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Model Komunikasi Interaksional dalam Dunia Kerja Perkebunan PTPN II Sumatera Utara Selamat Riadi; Taufik Wal Hidayat
Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Vol 6, No 2 (2022)
Publisher : Fakultas Ilmu Sosial UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/komunikologi.v6i2.14553

Abstract

AbstrakDunia Perkebunan membutuhkan karyawan yang handal terutama seorang asisten kebun yang dibutuhkan pada perkebunan Sawit dan Karet, seorang asisten dituntut untuk mampu memahami menguasai model komunikasi di perkebunan yang menjadi syarat untuk bekerja di perkebunan. Penelitian ini menggunakan metode deskriptif dalam pendekatan kualitatif, objek penelitian model komunikasi dalam memasuki dunia kerja di perkebunan subjek penelitian di PTPN II Sumatera Utara. Hasil penelitian menyebutkan bahwa hubungan asisten dengan karyawan menjadi barometer di perkebunan PTPN II terutama jabatan asisten kebun menjadi sebuah tantangan yang mengharuskan setiap asisten kebun memiliki kemampuan berkomunikasi yang baik di saat pelaksanaan memimpin di kebun tidak menemui kendala. Syarat utama yang dibutuhkan dalam menghadapi permasalahan-permasalahan di perkebunan mental, moral, serta motivasi yang tinggi. AbstractThe Plantation business field requires reliable personnel, especially plantation assistants who are needed in oil palm and rubber plantations, an assistant is required to be able to understand and master the communication model in plantations which is a condition for working on plantations. This research uses a descriptive method with a qualitative approach, the object of research is a model of communication in entering the world of work in research subject plantations at PTPN II North Sumatra. The results of the study stated that the relationship between assistants and employees is a barometer in PTPN II plantations, moreover the position of plantation assistants is a challenge that requires each plantation assistant to have good communication skills when the implementation of leadership in plantations does not work. well. held. face obstacles. The main requirements needed in dealing with problems in plantations are mental, moral, and high motivation.
KOMUNIKASI PERSUASIF GURU DALAM PEMBENTUKKAN KARAKTER ANAK USIA DINI DI RA TEBUIRENG An Nisa Dian Rahma; Marlina Deliana; Angga Tinova Yudha; Selamat Riadi; Armansyah Matondang
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 5 No 2 (2023): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.013042/jikq.v5i2.200

Abstract

Penelitian ini membahas mengenai komunikasi persuasif antara Guru dan Siswa di RA Tebuireng. Tujuan penelitian ini adalah untuk mengetahui: 1) bagaimana teknik komunikasi persuasif guru dalam pembentukkan karakter anak usia; 2) untuk mengetahui faktor yang menunjang dan menghambat proses komunikasi persuasif yang dilaksanakan oleh guru. Penelitian ini menggunakan metode penelitian deskriptif dengan menggunakan pendekatan kualitatif. Informan penelitian ini berjumlah 3 guru dan 1 kepala sekolah dengan 52 siswa terbagi dalam 3 kelas. Pengumpulan data yang dilakukan adalah dengan melakukan observasi, wawancara, dan dokumentasi. Adapun sumber data yaitu data primer, angket dan data hasil wawancara dan data sekunder. Teknik analisis data yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil analisis data menunjukkan bahwa komunikasi persuasif guru dan cara guru dalam berkomunikasi terhadap anak cukup baik dan respon anak juga sudah cukup baik. Para guru menggunakan perkataan lemah-lembut, tutur kata yang baik dan benar, memberikan perhatian, keteladanan dan kebiasaan atau sikap yang baik dalam sehari-hari. Faktor-faktor yang menunjang ataupun menghambat proses komunikasi persuasif yang dilakukan guru dalam membentuk karakter anak usia dini yaitu berdasarkan faktor intern, instink, keluarga dan kebiasaan. faktor ekstern lingkungan pergaulan, lingkungan bermain anak dan lingkungan sekolah. Keywords: Komunikasi Persuasif, Psikologi Komunikasi, Pembentukkan Karakter Anak Usia Dini
PENJERNIH INFORMASI BAGI PUBLIK DI MASA COVID-19 Taufik Wal Hidayat; Selamat Riadi
Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Vol 7, No 1 (2023)
Publisher : Fakultas Ilmu Sosial UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/komunikologi.v7i1.17360

