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All Journal Jurnal Kewirausahaan dan Bisnis Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Jurnal Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies Jurnal Aplikasi Bisnis
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Jurusan Administrasi Bisnis, Politeknik Negeri Malang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PENGGUNA OJEK ONLINE GRAB Agung Hari Wicaksono; Baroroh Lestari
Jurnal Aplikasi Bisnis Vol. 8 No. 2 (2022)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v8i2.460

Abstract

Perkembangan zaman mendorong banyak hal untuk berkembang dan berinovasi, termasuk dibidang transportasi. Kegiatan Promosi dan perhatian akan Kualitas Pelayanan yang dilakukan pihak perusahaan Grab dapat menjadi cara perusahaan untuk terus bertahan dan terus bersaing dengan perusahaan transportasi lainnya. Tujuan dari penelitian ini adalah mengetahui pengaruh antara promosi dan kualitas pelayanan terhadap kepuasan pelanggan di pengguna ojek online Grab. Untuk metode penelitian yang dipakai pada penelitian adalah metode penelitian kuantitatif dengan pengujian hipotesis. Dalam Pengumpulan data metode yang digunakan adalah dengan metode kuesioner. Penentuan jumlah sampel pada penelitian ini , diambil dengan menggunakan teknik purposive sampling, dan diperoleh hasil sebanyak 62 responden pengguna ojek online Grab. Metode analisa data menggunakan uji regresi berganda. Penelitian yang telah dilakukan didapatkan hasil bahwa pada variabel promosi dan kualitas pelayanan terdapat pengaruh yang positif dan signifikan terhadap variabel Kepuasan Pelanggan. Hasil tersebut ditunjukkan dengan hasil uji regresi berganda yang hasilnya menunjukkan nilai Variabel Promosi 0,315 dan variabel Kualitas Pelayanan 0,174. Hasil dari koefisien determinasi sebesar 0,352  sama dengan 35,2 persen yang menunjukkan bahwa terdapat pengaruh diantara Promosi dan Kualitas Pelayanan terhadap Kepuasan Pelanggan adalah sebesar 35,2 persen dan 64,8 persen dipengaruhi dari faktor yang lain.
Analysis of Logistic Administration Processes in Supporting the Export of Processed Seafood Products at CV Pasific Harvest Evi Suwarni; Baroroh Lestari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6612

Abstract

This study analyzes the logistic administration processes at CV Pasific Harvest and their significance in supporting the export of processed seafood products. Efficient logistics, including inventory management, stock opname, and export documentation, are critical for maintaining product quality and meeting international market demands. The study aims to evaluate strengths, weaknesses, and opportunities in the company's logistic processes to enhance export efficiency. A qualitative case study design was employed, utilizing data collected through interviews with logistic staff, observations of warehouse practices, and analysis of logistic records and export documentation. The results highlight the effective implementation of the First In, First Out (FIFO) system, regular stock opname, and detailed documentation practices, which significantly improve operational accuracy and reduce waste. However, challenges such as damaged goods due to improper stacking during storage and dependency on a limited supplier base were identified as areas for improvement. Proposed solutions include stricter storage and handling guidelines, supplier diversification, and the adoption of digital tools for inventory and documentation management to enhance efficiency and accuracy.This study concludes that CV Pasific Harvest’s optimized logistic administration contributes to its competitive advantage by ensuring product consistency and reliability in international markets. Addressing existing challenges and leveraging identified strengths can further enhance its operational efficiency and market position. These findings provide valuable insights for similar industries aiming to improve their export logistics and adapt to global market dynamics.
Unlocking Global Opportunities for Creative Smes: The Case of CV. Aura Sufa’s Internationalization Journey Evi Suwarni; Baroroh Lestari; Ellyn Eka Wahyu; Ika Kusumasasti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9802

Abstract

                This research aims to identify the internationalization strategies adopted by UMKM CV. Aura Sufa, a small enterprise focused on food production, in entering global markets. A qualitative approach was employed, utilizing interviews and documentation to gather data over seven months, from March to October 2024. The study shows that internationalization of small-medium enterprises (SMEs) is achievable through strategic partnerships, product diversification, and governmental support, particularly through initiatives such as Export Center Surabaya. CV. Aura Sufa successfully penetrated the Taiwanese market by leveraging unique fruit-based products, which demonstrate the potential for local businesses to thrive globally. Key challenges faced include production capacity limitations and language barriers. The findings highlight the importance of continuous innovation and networking in sustaining international market presence. This research offers valuable insights for both practitioners and policymakers to enhance the competitiveness and sustainability of SMEs, helping to align strategies with future market trends and government policies.    
Strategi Pemasaran Ekspor UMKM Furniture Berbasis Branding dan Diferensiasi Produk Kreatif: Analisis pada CV Delta Raya Evi Suwarni; Baroroh Lestari; Ellyn Eka Wahyu; Ika Kusumasasti; Fahmi Muhammad Az Zuhri6
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9803

Abstract

This study aims to analyze branding and product differentiation strategies in optimizing the export of creative economy-based furniture SMEs, with a case study on CV Delta Raya. In facing global competition, export-oriented furniture SMEs require marketing strategies that not only enhance competitiveness in international markets but also create unique values that represent the strength of the local creative economy. Strong branding helps build a positive company image in global markets, while product differentiation ensures competitive advantages that appeal to international consumers. This research employed a qualitative method with a case study approach on CV Delta Raya’s export-oriented furniture SMEs. Data were collected through in-depth interviews with the business owner, direct observation of marketing strategies, and document analysis related to branding, promotion, and product design. The findings indicate that CV Delta Raya has utilized creative economy-based branding through environmentally friendly product positioning, vintage designs with artistic value, and the use of the Timber Legality Verification System (SVLK) as an element of trust in international markets. Product differentiation strategies were implemented by emphasizing production quality, alignment with global design trends, and product customization according to buyer requirements. However, weaknesses remain in digital promotion and limited penetration into new markets beyond existing buyers. In conclusion, branding and product differentiation strategies based on the creative economy have proven effective in strengthening the global market position of furniture SMEs in Batu. To maximize their potential, digital branding enhancement, international market diversification, and collaboration with government and trade associations are recommended to facilitate global promotion.
Co-Authors Achmad Zaini Afandi, Yosi Agung Hari Wicaksono Arni Utamaningsih Becik Gati A Becik Gati Anjari Diana Eka P. Diana Eka Poernamawati Ellyn Eka W Ellyn Eka Wahyu Evi Suwarni, Evi Fahmi Muhammad Az Zuhri6 Farika Nikmah Heru Utomo Ika Kusumasasti Ita Rifiani Permatasari Jatrifia Ongga S Kusmintarti, Anik Ludfi Djajanto Mahmudatul Himma Maskur Maskur Maskur Nilawati Fiernaningsih Pudji Herijanto Siti Nurbaya Vicko Dafa Alvinsyah Yekie Senja Oktora Yekie Senja Oktora Yulis Nurul Aini