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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Journal Of Human And Education (JAHE) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Innovative: Journal Of Social Science Research Journal of Sustainable Community Service Jurnal Ilmiah Ekonomi dan Manajemen PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Akuntansi Bisnis dan Humaniora
Baroroh Lestari
Jurusan Administrasi Bisnis, Politeknik Negeri Malang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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SOSIAL MEDIA MARKETING SEBAGAI STRATEGI DESTINATION MARKETING ORGANISATIONS DALAM RE-BRANDING KAJOETANGAN HERITAGE Baroroh Lestari; Ita Rifiani Permatasari; Ellyn Eka Wahyu
Jurnal Akuntansi Bisnis dan Humaniora Vol. 8 No. 1 (2021): Jurnal Akuntansi Bisnis dan Humaniora
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabh.v8i1.1403

Abstract

Kampung Kajoetangan merupakan salah satu destinasi wisata yang saat ini sedang berusaha dikembangkan di Kota Malang. Pada masa kolonial, kampung Kajoetangan dikenal sebagai tempat bisnis dan pertokoan. Saat ini, kampung Kajoetangan melakukan re-branding untuk menjadi destinasi wisata sejarah. Oleh karena itu, maka penelitian ini bertujuan untuk 1) Merumuskan dan mengembangkan serta mengimplementasikan model Destination Marketing Organization (DMO) yang efektif untuk media sosial twitter di Kampoeng Kajoetangan Heritage Malang dengan melibatkan masyarakat, instansi pemerintah dan akademisi. 2) Mengusulkan model DMO kepada pemerintah daerah Kota Malang sebagai Lembaga untuk memasarkan Kampoeng Kajoetangan Heritage Malang. 3) Mendesain social media twitter dan video promosi yang inovatif dan komunikatif sebagai Strategi DMO dalam Re-branding Kampoeng Kajoetangan Heritage. Dalam mencapai tujuan tersebut, digunakan metode kualitatif. Data dikumpulkan dari sumber sekunder dan primer. Data primer dikumpulkan dari wawancara, diskusi kelompok terfokus dan observasi langsung. Dalam proses analisis data, digunakan metode deskriptif. Hasil penelitian menunjukkan bahwa Kampung Kajoetangan Heritage memiliki potensi sumberdaya wisata sejarah yang melimpah. Sumber daya wisata sejarah tersebut dapat dikelompokkan menjadi 5 sektor pariwisata. Orisinalitas penelitian: Identifikasi dan temuan penelitian yang dikembangkan dapat membantu pengelola Kampung Kajoetangan Heritage dalam pengelolaan destinasi yang berkelanjutan.
FACTORS AFFECTING BULLISH IHSG IN COVID 19 PANDEMIC CONDITIONS Yulis Nurul Aini; Ludfi Djajanto; Baroroh Lestari; Maskur
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 4 (2023): JULY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i4.787

Abstract

The outbreak of the Covid-19 pandemic in early 2020 had profound and far-reaching impacts on global economies and financial markets. As countries implemented lockdowns, travel restrictions, and various other measures to curb the spread of the virus, financial markets experienced unprecedented volatility. The stock markets, in particular, exhibited fluctuations that were both dramatic and complex, challenging traditional understanding and analysis.  This study aims to examine the factors influencing the bullish movement of the Composite Stock Price Index (CSPI) during the Covid-19 pandemic. Drawing data from reputable sources such as the Indonesia Stock Exchange, The Central Bureau of Statistics, and Bank Indonesia, the research focuses on monthly records of the CSPI, inflation rates, and interest rates. Employing multiple regression analysis as the analytical tool, the study explores the intricate relationships between these variables. The findings present intriguing insights into the interplay between economic factors and stock market behavior. Notably, the research reveals a positive and statistically significant link between inflation and the bullish movement of the CSPI amidst the Covid-19 context. This suggests that rising inflation rates are associated with an upward trend in the CSPI. Conversely, the study uncovers a negative correlation between interest rates and the bullish trajectory of the CSPI during the pandemic. Higher interest rates are found to curtail the bullish movement of the index. This study contributes to a deeper understanding of the financial dynamics during challenging periods, offering valuable insights for investors, analysts, and policymakers seeking to navigate the complexities of the stock market amid Covid-19.
Pengaruh Shopping Lifestyle, Fashion Involvement, Dan Price Discount Terhadap Impulse Buying Pada Deliwafa Store Kota Malang (Studi Pada Mahasiswi Jurusan Administrasi Niaga Politeknik Negeri Malang) Fitri Dwi Puspitasari; Baroroh Lestari; Eko Boedhi Santoso
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/nf65na41

