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Analisis Studi Kelayakan Pendirian BUMD Pariwisata (Taman Kehati) di Kabupaten Bandung Nono Wibisono
VISIONIST Vol 11, No 2 (2022): September
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v11i2.2880

Penelitian ini dilatar belakangi potensi pendapatan wisata Taman Kehati yang saat ini dikelola UPTD Taman Kehati, mengingat Tujuan UPTD Taman Kehati sejatinya adalah pelayanan masyarakat dan tidak berorientasi laba/keuntungan maka perlu dilakukan perubahan-perubahan mendasar terkait pengelolaan wisata Taman Kehati yaitu perubahan bentuk UPTD menjadi BUMD sehingga dapat terkelola dengan profesional dan berorientasi pada keuntungan/laba. Dalam pendirian BUMD, dibutuhkan studi kelayakan yang meliputi analisa terhadap aspek financial dan aspek non financial.Hasil penelitian terhadap aspek financial meliputi : proyeksi keuangan (laba rugi dan arus kas) menunjukan laba yang prosfektif, konsisten dan berkesinambungan, Net Present Value (NPV) positif, Internal rate of return (IRR) 18,88% diatas suku bunga dasar kredit (SDBK) bank milik Pemerintah 8,00%, Net Benefit/Cost (Net B/C) 1,72 dan Discounted Payback Period (DPP) 3 tahun 11 bulan sehingga aspek financial dapat dikategorikan layak sedangkan keseluruhan hasil analisa aspek non financial yang meliputi Aspek pasar, aspek teknis, aspek manajemen, aspek hukum, aspek sosial budaya, ekonomi dan lingkungan di kategorikan layak maka disimpulkan bahwa Pendirian BUMD Pariwisata (Taman Kehati) layak untuk dilaksanakan.

E-WoM Engagement and Purchase Intention on Social Commerce Specialized in Beauty Products: A Perspective from Young Female Consumers Nono Wibisono; Widi Senalasari; Martin Elliott White; Agustinus Februadi
Jurnal Internasional Penelitian Bisnis Terapan Vol 5 No 01 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v5i01.311

This study intends to analyze the impact of e-WoM engagement on social commerce applications of beauty products on customer purchase intention. The Theory of Reasoned Action (TRA), Technology Acceptance Model (TAM), Elaboration Likelihood Model (ELM), and Social Support Theory were employed to investigate the effect of e-WOM engagement on purchase intention. Data were collected from 356 social commerce users in Indonesia, and PLS-SEM was used to analyze the relationship between variables. This study discovered that e-WoM engagement positively affects purchase intention. All the TAM constructs, consisting of innovativeness and social support, also have a positive impact on e-WoM engagement and purchase intention. However, information characteristics have no significant impact on e-WoM engagement. Business players of beauty products and managers of online businesses should pay attention to factors that shape customersâ€™ attitudes to engage in e-WoM in order to stimulate positive e-WoM engagement. This study proposes a new model for research in the field of social commerce and becomes the first research concentrating on social commerce specializing in beauty products.

COVID 19 and The Emergence of Virtual Tourism in Indonesia: A Technology Readiness Index Perspective Nono Wibisono; Lina Setiawati; Widi Senalasari
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 6, No. 4, December 2022
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v6i4.397-411

For a nation, tourism is a significant source of revenue. However, due to travel bans across the nation and abroad, the pandemic Covid-19 outbreak has had a substantial impact on the tourism business. This study aims to analyze the intention of virtual tourism during the post-pandemic using the technology readiness index and the TPB model (theory of planned behavior). Data was collected from 465 tourist users in Indonesia. The data analysis technique used is structure equational model-partial least square (SEM-PLS). The results proved that all TPB constructs, namely attitudes, subjective norms, and perceived behavior control have a significant effect on the intention to use virtual tourism. The results of this study will help virtual tourism service providers and policymakers in planning services and increasing intention to use virtual tourism in the post-pandemic. The results of the study will add to existing knowledge about the literature on virtual tourism during the pandemic and post-pandemic.

