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Strategi Pengembangan Ternak Kerbau Di Kabupaten Manggarai Barat Rustam Ahmad; Maria Yusintha Luruk; Ulrikus R Lole
JURNAL AGRIBISNIS TERPADU Vol 13, No 2 (2020)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v13i2.9868

Buffalo has a huge role in community life in West Manggarai Regency, both as working and as socio-cultural livestock such as for deaths and marriages. However, government support in the development of buffalo is meager, increasing buffalo population fluctuations. This condition exacerbated by the availability of males and buffalo breeding patterns is still traditional. This study aims to formulate priority strategies and programs in the context of buffalo development. This study uses the SWOT and AHP methods to formulate strategy and determine priority strategies and programs. This study uses survey methods, and sampling by purposive sampling with criteria for the number of buffalo livestock ownership of at least five has sold buffalo in the last three years and has a productive female. Through the results of the SWOT and AHP analysis strategies in the development of buffalo in Manggarai Barat District, increasing buffalo production and productivity are top priorities, improving human resource skills and institutional strengthening of second priority farms, optimizing the availability of pasture fields and third-priority agricultural waste, and increasing synergy fourth priority supporting institutions. Priority programs in the context of developing buffalo are strengthening institutional livestock with a weight of 0.1481, improving human resource skills with a load of 0.1410, providing a superior male program with a weight of 0.1376, mapping and revitalization of pasture fields with a weight of 0.1256, supplying animal feed with a load of 0.1069, applying processing technology feed with a weight of 0.0951, increased use of financial institutions with a weight of 0.0705, prevention and control of ruminant livestock diseases with a load of 0.0651, increase the synergy of the world of high poaching with the world of animal husbandry with a weight of 0.0585, construction of supporting facilities and infrastructure with a load of 0.0469. The Government of West Manggarai Regency expected to schedule synergistically as well as implement it; so that the buffalo development policy is right on target and can increase the buffalo population so that it will lead to the progress and improvement of the welfare of buffalo ranchers.

ANALISIS PERMINTAAN DAGING SAPI DI KOTA KUPANG Fransiskus Yulius Dhewa Kadju; Fabian Heri Lawalu; Maria Yasinta Luruk Yasinta Luruk
JURNAL NUKLEUS PETERNAKAN Vol 1 No 2 (2014): Desember 2014
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/nukleus.v1i2.751

This study aims to determine the variation in consumer demand for beef as well as to identify and analyze factors that affect the demand for beef. Method of the research applied was survey. Data were collected through two stages. Firstly, four villages were selected purposively. The second stage was the selection of 163 households as respondents by performing proportional random sampling. Data were analyzed by applying correlation and multiple linear regression using Cobb-Douglas function. The result showed that the average consumption of beef is 3±2,41 kg per month (Coefficient of Variation= 64%). Correlation analysis showed that there are four factors that have very strong relationship (P<0,01) on the beef demand (Y); i.e., the price of beef (X1), income (X5), number of family member (X6), and level of education (X7). Regression analysis showed that all four factors identified have a very significant effect on demand for beef (P<0,01) and can be explained by the Cobb-Douglas equation as follow: Y= 12,246 X1-1,057 X50,952 X60,392 X70,231 (R2 = 0,77). The coefficient of determination R2 = 0,77 indicates that 77% of the variation of the amount of beef demand by consumers in Kupang Municipality can be explained simultaneously by the four factors identified, while 23% is explained by other factors that are not involved in this research with beef demand was elastic. ABSTRAK Penelitian ini bertujuan untuk mengetahui besarnya variasi permintaan konsumen terhadap daging sapi serta mengidentifikasi dan menganalisis faktor-faktor yang berpengaruh terhadap permintaan daging sapi. Metode penelitian yang digunakan adalah metode survei. Data dikumpulkan melalui dua tahap, yakni tahap pertama adalah menentukkan empat kelurahan contoh secara purposif dan tahap kedua adalah penentuan 163 responden contoh yang dilakukan secara acak proporsional. Selanjutnya data dianalisis dengan menggunakan analisis korelasi dan regresi linear berganda menggunakan fungsi Cobb-Douglas. Hasil penelitian menunjukkan bahwa rata-rata konsumsi daging sapi adalah 3±2,41 kg per bulan (Koefisien Variasi = 64%). Analisis korelasi menunjukkan bahwa terdapat empat faktor yang memiliki hubungan yang sangat kuat (P<0,001) terhadap permintaan daging sapi (Y) yaitu harga daging sapi (X1), pendapatan (X5), jumlah anggota keluarga (X6), dan lama pendidikan (X7). Selanjutnya dalam analisis regresi menunjukkan bahwa keempat faktor yang diidentifikasi berpengaruh sangat nyata terhadap permintaan daging sapi dan dapat diterangkan melalui persamaan Cobb-Douglas: Y= 12,246 X1-1,057 X50,952 X60,392 X70,231 (R2 = 0,77). Koefisien determinasi R2 = 0,77 mengindikasikan bahwa 77% variasi jumlah permintaan daging sapi oleh konsumen di Kota Kupang dapat dijelaskan oleh keempat faktor yang diidentifikasikan sedangkan 23% dijelaskan oleh faktor lain yang tidak diperhitungkan dalam penelitian ini dengan permintaan daging sapi bersifat elastis (b1= 1,057).

