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All Journal Kepariwisataan: Jurnal Ilmiah Pringgitan
Heni Dwi Lestari
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Pringgitan

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Pengaruh Jumlah Kunjungan Wisatawan dan Objek Wisata Terhadap Pendapatan Asli Daerah Daerah Istimewa Yogyakarta Wahyuni, Sri; Lestari, Heni Dwi; Susilo, Susilo
Pringgitan Vol 4, No 2 (2023): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v4i2.384

Abstract

This study aims to measure the impact of the number of tourist visits and tourist attractions on increasing the local revenue of the Special Region of Yogyakarta Province for the period 2019-2023. This research uses secondary data obtained from an tourism office in the Special Region of Yogyakarta. Sampling in this study was conducted in all districts in the Special Region of Yogyakarta. This research technique uses linear regression analysis. The research found that the variable number of visits has a positive effect on the original income and tourism has a negative effect on the original income. Meanwhile, tourist attractions have no effect on indigenous income. New research was conducted in Yogyakarta Special Region Province, which has been conducted to find out how effective financial governance is in the development and development of the tourism sector.Keywords: Tourist Visit; Tourist Attraction; Local Revenue
PENGARUH INSTAGRAM SEBAGAI MEDIA DIGITAL MARKETING TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI TAMAN PINTAR YOGYAKARTA Tuti, Liberti Widiyas; Lestari, Heni Dwi; Wahyuni, Sri
Pringgitan Vol 6, No 2 (2025): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v6i2.937

Abstract

AbstrakTaman Pintar Yogyakarta merupakan daya tarik wisata edukatif yang memanfaatkan media sosial sebagai sarana digital marketing. Penelitian ini bertujuan untuk menganalisis pengaruh Instagram sebagai media digital marketing terhadap keputusan berkunjung wisatawan ke Taman Pintar Yogyakarta. Penelitian menggunakan pendekatan kuantitatif dengan jumlah sampel 100 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier sederhana dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa Instagram berpengaruh positif dan signifikan terhadap keputusan berkunjung wisatawan (p < 0,05; thitung = 10,467). Koefisien determinasi menunjukkan bahwa Instagram memberikan kontribusi sebesar 52,8% terhadap keputusan berkunjung, sedangkan 47,2% dipengaruhi oleh variabel lain. Temuan ini menunjukkan bahwa optimalisasi strategi promosi berbasis Instagram dapat meningkatkan kunjungan wisatawan ke Taman Pintar Yogyakarta.Kata Kunci: Digital Marketing; Instagram; Keputusan BerkunjungAbstractTaman Pintar Yogyakarta is an educational tourist attraction that actively utilizes social media as a digital marketing tool. This study aims to analyze the influence of Instagram as a digital marketing medium on tourists’ visiting decisions to Taman Pintar Yogyakarta. The research employs a quantitative approach with a sample of 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using simple linear regression with SPSS version 25. The results indicate that Instagram has a positive and significant influence on tourists’ visiting decisions (p < 0.05; tcount = 10.467). The coefficient of determination shows that Instagram contributes 52.8% to visiting decisions, while the remaining 47.2% is influenced by other factors. These findings suggest that optimizing Instagram-based promotional strategies can enhance tourist visitation to Taman Pintar Yogyakarta.Keywords: Digital Marketing; Instagram; Visiting Decision
Co-Authors Herry Teguh Santoso Novi Irawati Prasetyawati, Chandra Yulia Susilo, Susilo Tuti, Liberti Widiyas Wahyu Puja Kesuma Wahyuni, Sri