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PENGARUH KODE ETIK PERUSAHAAN DAN KOMITMEN KARYAWAN TERHADAP KINERJA KARYAWAN PADA PT. LEON TESTING AND CONSULTANCY INDONESIA CABANG MEDAN Rifahni Qivitiya; Sahnan Rangkuti; Al Firah
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 8 NO. 2 DESEMBER 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v8i2.4220

Abstract

Analisis Peran Stockist Dalam Meningkatkan Penjualan Produk Herbal Pada PT. Herba Penawar Alwahida Indonesia Cabang Deli Serdang 2 Arifah Inayahtullah; Ngatno Sahputra; Al Firah
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 8 NO. 2 DESEMBER 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v8i2.4216

Abstract

Pengaruh Pemasaran Relasional Dan Customer Gathering Terhadap Kepuasan Konsumen Pada PT. Aspacindo Kedaton Motor Medan Diki Arfanda; Ngatno Sahputra; Al Firah
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 8 NO. 2 DESEMBER 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v8i2.4217

Abstract

Pengaruh Pelayanan Customer Service Dan Fasilitas Kantor Terhadap Loyalitas Nasabah Pada PT. Bank Negara Indonesia (Persero) Tbk Kantor Cabang Medan Hery Tri Yudi; Ahmad Taufiq Harahap; Al Firah
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 8 NO. 2 DESEMBER 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v8i2.4218

Abstract

Analisis Peran Digital Marketing Dalam Meningkatkan Volume Penjualan Pada PT. Mondelez Indonesia Di Medan Dara AlFira; Ngatno Sahputra; Al Firah
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8785

Abstract

ABSTRACT - This research aims to analyze the role of digital marketing in increasing sales volume at PT. Mondelez Indonesia in Medan. This research uses a qualitative approach with data collection techniques through interviews, observation and documentation. Data analysis techniques are carried out through the stages of data reduction, data presentation, and drawing conclusions. The research results show that digital marketing plays a role in increasing the sales volume of PT products. Mondelez Indonesia, through the use of social media and marketplace platforms such as Shopee, the company is able to expand its marketing reach, increase brand awareness and attract consumer buying interest. The Shopee platform is one of the digital media that makes the largest contribution to sales of company products. However, its implementation has experienced several obstacles, such as the uneven level of consumer involvement, high levels of competition, and the use of digital data that has not been optimal in analyzing consumer behavior. Therefore, companies need to increase creativity in creating digital content, maximize the use of consumer data, and strengthen promotional strategies through various digital platforms so that the implementation of digital marketing can be more effective in increasing product sales volume.
Analisis Penyelesaian Pembiayaan Kredit Pemilikan Rumah (KPR) Bermasalah (Studi Pada Bank BTN Kantor Cabang Syariah Medan) Ruhiya Azarita Br Ginting; Muhammad Amri Nasution; Al Firah
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8732

Abstract

This research aims to analyze the causes of problematic Home Ownership Credit (KPR) financing and find out the resolution strategies used by Bank BTN Syariah Medan Branch Office in handling this financing. The application of Home Ownership Credit (KPR) financing is popular with many people to own a house with the risk of financing problems which can affect the performance and stability of the bank. This research uses research methods with a qualitative approach, with data collection techniques including observation, interviews and documentation. Research informants include internal bank personnel who handle financing and customers who experience problematic Home Ownership Loan financing. The research results show that the causes of problematic Home Ownership Loan financing are influenced by two factors, namely internal factors related to the customer's personal circumstances such as decreasing income, lack of financial management skills, and indiscipline in making installment payments and external factors including economic conditions, increasing living costs, and unexpected expenses which affect the customer's ability to fulfill their obligations. In resolving problematic Home Ownership Loan financing, Bank BTN Syariah Medan Branch Office applies several resolution strategies, such as a persuasive approach to customers, restructuring financing through rescheduling, reconditioning and restructuring, as well as settlement through collateral auctions as a last resort if customers are unable to fulfill their obligations.
Dampak Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pada Distributor Bahan Bangunan Di PT Vayata Senada Cemerlang Putri Fadhillah; Ahmad Taufiq Harahap; Al Firah
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8735

Abstract

This study aims to determine and analyze the effect of service quality and price on customer satisfaction at the building materials distributor of PT Vayata Senada Cemerlang. Customer satisfaction is one of the important factors for companies in maintaining customers and increasing company competitiveness amid increasingly tight business competition. The research method used in this study is a quantitative method with descriptive and associative approaches. The population in this study consisted of all customers of PT Vayata Senada Cemerlang, with a sample of 83 respondents obtained through a questionnaire technique. The data analysis techniques used include validity test, reliability test, multiple linear regression analysis, t-test, F-test, and coefficient of determination using the SPSS program. The results of the study show that partially service quality has a positive but not significant effect on customer satisfaction, while price has a positive and significant effect on customer satisfaction. Simultaneously, service quality and price have a significant effect on customer satisfaction at PT Vayata Senada Cemerlang. This indicates that the better the service quality and the more appropriate the price offered, the higher the level of customer satisfaction will be. Based on these results, the company is expected to continuously improve service quality and set competitiveprices in order to increase customer satisfaction and maintain customer loyalty.
Co-Authors Ahmad Taufiq Harahap Arifah Inayahtullah Ayu Sekar Harum Dara AlFira Diki Arfanda Hery Tri Yudi M. Amri Nasution Muhammad Amri Nasution Muhammad Asnawi Ngatno Sahputra Nilawati Nilawati Nora Pebrina Putri Fadhillah Putri Utami Rifahni Qivitiya Rika Napitupulu Ruhiya Azarita Br Ginting Sahnan Rangkuti Septyan Nanda Simanjuntak Sundoro Sundoro Umar Hamdan Nasution