Garuda - Garba Rujukan Digital

TANTANGAN MEDIA KONVERGENSI DAN DIGITALISASI Dinar Ayu Chandra Agustin
Al-Maquro' : Jurnal Komunikasi dan Penyiaran Islam Vol 2 No 1 (2021): Al-Maquro'
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah IAI Uluwiyah Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.828 KB)

Media convergence is the integration of various media functions into one increasingly sophisticated media. While digitization is the process of transferring (converting) print, audio, and video forms into digital form. The purpose of digitization is for efficiency and optimization of many things, one of which is to increase the resolution, sound, image to be more stable. Convergence and digitalization cannot be separated, there will never be a complete and correct media convergence without media digitization. On the other hand, digitization is a logical consequence of the growth of media convergence. Convergence and digitalization are implications of increasingly sophisticated and modern technological developments. In order for convergence and digitalization to work well, they must face several challenges, namely, adequate infrastructure, availability of capital, readiness and human resources, and regulations governing both.

Pengaruh Terpaan Iklan dan Kesadaran Merek Terhadap Keputusan Membeli Tiket Pesawat di Aplikasi TIKET.COM Andrew Kesuma; Sugeng Wahjudi; Dinar Ayu Chandra Agustin
PRoMEDIA Vol 7, No 2 (2021): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v7i2.5499

AbstractThis study aims to analyze and explain: (1) the effect of advertising exposure on the decision to buy airline tickets on the Tiket.com application; (2) the Effect of Brand Awareness on the Decision to Buy Airline Tickets on the Tiket.com Application; (3) the influence of simultaneous advertising exposure and brand awareness on the decision to buy airline tickets on the Tiket.com application. This study uses a quantitative approach. The data collection used in this research is a survey method. The distribution of the questionnaire was carried out using Google Forms. The sample used is 100 respondents who are users of the tiket.com application set using the slovin formula. Data analysis using SPSS 25 program. The results and conclusions of this study show: (1) Based on the results of multiple correlation testing, simultaneously between the variables of Advertising Exposure and Brand Awareness on Buying Decisions there is a close and strong relationship; (2) Based on the results of the regression test that has been done by the researcher, there is a positive effect. If Advertising Exposure increases, the decision to buy Airplane Tickets on the Tiket.com Application will also increase, as well as the increase in Brand Awareness will also increase the decision to Buy Airplane Tickets on the Tiket.com application; (3) Based on the T test conducted by the researcher. Advertising Exposure has a positive influence on the Decision to Buy Airplane Tickets on the Tiket.com Application, so Ha is accepted, Ho is rejected and Brand Awareness has a positive influence on the Decision to Buy Airplane Tickets on the Tiket.com Application, so Ha is accepted, Ho is rejected; (4) Based on the results of the F test that has been carried out by the researcher. Simultaneously shows that Advertising Exposure and Brand Awareness have a positive and significant influence on the Decision to Buy Airplane Tickets on the Tiket.com ApplicationKeywords: Format, Writing, AbstractionAbstraksiPenelitian ini bertujuan untuk menganalisis dan menjelaskan: (1) Pengaruh Terpaan Iklan Terhadap Keputusan Membeli Tiket Pesawat di Aplikasi Tiket.com; (2) Pengaruh Kesadaran Merek Terhadap Keputusan Membeli Tiket Pesawat di Aplikasi Tiket.com; (3) Pengaruh Terpaan Iklan dan Kesadaran Merek secara simultan Terhadap Keputusan Membeli Tiket Pesawat di Aplikasi Tiket.com. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data yang digunakan dalam penelitian ini adalah metode survei. Penyebaran kuesioner dilakukan dengan menggunakan google forms. Sampel yang digunakan berjumlah 100 responden merupakan pengguna aplikasi tiket.com ditetapkan menggunakan rumus slovin. Analisis data menggunakan program SPSS 25. Hasil dan kesimpulan dari penelitian ini menunjukan: (1) Berdasarkan hasil dari pengujian korelasi berganda, secara simultan antara variabel Terpaan Iklan dan Kesadaran Merek terhadap Keputusan Membeli terdapat hubungan yang erat dan kuat; (2) Berdasarkan hasil uji regresi yang sudah dilakukan oleh peneliti terdapat pengaruh positif. Jika Terpaan Iklan naik maka keputusan membeli Tiket Pesawat di Aplikasi Tiket.com akan naik pula, demikian juga dengan kenaikan Kesadaran Merek juga akan meningkatkan keputusan Membeli Tiket Pesawat di aplikasi Tiket.com; (3) Berdasarkan uji T yang dilakukan oleh peneliti. Terpaan Iklan memiliki pengaruh positif terhadap Keputusan Membeli Tiket Pesawat di Aplikasi Tiket.com, sehingga Ha diterima, Ho ditolak dan Kesadaran Merek memiliki pengaruh positif terhadap Keputusan Membeli Tiket Pesawat di Aplikasi Tiket.com, sehingga Ha diterima, Ho ditolak; (4) Berdasarkan hasil uji F yang telah dilakukan oleh peneliti. Secara simultan menunjukkan bahwa Terpaan Iklan dan Kesadaran Merek memiliki pengaruh positif dan signifikan terhadap Keputusan Membeli Tiket Pesawat di Aplikasi Tiket.comKata Kunci: Terpaan Iklan, Kesadaran Merek, Keputusan Membeli

