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All Journal Publik (Jurnal Ilmu Administrasi) English Language and Literature International Conference (ELLiC) Proceedings The Indonesian Journal of Social Studies Jurnal Riset Kesehatan Nasional Yumary: Jurnal Pengabdian kepada Masyarakat Meyarsa:Jurnal Ilmu Komunikasi dan Dakwah Journal of English Language and Education GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Journal Corner of Education, Linguistics, and Literature JRKN Jurnal Ilmu Sosial dan Humaniora SENTRI: Jurnal Riset Ilmiah VISA: Journal of Vision and Ideas Jurnal Cendekia Ilmiah
Permatasari, Ni Putu Intan
Universitas Pendidikan Nasional Denpasar
Religion Aerospace Engineering Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Komunikasi Persuasif Duta Hijab: Penguatan Eksistensi Ajang Putri Hijab Bali Baihaqi, Nabila; Permatasari, Ni Putu Intan
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 2 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i2.22866

Abstract

The existence of the Putri Hijab Bali pageant as a space for Muslim women’s empowerment is closely tied to the effectiveness of the persuasive communication carried out by the Hijab Ambassadors. In the multicultural society of Bali, the ability to convey messages appropriately becomes an essential factor in maintaining the pageant’s image and relevance. This study aims to analyze the persuasive communication strategies of the Hijab Ambassadors, the role of credibility in message delivery, and its impact on the social existence of the pageant. This research employs a descriptive qualitative approach through in-depth interviews, observations, and documentation. The findings indicate that the Hijab Ambassadors utilize a combination of central and peripheral persuasive routes by emphasizing message quality, visual branding, and digital interaction. Credibility, which includes expertise, trustworthiness, and behavioral consistency, proves to enhance audience acceptance of the messages delivered. The impact of persuasive communication is reflected in increased public awareness, strengthened positive imagery of Muslim women in Bali, and greater community participation in pageant activities. Thus, persuasive communication plays a significant role in maintaining the existence of the Putri Hijab Bali pageant through adaptive message strategies and effective use of digital media.
Explainer Video Creation as a Medium for Academic English Development Among Screenagers Wulandari, Cok Istri Agung Sri; Permatasari, Ni Putu Intan; Suantika, I Kadek Dony; Ningrum, Ida Ayu Fortuna
Journal of English Language and Education Vol 11, No 1 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i1.1850

Abstract

In the digital era, screenagers learners immersed in technology prefer interactive and visually engaging learning approaches. This study examines the use of explainer video creation as a medium for developing academic English skills, particularly writing, speaking, and critical thinking. Using a descriptive qualitative design, the study involved 78 second-semester university students enrolled in an Academic English course who completed an explainer video project. Data were collected through video content analysis and open-ended student perception surveys. The study aimed to: (1) investigate how explainer video creation supports academic English development and (2) explore students’ perceptions and challenges during the video creation process. The findings indicate improvement in academic vocabulary use, coherence, pronunciation, and learner engagement. Students reported increased motivation and confidence, as the task required planning, scripting, rehearsing, and revising language output. However, challenges related to technical issues, time management, and collaboration were also identified. Overall, the study highlights the pedagogical potential of student-generated explainer videos in Academic English instruction and suggests that clear rubrics, technical guidance, and structured timelines are essential for maximizing learning outcomes.
Etika Komunikasi Multikultural pada Pendidikan Inklusif di Sekolah Dasar Putri, Elvira Marissa; Permatasari, Ni Putu Intan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.14020