Abstract

AbstrakPerkembangan teknologi informasi komunikasi (TIK) saat ini sudah tak dapat dibendung. Berbagai platform media bermunculan sehingga arus informasi yang diterima masyarakat (publik) sangat mempengaruhi aktivitas dan perilaku publik. Penyebaran informasi/berita bohong (hoax) semakin marak dan paling banyak diakses oleh publik adalah media sosial dengan berbagai platform yang tersedia. Akibatnya fenomena hoaks di media sosial ini menimbulkan keraguan terhadap informasi yang diterima publik, maka media sosial sangat ampuh dalam menyebarkan informasi yang belum tentu kebenarannya. Bahkan informasi dimanfaatkan oleh oknum yang tidak bertanggung jawab untuk menyebarkan kebencian dan fitnah. Fenomena informasi tentang pandemi Covid-19 yang dikenal dengan penyakit koronavirus 2019 atau Corona virus disease 2019, disingkat Covid-19 menjadi momok yang menakutkan di seluruh negara di dunia ini, tidak terkecuali masyarakat Indonesia. Informasi hoaks di media sosial tentang Covid-19 menjadi tantangan tersendiri bagi media massa untuk menjernihkan informasi Covid-19 tersebut. Penelitian ini bertujuan mengetahui bagaimana media massa mengantisipasi informasi hoaks bagi publik. Teori yang digunakan yaitu teori agenda setting, dimana media massa melakukann penjernihan terhadap informasi hoaks. Metode penelitian yang digunakan adalah penelitian kepustakaan (library Research). Peneliti melakukan pengumpulan data dengan cara menggunakan literatur (kepustakaan) baik berupa buku, catatan maupun laporan hasil penelitian dari penelitian terdahulu. Hasil penelitian ini membuktikan bahwa media massa sangat berperan memverifikasi dan menjernihkan informasi yang meresahkan publik. AbstractThe development of information communication technology (ICT) can no longer be stopped. Various media platforms have emerged so that the flow of information received by society (the public) greatly influences people's activities and behavior. The spread of fake information/news (hoaxes) is increasingly widespread and the most widely accessed by the public is social media with various available platforms. As a result, the hoax phenomenon on social media raises doubts about the information received by the public, so that social media is very effective in spreading information that is not necessarily true. This information is even used by irresponsible individuals to spread hatred and slander. The phenomenon of information regarding the Covid-19 pandemic, known as the 2019 corona virus disease or Corona virus disease 2019, abbreviated as Covid-19, has become a frightening specter in all countries in the world, including Indonesian society. Hoax information on social media about Covid-19 is a challenge for the mass media to clarify information about Covid-19. This study aims to find out how the mass media anticipates hoax information to the public. The theory used is the agenda setting theory, in which the mass media cleans up hoax information. The research method used is library research. Researchers collect data using literature (libraries) in the form of books, notes or research reports from previous research. The results of this research prove that the mass media plays a very important role in verifying and clarifying information that is troubling the public 
Strategi Hubungan Masyarakat dalam Menangani Keluhan Pelanggan di PT. Pelabuhan Indonesia Persero Cabang Tanjung Balai Asahan Khoirun Nisa Siregar; Selamat Riadi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 4 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i4.2616

