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All Journal Attazakki: Jurnal Kajian Ilmu Pendidikan Islam dan Humaniora Journal of Education, Humaniora and Social Sciences (JEHSS) Tabularasa: Jurnal Ilmiah Magister Psikologi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) AT-TAZAKKI: Jurnal Kajian Ilmu Pendidikan Islam dan Humaniora PENDALAS: Jurnal Penelitian Tindakan Kelas dan Pengabdian Masyarakat Bunayya: Jurnal Pendidikan Guru Madrasah Ibtidaiyah
Fauji Wikanda
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Strategi Komunikasi dan Resolusi Konflik Umat Beragama Melalui Pendekatan Psikologi Islam Wikanda, Fauji; Salianto, Salianto
Tabularasa: Jurnal Ilmiah Magister Psikologi Vol 7, No 2 (2025): Tabularasa : Jurnal Ilmiah Magister Psikologi, Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/tabularasa.v7i2.6273

Abstract

This article aims to examine communication strategies and religious conflict resolution through an Islamic psychological approach. The paper is compiled using a library research approach. Data is collected from various literature sources, such as books, scholarly articles, journals, and previous research findings. In the historical records of humankind, social conflict is an unavoidable phenomenon that often arises from differences in perspectives ranging from thoughts and moral values to, at its most extreme, warfare. To understand how Islam views conflict resolution, it is necessary to study primary sources such as the Qur'an and Hadith, as well as interpretations by Islamic scholars concerning verses that address social conflict. In Islamic psychology, conflict resolution can be achieved through various approaches, including clarification (tabayyun), mediation (tahkim), reconciliation (islah), doing good (ihsan), mutual consultation (musyawarah), forgiveness, acting justly, and upholding freedom. Therefore, Islam as a religion of “rahmatan lil ‘alamin” carries the principle of promoting peace and harmony in the lives of all humankind.
MARKETING COMMUNICATION STRATEGIES IN ISLAMIC EDUCATIONAL INSTITUTION: BETWEEN DA’WAH AND BRANDING Abdul Haris; Siti Salwa Binti Bahari; Selamat Riadi; Fauji Wikanda
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4491

Abstract

This article discusses the marketing communication strategies implemented by Islamic educational institutions in the context of their dual role as a means of da'wah (Islamic outreach) and an effort to build the institution's image (branding). In an era of increasingly fierce educational competition, Islamic educational institutions are required to adapt to modern communication developments without abandoning the Islamic values ​​that define their identity. This research uses a qualitative descriptive approach, incorporating literature studies and observations of marketing communication practices in several Islamic educational institutions. The results indicate that effective marketing communication strategies in Islamic educational institutions must be based on the principles of honesty, trustworthiness, and brotherhood, and must be able to package da'wah messages creatively and relevantly to community needs. Institutional branding is built not only through promotion but also through the quality of education, teacher exemplary behavior, and an Islamic environment. Thus, marketing communication in Islamic educational institutions serves a dual function: as a da'wah medium that spreads Islamic values, and as a means of building public trust and loyalty to the institution.
Co-Authors Abdul Haris Abdullah Abdullah As’adurrofik, Muhammad Mohd. Hatta Ritonga, Sahbuki Salianto Salianto, Salianto Selamat Riadi Siti Salwa Binti Bahari