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All Journal Sciences of Pharmacy Cosmic Jurnal Teknik
Taufik Qurrahman
Jurusan Akuntansi Fakultas Ekonomi Universitas Jambi
Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Health Professions Medicine & Pharmacology Public Health

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Implementasi Metode AHP dan PM dalam Pemilihan Digital Marketing untuk Perluasan Pasar Rangkuti, Faiz Wahyu Perdana; Qurrahman, Taufik; Ikhsan, M. Audi; Fasya, Muhammad Rezeki; Siregar, Helmi Fauzi
Cosmic Jurnal Teknik Vol 2 No 2 (2025): Mei
Publisher : Ali Institute or Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/cosmic.v2i2.1263

Abstract

Penelitian ini bertujuan untuk mengembangkan sistem pendukung keputusan (SPK) berbasis metode Analytical Hierarchy Process (AHP) dan Profile Matching (PM) guna membantu PT. Global Bangunan Jaya dalam memilih tools digital marketing yang paling efektif untuk memperluas pasar. Metode AHP digunakan untuk menentukan bobot prioritas pada kriteria yang meliputi biaya, jangkauan audiens, efektivitas, dan kemudahan penggunaan, sementara PM digunakan untuk mencocokkan kriteria tersebut dengan profil tools digital marketing yang tersedia. Data diperoleh melalui wawancara dengan manajer pemasaran, kuesioner, dan literatur terkait. Hasil penelitian menunjukkan bahwa kombinasi AHP dan PM mampu menghasilkan peringkat rekomendasi tools digital marketing berdasarkan nilai kesesuaian yang memenuhi kebutuhan perusahaan. Tools dengan nilai tertinggi terbukti lebih efektif dalam meningkatkan strategi pemasaran, brand awareness, dan potensi penjualan. Sistem ini menawarkan pendekatan berbasis data yang sistematis dalam pengambilan keputusan, sehingga membantu perusahaan menghindari keputusan subyektif yang kurang optimal. Kesimpulannya, penerapan metode AHP dan PM terbukti relevan untuk masalah pengambilan keputusan multi-kriteria dalam pemasaran digital. Penelitian ini merekomendasikan pembaruan data secara berkala agar sistem tetap relevan dengan tren digital marketing yang dinamis. Dengan demikian, SPK ini berpotensi menjadi solusi strategis bagi perusahaan untuk beradaptasi dengan perubahan kebutuhan pasar dan meningkatkan daya saing.
Ancestral Heritage Toward Health Innovation: A Study of the Antibacterial Activity of Betel Leaf (Piper betle Linn.) Extract from the Betel-Chewing Tradition Against Oral Pathogenic Bacteria Norhidayah, Norhidayah; Maza, Safira; Anggraeni, Novita; Qurrahman, Taufik; Pratama, Rizki Rahmadi; Soemarie, Yulistia Budianti
Sciences of Pharmacy Volume 5 Issue 3 (2026)
Publisher : ETFLIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58920/sciphar0502667

Abstract

Traditionally, menginang (a mixture of betel leaf, areca nut, gambir, and lime) has been used as a natural antibacterial agent. This study aimed to compare the antibacterial activity of single betel leaf extract and menginang extract against four oral pathogenic bacteria in vitro. This study compared the antibacterial activity of traditional menginang extract and single betel leaf extract against multiple oral pathogenic bacteria to evaluate their potential synergistic antibacterial effects. The experimental method used a disk diffusion technique at three concentrations (12.5%, 25%, and 50%), and the data were analyzed using one-way ANOVA and Bonferroni post hoc tests. Chlorhexidine 0.2% was used as the positive control, while distilled water was used as the negative control. The 50% menginang extract showed the strongest antibacterial activity against all tested bacteria, with inhibition zones ranging from 22.76 ± 1.38 mm to 28.22 ± 0.14 mm, and the differences were statistically significant (p < 0.05). The inhibition zones produced by the 50% menginang extract were close to those of 0.2% chlorhexidine. The superiority antibacterial activity of menginang extract may be associated with synergistic interactions among alkaloids, phenolics, flavonoids, tannins, saponins, triterpenoids, and steroids identified during phytochemical screening. The menginang extract has high potential to be developed as an innovative natural product for oral health.
Co-Authors Achadi, Wasith Fasya, Muhammad Rezeki Helmi Fauzi Siregar Ikhsan, M. Audi Maza, Safira Norhidayah Norhidayah Novita Anggraeni Rangkuti, Faiz Wahyu Perdana Soemarie, Yulistia Budianti