Abstract

This study discusses public relations strategies in handling customer complaints at PT. Port Indonesia (Pelindo) Persero Tanjung Balai Asahan Branch. The focus of this research is how communication strategies are applied in handling complaints to improve customer satisfaction and maintain the company's image. This study uses a qualitative method with a descriptive approach, where data is collected through interviews, observations, and document analysis. The results of the study show that responsive communication strategies, service digitization, and interpersonal communication play an important role in handling customer complaints. The implementation of a digital-based complaint management system allows customers to submit complaints more easily and speed up the problem resolution process. In addition, direct interaction between the company and customers creates trust and increases service satisfaction. The conclusion of this study confirms that a good public relations strategy can increase customer loyalty and strengthen the company's reputation as a professional and quality-oriented port service provider
Efektivitas Komunikasi Digital Terhadap Peningkatan Jumlah Pelanggan Pada Studio Estetika.id Juang Kelana P. Meliala; Selamat Riadi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 4 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i4.2605

Abstract

Advances in digital technology have changed marketing strategies, especially in the photography services industry. This study aims to analyze the effectiveness of digital communication in increasing the number of customers of Studio Estetika.id, a photography service company in Medan that utilizes digital platforms in its marketing. The research method used is descriptive quantitative with data collection through a Likert scale questionnaire distributed to Studio Estetika.id customers. The sample was determined by the Taro Yamane formula and purposive sampling. The data was analyzed using validity and reliability tests with SPSS. The results of the study show that digital communication through social media, quality content, and active interaction contribute significantly to the increase in customers. Instagram is effective in building brand awareness and attracting new customers. Responsive interactions also increase customer trust, despite challenges such as stiff competition, budget constraints for paid advertising, and expanding branding strategies. This research recommends optimizing digital marketing, content innovation, and automating customer interactions to improve Studio Estetika.id's competitiveness and customer reach.
The Independence of Journalism in Medan: Challenges and Realities in Performing Journalistic Duties Taufik Wal Hidayat; Ilma Saakinah Tamsil; Selamat Riadi; Khairullah
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i1.5949

Abstract

Working as a journalist has a routine that is basically a need for information that the public wants. The routine that is carried out does not recognize any time and conditions, in other words, it must always be standby / ready to do coverage. However, most people think that the job of a journalist looks relaxed and easy-going because it is not bound by a schedule like most people in the office. But actually, the work of journalists is very demanding and risky. The work of journalists every day, regardless of time, place and conditions, is directly related to the nine principles of journalism, one of which is the fourth principle which states that journalists must maintain independence in their journalistic duties. The purpose of this study is to analyze the independence of journalists in carrying out their journalistic duties in Medan City. This research uses descriptive method with qualitative approach. The research was conducted in Medan City for 5 months using data collection techniques namely observation, interviews, and documentation. The conclusion of the research related to the application of journalists' independence in carrying out journalistic duties in Medan City is that it cannot be fully realized, due to many conflicts of interest.
MARKETING COMMUNICATION STRATEGIES IN ISLAMIC EDUCATIONAL INSTITUTION: BETWEEN DA’WAH AND BRANDING Abdul Haris; Siti Salwa Binti Bahari; Selamat Riadi; Fauji Wikanda
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4491

Abstract

This article discusses the marketing communication strategies implemented by Islamic educational institutions in the context of their dual role as a means of da'wah (Islamic outreach) and an effort to build the institution's image (branding). In an era of increasingly fierce educational competition, Islamic educational institutions are required to adapt to modern communication developments without abandoning the Islamic values ​​that define their identity. This research uses a qualitative descriptive approach, incorporating literature studies and observations of marketing communication practices in several Islamic educational institutions. The results indicate that effective marketing communication strategies in Islamic educational institutions must be based on the principles of honesty, trustworthiness, and brotherhood, and must be able to package da'wah messages creatively and relevantly to community needs. Institutional branding is built not only through promotion but also through the quality of education, teacher exemplary behavior, and an Islamic environment. Thus, marketing communication in Islamic educational institutions serves a dual function: as a da'wah medium that spreads Islamic values, and as a means of building public trust and loyalty to the institution.