PENGARUH PENAMBAHAN TEPUNG DAUN MENGKUDU (Morinda citrifolia) DALAM RANSUM TERHADAP NILAI EKONOMIS AYAM BROILER Stanislaus Kuna Keni; Maria Y asintha Luruk; Herowati Tutut Pangestuti
JURNAL NUKLEUS PETERNAKAN Vol 1 No 2 (2014): Desember 2014
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/nukleus.v1i2.761

The aim of this research were to know the economy value of diet CP 11, CP 12 and Morinda citrifolia/ noni leaf powder used in each treatment. In this research, 64 boiler chickens were used. The experiment used Complately Randomised Design (RCD) consists of four treatments and four replications. The treatment tested were R0: Commercial ration (control), R1: Commercial ration + 5% noni leaf powder, R2: Commercial ration + 10% noni leaf powder, R3: Commercial ration + 15% noni leaf powder. The economy value that gotten from benefit analysis and economy efficiency were a profit on the treatment R0 Rp. 7.059, R1 Rp.3.707, R2 Rp.1.636, R3 Rp. 1.518 and the economy efficiency value on the treatment R0 0,53, R1 0,58, R2 0,60, R3 0,59. The result of analysis showed that adding noni leaf powder 5%-15% has real influence for (P<0.05) toward the economy value of boiler chickens. It can be concluded that there is a benefit in using more noni leave powder in the commercial ration boiler chickens, although the benefit is not maximal when compared to R0. The treatment that gives most benefit is R0 is about Rp 7.059 and the most efficiency is R0 that is Rp 0,53. ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui nilai ekonomis (keuntungan) dari ransum CP 11 dan CP 12 dan mengkudu yang digunakan dalam setiap perlakuan. Dalam penelitian ini digunakan 64 ekor ayam broiler. Rancangan percobaan yang digunakan adalah Rancangan Acak Lengkap (RAL) yang terdiri dari 4 perlakuan dan 4 ulangan sehingga terdapat 16 unit percobaan. Perlakuan yang diuji adalah R0: Ransum Komersial tanpa tepung daun mengkudu, R1: Ransum komersial + 5% tepung daun mengkudu, R2: Ransum komersial + 10% tepung daun mengkudu R3: Ransum komersial + 15% tepung daun mengkudu. Nilai ekonomis diperoleh dari analisis keuntungan dan efisiensi ekonomi yaitu keuntungan pada perlakuan R0 Rp. 7.059, R1 Rp.3.707, R2 Rp.1.636, R3 Rp. 1.518 dan nilai efisiensi ekonomi pada perlakuan R0 0,53, R1 0,58, R2 0,60, R3 0,59. Hasil analisis sidik ragam menunjukkan bahwa penambahan tepung daun mengkudu 5% - 15% berpengaruh nyata (P<0.05) terhadap nilai ekonomis ayam broiler. Dari hasil penelitian dapat disimpulkan bahwa penambahan tepung daun mengkudu dalam ransum komersial ayam broiler semuanya menguntungkan, walaupun keuntungan itu belum maksimal jika dibandingkan dengan R0. Perlakuan yang paling menguntungkan adalah pada perlakuan R0 dengan keuntungan sebesar Rp. 7.059 dan yang paling efisien terdapat pada perlakuan R0 0,53

