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Komunikasi Persuasif Duta Hijab: Penguatan Eksistensi Ajang Putri Hijab Bali Baihaqi, Nabila; Permatasari, Ni Putu Intan
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 2 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i2.22866

Abstract

The existence of the Putri Hijab Bali pageant as a space for Muslim women’s empowerment is closely tied to the effectiveness of the persuasive communication carried out by the Hijab Ambassadors. In the multicultural society of Bali, the ability to convey messages appropriately becomes an essential factor in maintaining the pageant’s image and relevance. This study aims to analyze the persuasive communication strategies of the Hijab Ambassadors, the role of credibility in message delivery, and its impact on the social existence of the pageant. This research employs a descriptive qualitative approach through in-depth interviews, observations, and documentation. The findings indicate that the Hijab Ambassadors utilize a combination of central and peripheral persuasive routes by emphasizing message quality, visual branding, and digital interaction. Credibility, which includes expertise, trustworthiness, and behavioral consistency, proves to enhance audience acceptance of the messages delivered. The impact of persuasive communication is reflected in increased public awareness, strengthened positive imagery of Muslim women in Bali, and greater community participation in pageant activities. Thus, persuasive communication plays a significant role in maintaining the existence of the Putri Hijab Bali pageant through adaptive message strategies and effective use of digital media.
Explainer Video Creation as a Medium for Academic English Development Among Screenagers Wulandari, Cok Istri Agung Sri; Permatasari, Ni Putu Intan; Suantika, I Kadek Dony; Ningrum, Ida Ayu Fortuna
Journal of English Language and Education Vol 11, No 1 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i1.1850

Abstract

In the digital era, screenagers learners immersed in technology prefer interactive and visually engaging learning approaches. This study examines the use of explainer video creation as a medium for developing academic English skills, particularly writing, speaking, and critical thinking. Using a descriptive qualitative design, the study involved 78 second-semester university students enrolled in an Academic English course who completed an explainer video project. Data were collected through video content analysis and open-ended student perception surveys. The study aimed to: (1) investigate how explainer video creation supports academic English development and (2) explore students’ perceptions and challenges during the video creation process. The findings indicate improvement in academic vocabulary use, coherence, pronunciation, and learner engagement. Students reported increased motivation and confidence, as the task required planning, scripting, rehearsing, and revising language output. However, challenges related to technical issues, time management, and collaboration were also identified. Overall, the study highlights the pedagogical potential of student-generated explainer videos in Academic English instruction and suggests that clear rubrics, technical guidance, and structured timelines are essential for maximizing learning outcomes.