sumatra. (5) affection has a positive and significant effect on the activation of Shopee application users in West Sumatra. (6) cognitive processing has a positive and significant effect on continuance intention through activation as an intervening variable. (7) affection has a positive and significant effect on continuance intention through activation as an intervening variable.
The influence of performance expectancy, effort expectancy, and social influence on behavioral intention to use ShopeePay Ustiza Risman; Astra Prima Budiarti
Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i2.110

Abstract

The purpose of this study is to analyze the dimensions of Performance Expectancy, Effort Expectancy and Social Influence on Behavioral Intention to Use mediated by Trust on the ShopeePay e-wallet in Padang City. The population used in this study are all consumers who have used ShopeePay in Padang City. There were 200 responders in the study's samples. Online questionnaires were used to collect data, and sophisticated PLS (Partial Least Square) software was used to process the data. The analysis of the data revealed the following: (1) Performance expectancy has a favorable and considerable impact on consumers' trust in ShopeePay. (2) The trust of ShopeePay consumers is positively and significantly impacted by effort expectation. (3) Social Influence has a favorable and considerable impact on consumers' trust in ShopeePay. (4) The behavioral intention to use ShopeePay is positively and significantly impacted by trust. (5) Performance expectancy, which is mediated by trust, has a favorable and significant impact on behavioral intention to use ShopeePay. (6) The behavioral intention to use ShopeePay is positively and significantly influenced by effort expectancy, which is mediated by trust. (7) The behavioral intention to use ShopeePay is significantly and favorably influenced by social influence, which is mediated by trust.
Perceived usefulness and confirmation on continuance intention of Shopee application users Laura Yuliantika; Astra Prima Budiarti
Operations Management and Information System Studies Vol. 3 No. 3 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i3.131

Abstract

E-commerce is becoming increasingly common in a variety of industrialized and developing nations, including Indonesia. After the acceptance phase has been successful, it is important to learn more about the user's intention to continue utilizing e-commerce alternatives. The goal of this study is to examine the influences of perceived usefulness and confirmation on users of the Shopee application's intention to continue using it in Padang City. All Padang City Shopee application users made up the study's sample. There are 200 respondents in the research sample. An online questionnaire was used to collect data, and state-of-the-art PLS (Partial Least Square) software was used to process the data. The results of the data analysis reveal the following: (1) Perceived Usefulness has a significant effect on the satisfaction of Shopee application users. (2) Confirmation has a significant effect on the satisfaction of Shopee application users. (3) Satisfaction has a significant effect on the continuance intention of Shopee application users. (4) Perceived Usefulness has a significant effect on the continuance intention of Shopee application users mediated by satisfaction. (5) Confirmation has a big impact on users of the Shopee application's intention to continue using it, via satisfaction.
Co-Authors Andika Putra Zarfandi Anni Faridah Awisal Fasyni Desi Novita Erni Masdupi Fiola Finomia Honesty Helga Nuri Honesty Jefriyanto Jefriyanto Lasmini, Rizki Sri Lasmini, Rizki Sri Laura Yuliantika Mayar Afriyenti Nazif Hardi Rizki Sri Lamini Shelina Virgarani Ustiza Risman Wirnelis Syarif Yasri Yasri Yasri, Yasri Yasril Yunus Yolandafitri Zulvia