ANALISIS NILAI TAMBAH DAGING BABI SEGAR MENJADI SE’I BABI SIAP SAJI (STUDI KASUS USAHA AGROINDUSTRI SE’I BABI DI BAUN) Arsita Anis Tamu Ina; Maria Yasinta Luruk; Arnoldus Keban
JURNAL NUKLEUS PETERNAKAN Vol 3 No 2 (2016): Desember 2016
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/nukleus.v3i2.798

The role of agro-industries to increase the value-added of the products through processing method is essentially important, including fast smoked pork. During July 2016, an analysis of the value-added products of smoked pork of agro-industry located in Baun-Kupang was undertaken to determine whether increasing the quality of pork through processing method would increase both the value-added of fast smoked pork and the income of the entrepreneur.Data was collected through observations of pork processing in the agro-industry site and interviews based on the prepared questionnaires. The data obtained were analyzed using value-added analysis following the method of Hayami (1987) and contribution revenue analysis following the method of Soekartawi (1995). Increasing the quality of pork through processing method increases the value-added as much as Rp.34.397/Kg was observed in the present study. In addition, the contribution of smoked pork to the total income of the owner is 74.02%, and that is greater than the other meat products. Thus, it can be concluded that increasing the quality ABSTRAK Peranan agroindustri dalam upaya mengolah bahan mentah menjadi produk olahan untuk meningkatkan nilai tambah sangatlah diperlukan. Salah satu upaya yang dilakukan untuk meningkatkan nilai tambah adalah pengolahan daging babi segar menjadi se’i. Suatu studi tentang nilai tambah produk se’i babi telah dilaksanakan selama bulan Juli 2016 di Agroindustri se’i babi di Baun. Tujuan penelitian ini adalah: mengetahui nilai tambah pengolahan daging babi segar menjadi se’i babi siap saji dan mengetahui kontribusi dari se’i babi terhadap pendapatan pelaku agroindustri se’i babi di Baun. Pengumpulan data dilakukan melalui observasi dan wawancara. Analisis data yang digunakan adalah analisis nilai tambah menurut Metode Hayami dan analisis kontribusi pendapatan. Hasil penelitian menunjukkan bahwa nilai tambah dari proses pengolahan daging segar menjadi se’i adalah sebesar Rp.34.397/Kg. Kontribusi usaha se’i terhadap total pendapatan agroindustri adalah sebesar 74,02% dan lebih besar dari pada produk lain. Dengan demikian dapat disimpulkan bahwa usaha agroindustri se’i babi Baun memberikan nilai tambah dan keuntungan bagi pelaku agroindustri.

ANALISIS EKONOMI PENGGUNAAN TEPUNG KULIT PISANG KEPOK TERFERMENTASI DALAM RANSUM BABI PERANAKAN LANDRACE Ignasius Paulo Datoalin; Maria Yasinta Luruk; Johanis Ly
JURNAL NUKLEUS PETERNAKAN Vol 5 No 2 (2018): Desember 2018
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/nukleus.v5i2.843