Analisis Resepsi Program Acara Dakwah di Televisi Dinar Ayu Chandra Agustin
PRoMEDIA Vol 6, No 2 (2020): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v6i2.4364

AbstractThis research heads for knowing the perceiving and meaning of Nahdlatul Ulama associated members about Kiswah Interaktif TV9 Nusantara by using reception analysi. The method used in this research is descriptive qualitative method with a cultural approach. The theory used is Stuart Hall's decoding theory. The results showed that the interactive kiswah program was understood more as an interactive religious discussion and more interpreted as a pastime filler. From the perspective of Stuart Hall's theory the reception of Nahdlatul Ulama residents was categorized into 3 positions. The position of negotiation ranks first, Nahdlatul Ulama residents have another alternative in consuming religious products on television. The position of dominant hegemony ranks second, which makes interactive kiswah as the only religious program consumed. The position of opposition in the third place, Nahdlatul Ulama residents have the power to reject what is presented by the interactive kiswah program.Keywords: Reception Analysis, Nahdlatul Ulama Associated Members,Kiswah InteraktifAbstraksiPenelitian ini bertujuan untuk mengetahui pemahaman dan pemaknaan warga Nahdlatul Ulama tentang program kiswah interaktif TV9 Nusantara dengan menggunakan analisis resepsi. Metode yang digunakan dalam penelitian yakni metode kualitatif deskriptif dengan pendekatan kultural. Teori yang digunakan yakni teori decoding milik Stuart Hall. Hasil penelitian menunjukkan bahwa program kiswah interaktif lebih banyak dipahami sebagai diskusi interaktif keagamaan dan lebih banyak dimaknai sebagai pengisi waktu luang. Dari perspektif teori Stuart Hall resepsi warga Nahdlatul Ulama terkategori menjadi 3 posisi. Posisi negoisasi menempati urutan pertama, warga Nahdlatul Ulama memiliki alternatif lain dalam mengonsumsi produk keagamaan di televisi. Posisi hegemoni dominan menempati urutan kedua, yakni menjadikan kiswah interaktif sebagai satu-satunya program keagamaan yang dikonsumsi. Posisi oposisi di urutan ketiga, warga Nahdlatul Ulama memiliki kekuatan untuk menolak apa yang dihadirkan program kiswah interaktif.Kata Kunci: Analisis Resepsi, Warga Nahdlatul Ulama, Kiswah Interaktif

Nomophobia: Dampak Perkembangan Teknologi di Era Modern Dinar Ayu Chandra Agustin; Khilda Luqyana Arifin
Al-Maquro\': Jurnal Komunikasi dan Penyiaran Islam Vol 3 No 1 (2022): Al-Maquro' Jurnal Komunikasi Dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah IAI Uluwiyah Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

In modern times, the use of smartphones is not limited by circles, ranging from children, teenagers, to parents, using them both to communicate, get information and build social networks. Social networking itself is increasingly popular among modern society. Social network addiction is a person's compulsive behavior towards the use of internet-based social networks, which can be connected from individual to individual and even in groups without meeting face to face. Social networks are also at the root of many people's addiction to smartphones. Nomophobia is an abnormal feeling of anxiety caused by being away from a smartphone. Nomophobia is the result of the times, the sophistication of technology and the information it contains encourages someone to create many new things, including smartphones with many functions. Advances in science and technology bring many advantages to our lives, so use them wisely. It is hoped that guidance and counseling services to overcome nomophobia can be developed effectively and efficiently. Modern society is in dire need of guidance and counseling services to reduce the level of addiction to smartphone.