Abstract

Penyelenggaraan pendidikan inklusif di lingkungan multikultural menuntut adanya etika komunikasi yang kuat dari tenaga kependidikan. Penelitian ini bertujuan untuk menganalisis dan memahami praktik etika komunikasi multikultural yang dilakukan oleh tenaga kependidikan di SD No. 2 Kekeran dalam konteks layanan pendidikan inklusif. Pendekatan yang digunakan adalah kualitatif dengan metode studi kasus. Pengumpulan data dilakukan melalui observasi partisipatif, wawancara mendalam, dan dokumentasi. Informan terdiri dari Plt. Kepala Sekolah, tenaga kependidikan, dan orang tua siswa (Bali dan luar Bali). Hasil penelitian menunjukkan bahwa tenaga kependidikan telah mengimplementasikan etika komunikasi multikultural melalui praktik komunikasi yang sopan, menggunakan nada bicara yang lembut, dan bersikap netral dalam interaksi seharihari. Mereka berupaya mengedepankan empati,menghormati keragaman budaya dan agama, serta melakukan klarifikasi untuk menghindari kesalahpahaman, terutama saat berinteraksi dengan orang tua non-Bali. Praktik ini krusial untuk menciptakan iklim sekolah yang adil, partisipatif, dan menghargai keberagaman, sejalan dengan prinsip Komunikasi Etis. Oleh karena itu, etika komunikasi merupakan fondasi utama dalam menjamin layanan pendidikan inklusif yang profesional dan harmonis.
Representasi Maskulinitas Perempuan Moonbyul melalui Gaya Berpakaian pada Vidio Klip’eclipse’ dalam Perspektif Semiotika Saussure Maila Putri Kirana; Permatasari, Ni Putu Intan
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i4.7105

Abstract

The globalization of K-Pop, or what is referred to as the hallyu wave, has become a forum to raise social issues, one of which is gender equality. South Korea is still experiencing gender equality issues, but artists in the music industry are actively opposing traditional gender norms. This research aims to elaborate the representation of masculinity shown by K-Pop artist Moonbyul through his style of clothing in the Music Video 'Eclipse' from the perspective of Ferdinand de Saussure's semiotics. With a qualitative descriptive approach, primary data in the form of visual and symbolic observations on the masculine style of dress depicted by Moonbyul in the Music Video 'Eclipse', supported by secondary data through interviews by informants with criteria that have been selected through purposive sampling techniques and also literature data. The results of the study show that Moonbyul uses traditional masculine clothing such as suits, boots, and camouflage equipment, which is contrary to the stigma of female idol dressing style in general which is light-colored and tight. Moonbyul fashion is seen as a sign that conveys a meaning of masculinity to women, which is analyzed through Ferdinand de Saussure's concept of semiotics that is signifier and signified. This indicates a shift in meaning regarding traditional gender stigma. This deconstruction is in line with the Sustainable Development goals by the United Nations, namely SDGs point 5 regarding gender equality.
Empowering the 4Cs-based English Speaking with Multi-voiced Classroom for IUP Students Permatasari, Ni Putu Intan
Journal Corner of Education, Linguistics, and Literature Vol. 5 No. 1 (2025): August
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/jcell.v5i1.529