The study was carried out in the starter pens of Mad Susur pig farm in jln. Safne’o, Dusun Neketuka, Desa Baumata Timur, Kecamatan Taebenu, Kabupaten Kupang. The varibles studied in the study were: farm codition and farmer profile, income over feed cost (IOFC), production cost (variable and fixed cost), income and break even point (BEP: production and price BEP), and Net income of the pig farmer by using certain level of fermented banana skin (FBS) in the feed. There were 12 landrace crossbred pigs used in the study. Block design 4 treatments with 3 block was applied. The 4 treatments feed offered were formulated as: R0 (feed without FBS); R1 (feed with 2% FBS); R2 (feed with 4% FBS); and R3 (feed with 6% FBS). Varible studied in the study consisted of: IOFC, production cost (variable and fixed cost), income, benefit and BEP (production and price BEP). Economic analysis shows that including FBS in the feed up to the level 6% reduced IOFC to 517.087 IDR; production cost to 1.683.287 IDR; income to 918.333 IDR; increased net income up to 216.713 IDR; productin BEP at 0,84 (±1) pigs and Price BEP of 1.683.287 IDR per pig. The conclusion is that FBS can be included up to 6% in the landrace crossbred pig feed. ABSTRAK Penelitian ini dilaksanakan di kandang peternakan babi Mad Susur yang terletak di Jln. Safne’o, Dusun Neketuka, Desa Baumata Timur, Kecamatan Taebenu, Kabupaten Kupang. Permaslahan dalam penelititan ini adalah bagaimanakah keadaan usaha ternak dan karakteristik peternak serta berapa besar income over feed cost (IOFC), biaya produksi (biaya variabel dan biaya tetap), penerimaan dan break even point (BEP), yakni BEP harga dan BEP produksi dan pendapatan bersih yang diperoleh peternak dengan menggunakan tepung kulit pisang terfermentasi dalam ransum babi peranakan Landrace pada level tertentu. Penelitian ini bertujuan untuk mengevaluasi IOFC, biaya produksi, penerimaan dan BEP serta pendapatan bersih yang diperoleh peternak. Materi yang digunakan dalam penelitian ini adalah 12 ekor ternak babi Landrace. Penelitian ini menggunakan metode rancangan acak kelompok (RAK) dengan 4 perlakuan dan 3 ulangan. Perlakuan yang dicobakan adalah R0: Ransum tanpa penggunaan tepung kulit pisang terfermentasi (TKPF); R1: Ransum menggunakan 2% TKPF; R2: ransum menggunakan 4% TKPF; dan R3: ransum menggunakan 6% TKPF. Varibael dalam penelitian ini adalah IOFC, biaya produksi (biaya variabel dan biaya tetap), penerimaan, keuntungan dan BEP (produksi dan harga). Hasil analisis ekonomi menunjukkan bahwa penggunaan TKPF dalam ransum hingga level 6%: IOFC yang diperoleh hingga Rp.517.087; mampu menekan biaya produksi hingga Rp.1.683.287; penerimaan yang diperoleh hingga Rp.918.333; keuntungan bersih yang didapat semakin meningkat hingga Rp.216.713; serta mampu memberikan break even point (BEP) produksi pada 0,84 ekor dan harga sebanyak Rp. 1.683.287 per ekor ternak. Berdasarkan hal tersebut disimpulkan bahwa TKPF dapat digunakan dalam ransum babi peranakan landrace hingga level 6%.

ANALISIS USAHA TERNAK BABI DI KABUPATEN ALOR (Analysis of pig farming businesses in Alor District) Elci A. Gawang; Maria Y. Luruk; Obed H. Nono; Arnoldus Keban
JURNAL NUKLEUS PETERNAKAN Vol 9 No 1 (2022): Juni
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/nukleus.v9i1.5492

A study was carried out in Alor District for one month from 24 February to 24 March 2020. This study aims to find out and analyze the income and financial feasibility of the pig farm business in Alor Regency. The research method used was a survey method to obtain primary data through direct interviews with farmers based on a list of questionairre prepared and secondary data was obtained from related agencies. Sampling was done following a procedure of multi stages sampling . The first, selecting four sample district in apurposive manner; the second, the selectionof eight villages from each selected sub-district purpossively and the third, the selection of 80 farmers by applying non-proportional random sampling. Data were analyzed using income analysis and financial analysis focussing on the criteria of R/C, B/C,BEPQ dan BEPS.. The results showed that the average income over the total cost obtained by each farmer was Rp.10,146,807/ year and the income over cash cost was RP.2,565,807 /year. Financial analysis showed that the value of R/C = 3.48, B/C = 2.48,BEPQ.= 0.29 AU and BEPS. = Rp.426.200,-.In summary, the pig farm business in Alor District was profitable and financially feasible. Therefore, this business needs to be developed and improved.

Analisis faktor – faktor yang mempengaruhi permintaan ayam broiler di Kecamatan Bajawa Kabupaten Ngada (Analysing factors influencing the request of broiler chicken in Bajawa Ngada District) Zakarias Teke; Maria Yasinta Luruk; Matheos F Lalus
Jurnal Peternakan Lahan Kering Vol. 1 No. 3 (2019): September
Publisher : Jurnal Peternakan Lahan Kering

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.745 KB)