Abstract

The purpose of this study is to examine the impact of shopping lifestyle, fashion involvement, and price discounts partially  and simultaneously on impulse buying towards the Deliwafa Store. This study was a quantitative type using an explanatory research method that distributed questionnaires to 127 respondents. The sampling technique used was multistage sampling with cluster sampling, and purposive sampling. To analyze it, used descriptive techniques and multiple regression with hypothesis testing, classical assumptions, and analysis of the coefficient of determination. The results of the study showed that shopping lifestyle, fashion involvement, and price discounts have a partial and simultaneous impact on impulse buying. Several strategies are needed to increase impulse buying, namely by optimizing strategies to increase the attractiveness of the importance of family opinion in shopping lifestyle, strategies to increase consumer perceptions of fashion involvement, and strategies to increase the effectiveness of small discounts at price discounts.
TRAINING AND MENTORING ON PACKAGING OPTIMIZATION OF POLINEMA CRISPY DUWET BANANA GEDEBOG CHIPS IN THE COMMUNITY OF DUWET VILLAGE, TUMPANG SUB-DISTRICT, MALANG DISTRICT Baroroh Lestari; Eny Widiyowati; Achmad Suyono; Becik Gati Anjari; Diana Eka Poernamawati; Cahyo Ramadhan Pratama
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i1.522

Abstract

This PKM/Service program aims to improve the packaging and promotion of "Debog Banana Duwet Polinema Crispy Chips" in Duwet Village, Tumpang District, Malang Regency. The residents of Duwet Village face challenges in effectively packaging and promoting their product, which currently lacks adequate branding and labels. To address these issues, this community service initiative aims to provide guidance and support in improving the packaging of the chips, as well as enhancing their promotional activities. Simple packaging equipment will also be provided to streamline the packaging process. The program's implementation will begin with partner coordination and conclude with a comprehensive evaluation. The outcomes of the training and mentoring activities reveal several key findings: Partners have limited knowledge about product quality improvement, affecting the product's market recognition. Current packaging methods used by partners are basic, consisting of plastic clips without product labels, limiting their market reach to the local community. "Kribog's DuPo Crispy" products, created by partners, lack attractive branding and labels. To ensure the sustainability of "Kribog's DuPo Crispy" products produced by our partners, the following recommendations are made: Conduct training sessions focused on enhancing product quality, fostering creativity, and innovation among "Kribog's DuPo Crispy" producers. Provide support in marketing strategies to address partners' limited knowledge in this area. Offer assistance in obtaining government-issued certifications, such as P-IRT licenses and food safety certifications, to ensure product quality and safety standards for "Kribog's DuPo Crispy."
Pengaruh Influencer Media Sosial dan Konten Media Sosial terhadap Keputusan Pembelian Produk Skintific di Kota Malang Qonitatur Sofia Azzakiyah Sofia; Lina Buadiarti; Baroroh Lestari
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 6 (2026): JUNI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i6.10924

Abstract

Abstract. Social media has become an important space for consumers to search for, compare, and assessinformation before purchasing skincare products. This shift means that promotional effectiveness is nolonger determined only by the popularity of the figure delivering the message, but also by the quality ofinformation received by consumers. This study analyzes the influence of social media influencers and socialmedia content on purchase decisions for Skintific products in Malang City, both partially andsimultaneously. The study employed a quantitative approach with a causal associative design. Data werecollected through an online questionnaire from 100 Skintific consumers selected using purposive sampling.Respondents lived in Malang City, were aged 17 to 45 years, actively used social media, followed TasyaFarasya, and had purchased Skintific products between November 2023 and January 2024. Data wereanalyzed using SPSS version 25 through classical assumption tests, multiple linear regression, partial tests,simultaneous tests, and the coefficient of determination. The results show that social media influencershave a positive and significant effect on purchase decisions, with a regression coefficient of 0.477 and asignificance value of 0.001. Social media content also has a positive and significant effect, with a regressioncoefficient of 0.489 and a significance value below 0.001. Simultaneously, both variables significantlyaffect purchase decisions, with an F value of 145.858. The Adjusted R Square value of 0.650 indicates thatthe model explains 65 percent of the variation in purchase decisions. Social media content has a relativelystronger contribution than social media influencers. These findings suggest that Skintific should combinecredible influencers with engaging, accurate, accessible, and relevant content so that promotion does notstop at initial attention but supports more considered purchase decisions.Keywords: digital marketing, purchase decision, Skintific, social media content, social media influencer
Pengaruh Brand Perception dan Customer Engagement terhadap Purchase Intention pada Live Streaming Commerce Yves Saint Laurent Beauty Indonesia Mutia Eka Wardani; Baroroh Lestari; Lina Budiarti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/67kkde61