Fear of the COVID-19 Pandemic in Driving Mobile Payment Applications Adoption Nugroho Hardiyanto; Wahyu Rafdinal; Nono Wibisono; Cahaya Juniarti; Mitha Septiany
Journal of Business and Management Review Vol. 4 No. 5 (2023): (Issue-May)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr45.6512023

This study aims to analyze how the perceived fear of COVID-19 will affect the adoption of mobile payment applications. The data were collected from 500 mobile payment applications users in Indonesia. The Structural Equation Model-Partial Least Square (PLS-SEM) was used to analyze the relationship between variables and test the hypotheses. According to the findings, perceived fear influences two TAM variables: perceived usefulness and perceived ease of use. Attitude is significantly influenced by the two TAM variables. However, only perceived ease of use has a significant influence on intention to use. Finally, attitude influences the intention to use mobile payment applications. This study will assist mobile payment application providers in planning services and increase the intention of mobile payment applications during the COVID-19 pandemic. This study will also append the subsisting knowledge about the mobile payment applications literature in the context of the pandemic. This research complements the marketing literature in analyzing the adoption of mobile payment applications during the COVID-19 pandemic based on perceived fear of the COVID-19 pandemic.

PENINGKATAN PEMASARAN DIGITAL PADA UKM SERBA SINGKONG CIREUNDEU Fatya Alty Amalia; Lina Setiawati; Arie Indra Gunawan; Widi Senalasari; Nugroho Hardiyanto; Adila Sosianika; Nono Wibisono; Dwi Suhartanto
Jurnal Difusi Vol 4 No 1 (2021): Jurnal Difusi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/difusi.v4i1.2230

UKM Serba Singkong Cirendeu (UKM SSC) yang terletak di Kampung Adat Cirendeu (KAC) secara aktif memproduksi dan menjual produk olahan singkong kepada para wisatawan yang berkunjung ke KAC. Saat ini, UKM SSC masih sangat mengandalkan penjualan offline dan promosi word of mouth untuk memasarkan produknya. Namun, cara ini dianggap kurang sesuai dengan tipe konsumen yang sekarang lebih banyak hadir di dunia â€œonlineâ€. Terlebih lagi, di masa pandemic COVID-19 penjualan UKM SSC menurun drastis akibat tidak adanya lagi wisatawan yang berkunjung ke KAC. Maka, untuk mengatasi permasalahan penjualan yang belum optimal ini, tim PKM menggagas suatu solusi berupa peningkatan adopsi UKM SSC dalam pemasaran digital. Gagasan ini dilakukan ke dalam lima tahap kegiatan, yaitu (1) Analisis program pemasaran UKM SSC saat ini, (2) Pemilihan media pemasaran digital yang tepat, (3) Penyiapan materi pelatihan pemasaran digital, (4) Pelatihan pemasaran digital, (5) Evaluasi. Tim PKM memilih platform Instagram sebagai media pemasaran digital yang tepat untuk memasarkan produk singkon UKM SSC dengan nama akun @serba_singkong_cireundeu. Selain itu, UKM SSC juga diberikan pelatihan mengenai pengelolaan Instagram. Dari pelatihan tersebut, kelima peserta pelatihan menilai bahwa penyampaian materi telah dilakukan dengan jelas oleh tim PKM dan materi yang disampaikan juga bermanfaat bagi pengembangan bisnis mereka.

COVID 19 and The Emergence of Virtual Tourism in Indonesia: A Technology Readiness Index Perspective Nono Wibisono; Lina Setiawati; Widi Senalasari
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 6, No. 4, December 2022
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v6i4.397-411

For a nation, tourism is a significant source of revenue. However, due to travel bans across the nation and abroad, the pandemic Covid-19 outbreak has had a substantial impact on the tourism business. This study aims to analyze the intention of virtual tourism during the post-pandemic using the technology readiness index and the TPB model (theory of planned behavior). Data was collected from 465 tourist users in Indonesia. The data analysis technique used is structure equational model-partial least square (SEM-PLS). The results proved that all TPB constructs, namely attitudes, subjective norms, and perceived behavior control have a significant effect on the intention to use virtual tourism. The results of this study will help virtual tourism service providers and policymakers in planning services and increasing intention to use virtual tourism in the post-pandemic. The results of the study will add to existing knowledge about the literature on virtual tourism during the pandemic and post-pandemic.