Tingginya permintaan daging ayam dikarenakan harga daging ayam relatif murah dibandingkan dengan daging babi dan daging sapi. Oleh karena itu konsumen lebih cenderung memilih untuk membeli daging yang lebih murah agar dapat mengurangi anggaran belanja untuk konsumsi. Meningkatnya jumlah anggota keluarga mengakibatkan banyak permintaan barang dan jasa juga meningkat. Adanya perubahan pola konsumsi serta selera masyarakat di Kota Bajawa kearah protein hewani telah meningkat,sehingga meningkat pula kebutuhan akan daging ayam. Selain pertambahan anggota keluarga, ada beberapa faktor yang dapat mempengaruhi tingkat permintaan daging ayam broiler di Kota Bajawa, antara lain: harga daging ayam broiler itu sendiri, harga barang substitusi yakni harga ikan segar, harga telur ayam, serta pendapatan, pendidikan, selera preferensi, jumlah anggota keluarga, sosial budaya dan motif – motif konsumen. Tujuan penelitian ini adalah 1) Mengidentifikasi dan menganalisis faktor–faktor yang mempengaruhi permintaan ayam broiler di Kecamatan Bajawa; 2) Menganalisis elastisitas permintaan ayam broiler di Kecamatan Bajawa. Metode yang digunakan dalam penelitian ini adalah metode survey. Data dianalisis secara kualitatif dan kuantitatif (korelasi, analisis power function Cobb-Douglas). Hasil penelitian menunjukan bahwa empat faktor yang memiliki hubungan yang sangat nyata dengan permintaan daging ayam broiler (Y), yaitu harga daging ayam broiler (X1), harga telur (X3), pendapatan (X5), tingkat pendidikan (X6). Kata Kunci: Permintaan, daging ayam broiler, faktor pengaruh. The high demand for chicken meat is due to the relatively cheap price of chicken compared to pork and beef. Therefore, consumers are more likely to choose to buy cheaper meat in order to reduce the budget for consumption. The increase in the number of family members has resulted in much demand for goods and services also increasing. The change in consumption patterns and tastes of the people in the city of Bajawa towards animal protein has increased, so there is an increasing need for chicken meat. In addition to the addition of family members, there are several factors that can affect the level of demand for broiler chicken meat in Bajawa City, among others: the price of broiler chicken meat itself, the price of substitute goods for fresh fish prices, the price of chicken eggs, as well as income, education, preference, number family members, socio-cultural and consumer motives. The purpose of this study is 1) To identify and analyze the factors that influence the demand for broiler chickens in Bajawa Subdistrict; 2) Analyzing the elasticity of demand for broilers in Bajawa District. The method used in this study is the survey method. Data were analyzed qualitatively and quantitatively (correlation, Cobb-Douglas power function analysis). The results showed that four factors had a very significant relationship with the demand for broiler chicken (Y), namely the price of broiler chicken meat (X1), egg price (X3), income (X5), education level (X6). Keywords: Demand, broiler chicken meat, influence factor.

Nilai Ekonomi Penggunaan Berbagai Jenis Konsentrat dalam Bahan Pakan Berbasis Pollard Klotilde Kolo; Maria Yasinta Luruk; Johanis Ly
Jurnal Peternakan Lahan Kering Vol. 1 No. 3 (2019): September
Publisher : Jurnal Peternakan Lahan Kering

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.185 KB)

Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan tepung biji asam terfermentasi dengan Saccharomyces cerevisiae dalam ransum ayam broiler terhadap efisiensi penggunaan ransum, efisiensi ekonomi, income over feed and chick cost dan keuntungan tambahan. Materi yang digunakan adalah 64 ekor ayam broiler berumur 3 minggu. Penelitian ini menggunakan Rancangan Acak Lengkap (RAL) dengan 4 perlakuan dan 4 ulangan. Perlakuan yang diberikan yaitu: Ransum basal tanpa penggunaan tepung biji asam terfermentasi (R0), Ransum basal yang menggunakan 8% tepung biji asam terfermentasi (R1), Ransum basal yang menggunakan 10% tepung biji asam terfermentasi (R2), Ransum basal yang menggunakan 12% tepung biji asam terfermentasi (R3).Variabel yang diteliti adalah efisiensi penggunaan ransum, efisiensi ekonomi, income over feed and chick cost dan keuntungan. Kesimpulan dari penelitian ini adalah penggunaan tepung biji asam terfermentasi dengan level 8%, 10% dan 12% dalam ransum berpengaruh tidak nyata (P>0,05) atau memberikan pengaruh relatif sama terhadap efisiensi penggunaan ransum dan income over feed and chick cost, memberikan pengaruh sangat nyata terhadap efisiensi ekonomi dan memberikan keuntungan tambahan. Kata kunci : broiler, nilai ekonomi, fermentasi, biji asam The aim of this study is to evaluate the effect of including fermented tamarind seeds meal into broiler diet on feed efficiency, economic value, income over feed and chick cost, economic efficiency and added benefit value of broiler. There were 64 three weeks old broilers used in the feeding trial. Completely randomized design 4 treatments with 4 replicates procedure was applied in the trial. The 4 treatment feeds offered were composed as: basal feed without fermented tamarind seeds meal (R0); feed containing 8% fermented tamarind seeds meal (R1); feed containing 10% fermented tamarind seeds meal(R2); and feed containing 12% fermented tamarind seeds meal. The conclusion of this study is that including fermented tamarind seed flour at levels 8%, 10% and 12% into diet is highly significant (P<0,01) on economic efficiency and performs the added benefit value, but not significant (P>0.05) or performs the similar in the feed efficiency, income over feed and chick cost; that effect of treatment Keywords : broiler, fermentation, tamarind seeds, economic value

