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INVESTIGATE THE FACTORS THAT INFLUENCE FOREIGN TOURISTS' DECISION TO VISIT GARUDA WISNU KENCANA Fuadi Afif; Rachmadi, Hari
Jurnal Pendidikan dan Perhotelan (JPP) Vol. 3 No. 1 (2023): JURNAL PENDIDIKAN DAN PERHOTELAN
Publisher : Family Welfare Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jppv3i1.07

Abstract

The goal of this study was to examine the variables that affect foreign tourists' decisions to visit the Garuda Wisnu Kencana Cultural Park. The purpose of this study is to answer the following research questions: "Do push and pull factors affect people's decisions to travel abroad? ", and "Of these two factors, which one has the most significant impact on people's decisions to travel abroad to Garuda Wisnu Kencana Cultural Park?" In order to conduct this study, push and pull factors for foreign visitors to the Garuda Wisnu Kencana Cultural Park were examined. The incidental sampling technique was used in this study, and a sample of 30 foreign visitors to the Garuda Wisnu Kencana Cultural Park served as the respondents. The analytical approach used is quantitative analysis, which includes the Coefficient of Determination Test, the Partial T Test, the F Test, the Multiple Linear Regression Analysis Test, and the Classical Assumption Test. The study's findings indicate that these two factors can have an impact on foreign tourists' decisions to visit either simultaneously or jointly. The Anova test or F test, which shows that Ha1 is accepted when the calculated F value > F table is 27.543 > 3.34, supports this. The results of the second study's regression tests, which are techniques for establishing the causal relationships between two variables, are as follows: Y = 2.195 + 1.086X1 + 0.708X2. The push factor (X1) and pull factor (X2) T test results are 4.686 and 5.048, respectively, with 0.000 and 0.000 as significant values. These results show that the X2 variable, also known as the Attractor Factor, has the highest tcount value, with a tcount>ttable (5.048>2.051) and a significant value of 0.0000.05. These findings suggest that the pull factor variable has a significant impact on visitors' decisions to travel to the Garuda Wisnu Kencana Cultural Park from abroad. Ha2 is therefore acknowledged. R2, also known as the coefficient of determination, has a value of 0.671, or 67.1%. The choice of foreign tourists to visit Garuda Wisnu Kencana Cultural Park is influenced by these two factors; the remaining 35.3% is influenced by factors outside the scope of the research model. Examples include a tour guide, transportation, accessibility, lodging, and so forth.
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP PENYEWAAN BUS PARIWISATA PO. TAMI JAYA YOGYAKARTA Afif, Fuadi; Rachmadi, Hari; Pandapotan, Ricky Stepanus
Tulisan Ilmiah Pariwisata (TULIP) Vol 7, No 1: Juni 2024
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.7.1.29-37.2024

Abstract

Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh antara Citra Merek dan Kualitas Produk terhadap Keputusan Penyewaan pada PO. Tami Jaya Yogyakarta. Metode penelitian yang digunakan adalah deskriptif kuantitatif. Variabel dalam penelitian ini yaitu Citra Merek (X1), Kualitas Produk (X2), dan Keputusan Penyewaan (Y). Sampel yang digunakan sebanyak 100 responden dengan teknik pengambilan random sampling. Alat analisis yang digunakan adalah analisis regresi linear berganda, Uji F, Uji t, dan Uji koefisien determinasi (R2). Hasil penelitian ini menunjukkan bahwa Citra Merek dan Kualitas Produk berpengaruh positif terhadap Keputusan Penyewaan. Hal ini dibuktikan dengan nilait hitung dari variabel Citra Merek dan Kualitas Produk ialah sebesar 2,245 dan 3,257 1,984 dengan nilai signifikan sebesar 0,027 dan 0,002 < 0.05. Citra Merek dan Kualitas Produk bersama sama berpengaruh positif dan signifikan terhadap Keputusan Penyewaan, hal ini dibuktikan dengan nilai F hitung sebesar 21,399 > 3,09 F tabel dengan signifikansi 0,00 < 0,05. Variabel Kualitas Produk merupakan variabel yang mendominasi, hal ini dapat dibuktikan dengan nilai beta (koefisien) dari variabel Kualitas Produk sebesar 0,313 yang dimana nilaitersebut memiliki nilai yang lebih tinggi.