The Effect of Hotel Service Satisfaction on Loyalty: The Role of Gender Adila Sosianika; Lina Setiawati; Nono Wibisono; Lusianus Kusdibyo; Dwi Suhartanto; Agustinus Februadi; Martin Elliott-White
Journal of Marketing Innovation (JMI) Vol. 1 No. 1 (2021)
Publisher : Politeknik Negeri Bandung

This study aims to analyze the effects of hotel services satisfaction on three aspects: service product, service delivery, and service environment as well as on the loyalty. There are 210 respondents employed as the sample who visited the hotel in the past month. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that all satisfaction variables for hotel services significantly influenced loyalty in both groups of genders. Based on gender difference, it shows that male groups are more interested in service environment satisfaction and service delivery satisfaction towards loyalty, while female groups are more interested in service environment satisfaction and service product satisfaction towards loyalty.

The Effect of Co-branding Strategy Elements on Consumer Attitude and Purchase Intention : A Study in Indonesia Rafiati Kania; Kuntihapsari Sri Sukoyo; Nono Wibisono
Journal of Marketing Innovation (JMI) Vol. 1 No. 1 (2021)
Publisher : Politeknik Negeri Bandung

According to brand alliance literature, the compatibility of brand characteristics in co-branded products will raise consumer positive attitudes and purchase intention. Previous research has explored the co-branding strategy between the same sector or complement product character from different sector. However, little research has been conducted on the exploration of the co-branding strategy in a different sector with less complement character. This study seeks to construct the value of co-branding strategy of influencing female consumer attitude as well as its purchase intention. It relates to the less-known Indonesian cosmetics brand who invite well-known food brands to create blended characteristics of cosmetic products. Three co-branded products namely Mizzu Cosmetics x Khong Guan Biscuits, Dear Me Beauty x Yupi, Dear Me Beauty x Sasa, and Dear Me Beauty x Nissin as the objects of this research. A total of 358 questionnaires were distributed to female cosmetic consumers aged between 19-41. The proposed research model has been tested using PLS-SEM. The findings highlight prior attitudes toward host brands that have weak influence attitude toward co-branded products. However, the brand fit could mediate prior attitude toward host brand in influencing attitude toward co-branded product. By mediating the roles of brand fit, the attitude toward co-brand and post-attitude toward host brand show important value in the element of consumer attitude and purchase intention. A well-known and suitable co-branding partner is needed to give exposure to the co-branded product and provide a spill-over effect for the host brands. This study contributes to add spill-over effect phenomenon in brand alliance literature.

An Investigation of the Physical Environment and Employee Performance toward Customer Satisfaction in the Luxury Hotel: A Study in Bandung, Indonesia Nono Wibisono; Widi Senalasari; Martin Elliott-White
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

This study aims to investigate the relationships between physical environment and employee toward customer satisfaction in luxury-hotels (four-star) and enrich the hoteliers with insight on which attributes of physical environment and employee that are most crucial to increase the satisfaction. Using quantitative approach with a large-scale survey to explore customer satisfaction, data were collected through 300 questionnaires and distributed to guests of luxury hotels around Bandung with 260 questionnaires returned. To analyze the data, a simple regression analysis was run. The main finding showed that customer satisfaction could be explained by physical environment dimension, with the highest contribution came from hotel décor. However, the result also showed that the employee dimension could also explain customer satisfaction. In fact, employee has the strongest impact towards customer satisfaction compared to physical environment. As a conclusion, it can be said that while service constitutes tangible and intangible aspects, this research shows that the intangible aspect seems to play the more vital role in delivering service in the hospitality industry. This paper will help hoteliers of luxury-hotel to decide which factors they should consider the most to increase the satisfaction of their guests.

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