Analisis potensi pengembangan usaha peternakan sapi potong di Kabupaten Kupang Nimrot Yacob Humau; Maria Y. Luruk; Arnoldus Keban
Jurnal Peternakan Lahan Kering Vol. 2 No. 4 (2020): Desember
Publisher : Jurnal Peternakan Lahan Kering

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.248 KB)

Tujuannya penelitian ini adalah 1) menentukan wilayah basis pengembangan ternak sapi potong, 2) menganalisis laju pertumbuhan populasi ternak sapi potong, dan 3) menentukan strategi pengembangan usaha peternakan sapi potong di Kabupaten Kupang. Kajian pada usaha ini memiliki peluang pasar yang menjanjikan dan berpengaruh terhadap perekonomian daerah. Hasil Penelitian menunjukkan nilai Location Quetion (LQ) Kecamatan Kupang Timur 1,06 merupakan wilayah basis sedangkan Kecamatan Taebenu 0,88, Nekamese 0,69 dan Fatuleu 0,92 merupakan wilayah non basis. Hasil analisis Shift Share positif yakni Kecamatan Taebenu 8.643, Kupang Timur 46.862, Kecamatan Fatuleu 33.108 dan Nekamese 13.312 yang berarti pertumbuhannya cepat dan maju namun perlu untuk meningkatkan daya saing usaha ternak sapi potong di Kecamatan Kupang Timur, Fatuleu, dan Nekamese karena memiliki daya saing rendah. Strategi pengembangan berdasarkan analisis SWOT adalah strategi agresif yang mendukung penuh pertumbuhan dan pembangunan usaha ternak sapi di Kabupaten Kupang. Implementasinya adalah 1). Peningkatan keterampilan dan SDM peternak, 2). Rehabilitasi sistem dan sarana prasarana peternakan sapi potong dari hulu hingga hilir, 3). Peningkatan fungsi, peran dan kerja sama antar lembaga peternakan dan 4). Peningkatkan produksi dan produktifitas usaha ternak sapi potong. Kata kunci: sapi potong, potensi, location quotient, shift share dan SWOT The objectives of the research are 1) determining the base area for beef cattle development, 2) analyzing the growth rate of the beef cattle population, and 3) determining the strategy for developing a beef cattle business in Kupang Regency. This study has a promising market opportunity and affects the regional economy. The results showed that the Location Quetion (LQ) value of East Kupang District was 1.06 as a base area, while Taebenu District 0.88, Nekamese 0.69 and Fatuleu 0.92 were non-base areas. The results of positive Shift Share analysis are Taebenu 8,643, East Kupang 46,862, Fatuleu 33,108 and Nekamese 13,312 districts, which means that the growth is fast and advanced but it is necessary to increase the competitiveness of beef cattle business in East Kupang, Fatuleu, and Nekamese Districts because of their low competitiveness. The development strategy based on the SWOT analysis is an aggressive strategy that fully supports the growth and development of the cattle business in Kupang Regency. The implementations will be: 1) Increasing the skills and human resources of breeders, 2) Rehabilitation of beef cattle farming systems and infrastructure from upstream to downstream, 3) Increasing functions, roles and cooperation between livestock institutions and 4). Increase the production and productivity of beef cattle business. Keywords: beef cattle, potential, location quotien, shift share and SWOT

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