Abstract

The growth of live-streaming commerce has encouraged companies to leverage social media as a more interactive marketing strategy. As a luxury brand, Yves Saint Laurent (YSL) Beauty Indonesia has begun using TikTok Live as a marketing platform with the potential to influence brand perception, customer engagement, and consumer purchase intention. This study aims to analyze the influence of brand perception and customer engagement on purchase intention in YSLBeauty Indonesia’s live-streaming commerce. This study was a quantitative study using an explanatory research approach. Data were collected via a questionnaire and analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²) with SPSS 25. The results indicated that brand perception had a positive effect on purchase intention (p = 0,003 < 0,05), while customer engagement also had a positive effect (p = 0,003 < 0,05). Simultaneously, both variables had a positive effect on purchase intention, with an F-calculated value of 59.357 and a coefficient of determination (R²) of 0.550. Based on the research findings, it can be concluded that brand perception and customer engagement have a positive effect both individually and collectively on purchase intention in YSL Beauty Indonesia’s live-streaming commerce. Customer engagement has a greater influence than brand perception, therefore, it needs to be continuously optimized through engaging interactions during live streams.
Analisis SWOT sebagai Dasar Perumusan Strategi Pemasaran pada UMKM Cireng Isi Primadona di Kota Malang Nanda Oktavia Irawati; Achmad Zaini; Baroroh Lestari
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/cnvd6120

Abstract

The increasingly intense competition in the culinary business requires MSMEs to have marketing strategies that can enhance their business competitiveness. Cireng Isi Primadona MSME in Malang City possesses strengths such as affordable prices, product variety, and good quality, while facing opportunities from the growing use of social media, alongside threats from competition and shifting consumer preferences. This qualitative research with a descriptive approach aims to identify SWOT factors, analyze strategic conditions through IFAS and EFAS matrices, and formulate appropriate marketing strategies. Data were collected through observation, interviews, and documentation from owners, employees, and consumers selected using purposive sampling. Data analysis employed an interactive model and SWOT analysis. The results showed an IFAS score of 2.38 (strengths 1.69; weaknesses 0.69) and an EFAS score of 2.69 (opportunities 2.06; threats 0.63), with coordinates (1.00; 1.43) placing the MSME in Quadrant I (Growth-Oriented Strategy). The recommended strategy is Strength–Opportunity (SO), including optimizing social media promotions, improving digital content quality, utilizing digital marketing features, expanding market reach, and maintaining product quality and innovation. Cireng Isi Primadona MSME is in a condition that supports growth strategies because its internal strengths and external opportunities outweigh its weaknesses and threats, so the appropriate marketing strategy is to leverage all business strengths to capture market opportunities through digital marketing optimization.
Co-Authors Achmad Zaini Afandi, Yosi Agung Hari Wicaksono Ahmad Fauzi Ayu Sulasari Becik Gati A Becik Gati Anjari Cahyo Ramadhan Pratama Diana Eka P. Diana Eka Poernamawati Eko Boedhi Santoso Ellyn Eka W Ellyn Eka Wahyu Eny Widiyowati Evi Suwarni, Evi Farika Nikmah Fitri Dwi Puspitasari Heru Utomo Ita Rifiani Permatasari Jatrifia Ongga S Kusmintarti, Anik Lina Buadiarti LINA BUDIARTI Ludfi Djajanto Maskur, M Mutia Eka Wardani Nanda Oktavia Irawati Nilawati Fiernaningsih Pudji Herijanto Qonitatur Sofia Azzakiyah Sofia Siti Nurbaya Suyono, Achmad Tri Yulistyawati Evelina Vicko Dafa Alvinsyah Yekie Senja Oktora Yekie Senja Oktora Yulis Nurul Aini