Abstract

The ability to communicate effectively in English is a critical skill for university students navigating increasingly globalized academic and professional contexts. Beyond linguistic accuracy, 21st-century learners are expected to master the 4Cs: Critical thinking, Communication, Collaboration, and Creativity. However, traditional English-speaking instruction often emphasizes rote learning and accuracy, neglecting these broader competencies. This study explores how a multi-voiced classroom approach can empower 4Cs-based English speaking among students in the International Undergraduate Program (IUP) at Undiknas University. Using a qualitative descriptive design, data were collected through in-depth interviews with six IUP students who experienced multi-voiced English-speaking activities, including debates, peer-led discussions, and storytelling tasks. Thematic analysis revealed five key outcomes: enhanced confidence and reduced speaking anxiety, strengthened critical thinking skills, improved collaboration, greater creativity in spoken expression, and increased intercultural awareness. The findings suggest that the multi-voiced classroom fosters a psychologically safe environment that encourages active participation, supports co-construction of meaning, and promotes holistic communicative competence. This integrative approach aligns with global educational goals to produce graduates who are not only proficient in English but also adaptive, critical, collaborative, and creative thinkers. The study offers practical insights for language educators aiming to design more inclusive and competency-based speaking curricula in higher education.
Penerapan Teknik Storytelling Influencer pada Konten Strategi Branding UMKM Fashion Wardani, Made Ruchita; Permatasari, Ni Putu Intan
VISA: Journal of Vision and Ideas Vol. 6 No. 1 (2026): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of information and communication technology has brought significant changes in marketing strategies, particularly through social media platforms like tiktok, which increasingly become the primary choice for smes to reach broad markets efficiently. This thesis aims to analyze the storytelling techniques employed by influencers as a branding strategy for ellizeshoes on tiktok. The research questions focus on how storytelling techniques are used to shape brand perception and their effectiveness in increasing audience engagement. A qualitative descriptive approach with data collection methods such as in-depth interviews, observation, and document analysis was employed, along with source and technique triangulation to ensure data validity. The findings reveal that influencer storytelling successfully builds an appealing and relevant brand image, enhances positive perception, and fosters consumer trust toward ellizeshoes. This strategy proved effective in increasing brand awareness and audience engagement on tiktok. The study provides valuable insights into digital marketing strategies based on influencer marketing and storytelling within the local fashion industry.
PENGARUH HUMOR POLITIK TERHADAP REPUTASI KOMIKA MELALUI PERSEPSI GENERASI Z DALAM PENYAMPAIAN STAND-UP COMEDY Febry, Vanessa; Latupeirissa, Jonathan Jacob Paul; Permatasari, Ni Putu Intan; Pratiwi, Nuning Indah
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 12 No. 2 (2025): 2025 Desember
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v12i2.587

Abstract

The use of political humor has transformed the way political communication is conducted in Indonesia, particularly among Generation Z. Stand-up comedy performances by comedians have become an effective form of political communication, where humor is used to deliver social and political critism. The rapid development of information technology and social media also supports the dissemination of such content. This makes political information and political-themed content, such as stand-up comedy addressing political issues, easily accessible to the public. This study aims to examine the influence of political humor on the reputation of comedians, consediering Generation Z’s perception as a mediating variable in the delivery of stand-up comedy. This research uses a quantitative method involving 100 respondents selected through accidental sampling. Data was collected via questionnaires and analyzed using partial least squares. Result shows that political humor has a significant positive influence on the reputation of comedians through the perception of Generation Z. Generation Z’s perception acts as mediator that strenghthens the relationship berween political humor and a comedian’s reputation. These findings highlight the importance of understanding the audience when delivering political humor, as well as its impact on the public image of comedians. This study is expected to provide insights for comedians and entertainment industry players in crafting stand-up comedy material that not only entertains, but also builds a positive reputation among Generation Z.
Co-Authors Aryati, Ni Putu Puspita Selly Aryati, Ni Putu Puspita Selly Baihaqi, Nabila Budianto, Mahmud Febry, Vanessa Hartantya, Ni Luh Made Gayatri Maharani I Gusti Ayu Putri Kartika, I Gusti Ayu I Wayan Arta Setiawan Latupeirissa, Jonathan Jacob Paul Lomi, Ruben Mahmud Budianto Maila Putri Kirana Ni Nyoman Sri Wisudawati Ni Putu Yunita Anggreswari Ni Wayan Widhiasthini Ni Wayan Widhiastini Ni Wayan Widhiastini Ningrum, Ida Ayu Fortuna Nuning Indah Pratiwi Nyoman Sedana Nyoman Sri Subawa Putri, Elvira Marissa Ruben Lomi Setiawan, I Wayan Arta Suantika, I Kadek Dony Wardani, Made Ruchita Widhiastini, Ni Wayan Wulandari, Cok Istri Agung Sri Wulandari, Cok Istri Agung Sri Wulandari, Gusti Ayu Mia Cendhana