Audina Rizka Zahra
Universitas Islam Negeri Sumatera Utara, Fakultas Ekonomi dan Bisnis Islam, Asuransi Syariah, Jl. William Iskandar Ps. V, Medan Estate, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara 20371

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Analisis Perilaku Konsumen Asuransi di Medan Sumatera Utara Audina Rizka Zahra; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 1 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.363 KB) | DOI: 10.47467/visa.v1i1.759

Abstract

This research focuses on insurance consumer behavior, the factors that motivate insurance consumer behavior, insurance consumer behavior models, insurance consumer behavior models, insurance perceptions and insurance consumer decision-making processes. The method used in this study is a qualitative research method, namely a study that focuses on case knowledge through revealing accepted facts through interview and observation data. The results of the study obtained are to understand consumers, understand the consumption process, and improve one's personal ability to become an effective consumer. Understanding consumers and how they are consumed provides various uses, namely: helping managers to make decisions, providing researchers with a theoretical basis for researching consumers, helping legislatures and governments to legislate and make laws, and helping consumers to make better decisions. Then about consumers can help us to be able to master about the psychological, sociological, and economic factors that influence human behavior. Keywords: Behavior, Consumer, Insurance
Peningkatan Minat Dalam Penggunaan Kartu Kredit Syariah dengan Pendekatan Kepercayaan, Sikap dan Pendapatan di Kabupaten Labuhanbatu Utara Audina Rizka Zahra; Marwan Batubara; Purnama Ramadani Silalahi; Rendi Prayoga; Dea Putri Amanda
VISA: Journal of Vision and Ideas Vol 1 No 2 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1442.979 KB) | DOI: 10.47467/visa.v1i2.934

Abstract

In non-cash transactions, Islamic credit cards have become a way of life in modern economic culture. The use of Islamic credit cards has risen and fallen throughout time due to a variety of variables. Trust, attitudes, and income are some of these determinants. The goal of this research was to see how beliefs, attitudes, and income affected interest in using Islamic credit cards. The basic data for this study comes from interviews with 38 participants in North Labuhanbatu Regency who were chosen using a borring sample approach. Multiple linear regression was used to evaluate the data. Each trust, attitude, and income level had a favorable and substantial impact on interest in using a sharia credit card, according to the findings. This study benefits (a) academics by providing proof of concept, and (b) Islamic banks by providing data to assess the factors that impact interest in using a sharia credit card. Keywords: Trust, Attitudes, Income, Islamic Credit Cards