Strategi Copywriting dalam Meningkatkan Kerjasama Pada Telkom Indonesia Abram Henry Julius; Dinar Ayu Chandra Agustin
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2565

Copywriting has a close relationship in a branding, copywriting is a bridge to targeted consumers. Copywriting has become a trend that can be found anywhere from start-up companies to companies that are already developing, which one of which is Telkom Indonesia. Telkom Indonesia uses copywriting as one of the strategies to improve the company's performance in running the launched program. These new programs include the FCC (Fisheries Cyber Center) program. This research aims to see the copywriting strategy in increasing cooperation with Telkom Indonesia. This research used descriptive qualitative method. The method of data collection is through observation, interviews and documentation, while data analysis uses reduction, data presentation and drawing conclusions. The results of the analysis show that Telkom Indonesia's copywriting strategy uses effective communication and applies AIDA theory. So that with the copywriting strategy, Telkom Indonesia can increase cooperation and run the program.

Penguatan Kapasitas Pemuda di Masa Pandemic Covid-19 Secara Berkelanjutan di Wilayah Jakarta Utara Samsul Ode; Hendra Wijayanto; Made Fitri Maya Padmi; Dinar Ayu Chandra Agustin
BERDIKARI Vol 5, No 1 (2022): Jurnal Berdikari
Publisher : Universitas 17 Agustus 1945 Jakarta

Sasaran akhir dari setiap pembangunan bermuara pada peningkatan kapasitas dari kaum pemuda di wilayah Jakarta Utara. Pemuda merupakan subyek dan sekaligus obyek pembangunan, mencakup seluruh siklus kehidupan manusia, sejak kandungan hingga akhir hayat. Oleh kerena itu pembangunan kualitas manusia harus menjadi perhatian penting. Berdasarkan siklus tersebut di atas, maka perlu adanya suatu upaya untuk memberikan solusi alternatif yang mampu meningkatkan penguatan kapasitas pemuda di masa pandemi covid -19 yang dihadapkan terbatasnya ruang gerak pemuda untuk menyalurkan ekspresi dan kemampuannya. Selain itu juga, diperlukan kegiatan kegiatan yang bersifat inovatif dan kreatif yang dapat dilakukan oleh kaum pemuda untuk menambah semangat dan keterampilan mereka menjalani kehidupan di masyarakat. Kegiatan pengabdian kepada masyarakat ini dilakukan dalam 3 bentuk kegiatan yaitu transfer pengetahuan dan teknologi melalui pelatihan penguatan kapasitas kepemimpinan pemuda secara daring, Temu Pemuda dan distrubusi barang berupa alat dan media proteksi virus covid 19 dengan mitra lembaga Karang Taruna Tingkat Provinsi DKI Jakarta. Seluruh rangkaian kegiatan ini diharapkan mampu menjadi sarana dan ruang bagi kaum pemuda untuk terus mengasah kemampuan, kesadaran, inisiatuf dan keterampilannya secara berkelanjutan di masa pandemi covid -19.

PENANGGULANGAN SANITASI DAN PENYULUHAN UNTUK MENINGKATKAN KESEHATAN MASYARAKAT DESA BENJOT PASCA GEMPA CIANJUR diana laila ramatillah; Dinar Ayu chandra Agustin; Sri Endah Susilowati; Rangki Astiani; Ahmad Rofii; Stefanus Lukas
BERDIKARI Vol 6, No 1 (2023): Jurnal Berdikari
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/berdikari.v6i1.6587

Indonesia merupakan wilayah rawan bencana alam salah satunya adalah gempa bumi. Bencana alam gempa bumi yang terjadi di Cianjur berdampak pada kualitas hidup masyarakat, baik secara fisik, social dan kesehatan. Permasalahan kesehatan akibat bencana adalah meningkatnya potensi kejadian penyakit menular maupun penyakit tidak menular. Akibat banyak bangunan yang roboh menyebabkan sanitasi menjadi butuk dan rawan penyakit. Untuk kegiatan pengabdian kepada masyarakat perlu dilakukan di desa Benjot, Kecamatan Cugenang, Jawa Barat untuk meningkatkan kualitas kesehatan warga korban pasca gempa. Kegiatan pengabdian masyarakat ini terbagi menjadi dua tahap atau metod yakni pemberian inventaris yang dibutuhkan masyarakat terdampak dan sosialisasi mengenai pentingnya sanitasi, kesehatan dan penyakit menular. Dari kegiatan pengabdian masyarakt ini adalah dihasilkan teknologi sanitasi yang baik untuk masyarakat desa Cianjur yang terdampak gempa. Selain itu pelaksanaan penyuluhan tentang diare dan hubungan nya dengan sanitasi yang baik serta konseling penyakit terhdap warga desa Benjot korban gempa disambut dengan positif oleh warga sehingga memberikan pengetahuan kepada warga untuk mencegah penyakit yang mungkin terjadi akibat kurang baiknya sanitasi. Kegiatan penanggulangan sanitasi kepada masyarakat dan penyuluhan penyakit kepada warga korban gempa cianjur telah terlaksana sehingga dapat membantu warga dalam meningkatkan kualitas kesehatan.

TEKNOLOGI PENYEDIAAN AIR BERSIH UNTUK WARGA TERDAMPAK GEMPA DI CUGENANG CIANJUR Didit Sumardiyanto; Ricky Harianja; M.Fajri Hidayat; Sri Endah Susilowati; Herlina Muzanah Zain; Dinar Ayu Chandra Agustin
BERDIKARI Vol 6, No 1 (2023): Jurnal Berdikari
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/berdikari.v6i1.6595

Geographical, demographic, sociological, meteorological and climatological dynamics in Indonesia not only make Indonesia rich in natural resources, but also make Indonesia prone to disasters (natural, non-natural and social). One of the geological disasters is an earthquake. This November an earthquake measuring 5.6 magnitude rocked Cianjur Regency. One of the very beautiful villages is Cibulakan Village. As a result of the earthquake, Cibulakan Village experienced physical damage, such as damage to residences and supporting facilities in the village. Apart from that, the loss of material, the earthquake also caused people to lack the availability of clean water. Through community service in providing clean water for residents, the Gemba in Cugenang Cianjur aims to provide clean water as well as overcome diseases caused by consumption of water that is not suitable for drinking. Fulfilling the need for clean water is also a form of continuing and maintaining people's lives. Clean water supply equipment in the form of an RO (reverse osmosis) machine can help the community in their daily life, in a sustainable manner and assist community activities both now and in the future.

Nomophobia: Dampak Perkembangan Teknologi Di Era Modern Dinar Ayu Chandra Agustin; Khilda Luqyana Arifin
Al-Maquro\': Jurnal Komunikasi dan Penyiaran Islam Vol 3 No 1 (2022): Al-Maquro\': Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah IAI Uluwiyah Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1158.89 KB)

In modern times, the use of smartphones is not limited by circles, ranging from children, teenagers, to parents, using them both to communicate, get information and build social networks. Social networking itself is increasingly popular among modern society. Social network addiction is a person's compulsive behavior towards the use of internet-based social networks, which can be connected from individual to individual and even in groups without meeting face to face. Social networks are also at the root of many people's addiction to smartphones. Nomophobia is an abnormal feeling of anxiety caused by being away from a smartphone. Nomophobia is the result of the times, the sophistication of technology and the information it contains encourages someone to create many new things, including smartphones with many functions. Advances in science and technology bring many advantages to our lives, so use them wisely. It is hoped that guidance and counseling services to overcome nomophobia can be developed effectively and efficiently. Modern society is in dire need of guidance and counseling services to reduce the level of addiction to cell phones.

INTRODUCTION TO CULTURAL LITERACY AND CONFLICT PREVENTION IN INDONESIA: PENGENALAN LITERASI BUDAYA DAN PENCEGAHAN KONFLIK DI INDONESIA Vidya Kusumawardani; Dinar Ayu Chandra Agustin; Riong Seulina; Danang Trijayanto; Sugeng Wahyudi
KHIDMATUNA: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2023): Juni
Publisher : STAI Al Fithrah Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36781/khidmatuna.v2i1.441

This Community Service activity with the theme of cultural literacy was carried out on July 26 2022 with the title Introduction to Cultural Literacy and Conflict Prevention in Indonesia which was held at SMAN 40 Jakarta. The data collection method for outreach activities was carried out using quantitative data using a questionnaire using the Likert Scale approach consisting of SS, S, KS, TS, and STS during the pre-test and piost test which consisted of 10 questions. From the results of the pre-test data above, it can be concluded that of the 33 students, each of them already understands the importance of cultural literacy to prevent conflicts that occur in Indonesia which include question 1 (72%), question 2 (45%), question 3 (54%) ), question 4 (57%), question 5 (48%), question 6 (60%), question 7 (54%), question 8 (54%), question 9 (60%), and question 10 (78% ). Meanwhile, from the post test data, it can be concluded that of the 33 students, each of them already understands the importance of cultural literacy to prevent conflicts that occur in Indonesia which include question 1 (75%), question 2 (45%), question 3 (69%), question 4 (51%), question 5 (51%), question 6 (57%), question 7 (63%), question 8 (63%), question 9 (75%), and question 10 (72%). With an increase in students' understanding related to cultural literacy, this is in accordance with the program launched by the Ministry of Education and Culture which is to provide understanding to students related to attitudes to be able to respect each other, appreciate pluralism that exists in Indonesian society which is very vulnerable to racial conflicts.

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