Article Per Year (5 Year)
p-Index From 2021 - 2026
0.882
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Bambang Karnain
Universitas 45 Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Public Health Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
KUALITAS PRODUK DAN PROMOSI DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN MENGGUNAKAN JASA PENYEWAAN PRODUK ALAT BERAT: STUDI KASUS PADA PT.SURYA TRIAS GEMILANG Fikri Firdaus; Sugiharto Sugiharto; Bambang Karnain; Tjandra Wasesa; Achmad Daengs GS
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 3 (2021): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i3.28

Abstract

This study aims to examine and analyze the effect of quality products and promotions on consumer decisions in using services rental of heavy equipment products at PT. Surya Trias Gemilang Surabaya. Study this is implemented at PT. Surya Trias Gemilang Surabaya in April Until June 2021. The research population is consumers who have used the service rental of heavy equipment products. Samples were taken as many as 35 people with random sampling technique. Data was collected using valid questionnaire. The dependent variable in this study is the decision consumers (Y), while the independent variables are product quality (X1) and promotion (X2). Data analysis was performed using multiple linear regression method. The results showed that: (1) there was a significant effect of product quality (X1) on consumer decisions (Y) in using tenant services heavy equipment products at PT. Surya Trias Gemilang Surabaya; (2) there is an effect significant promotion (X2) on consumer decisions (Y) in using heavy equipment product rental services at PT. Surya Trias Gemilang Surabaya; and (3) there is a significant effect of product quality and promotion on decisions consumers in using heavy equipment product rental services at PT. Sun Trias Gemilang Surabaya. Product quality factor (X1) and promotion (X2) has an influence of 68.9% on consumer decisions (Y) in use the services of renting heavy equipment products at PT. Surya Trias Gemilang Surabaya, while the remaining 31.1% is influenced by other variables that are not included in this study.
Pengaruh Pelayanan Prima dan Ketersediaan Barang terhadap Kepuasan Pelanggan pada Toko Madura di Wilayah Baliwerti Surabaya Gandyss Adi Radia Hafsari; Bambang Karnain
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 5 No. 2 (2026): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v5i2.8152

Abstract

This study aims to determine the effect of excellent service and product availability on customer satisfaction at Toko Madura in the Baliwerti area of Surabaya. This research employed a quantitative approach with 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using multiple linear regression with SPSS 26.The results show that excellent service has a positive and significant effect on customer satisfaction (t = 13.749; p = 0.000). Product availability also has a positive and significant effect on customer satisfaction (t = 6.330; p = 0.000). Simultaneously, excellent service and product availability have a positive and significant effect on customer satisfaction (F = 208.494; p = 0.000). The Adjusted R Square value of 0.807 indicates that both independent variables explain 80.7% of the variation in customer satisfaction. These findings indicate that improving service quality and product availability jointly plays an important role in increasing customer satisfaction at Toko Madura in the Baliwerti area of Surabaya.
Analisis Pengaruh Kepuasan Kerja terhadap Produktifitas Kerja Karyawan pada PT Prisma Cemerlang Motor Surabaya Agus Oktafian; Bambang Karnain
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 5 No. 2 (2026): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v5i2.8153

Abstract

This study aims to analyze the effect of job satisfaction dimensions, namely the work itself, salary, working conditions, supportive coworkers, and supervision, on employee work productivity at PT. Prisma Cemerlang Motor Surabaya. This research employed a quantitative approach using a survey method. The population consisted of all 40 employees of PT. Prisma Cemerlang Motor Surabaya; therefore, a saturated sampling technique was applied. Data were collected through questionnaires and documentation. The data were analyzed using multiple linear regression with the assistance of SPSS version 26. The results of the study indicate that partially, the work itself has a positive and significant effect on work productivity with a t-value of 4.555 and a significance level of 0.000. Salary has a positive and significant effect on work productivity with a t-value of 3.501 and a significance level of 0.001. Working conditions have a positive and significant effect on work productivity with a t-value of 3.567 and a significance level of 0.001. Supportive coworkers have a positive and significant effect on work productivity with a t-value of 7.301 and a significance level of 0.000, and this variable is the most dominant factor influencing work productivity. Supervision also has a positive and significant effect on work productivity with a t-value of 3.923 and a significance level of 0.000. Simultaneously, the work itself, salary, working conditions, supportive coworkers, and supervision significantly affect work productivity, as indicated by an F-value of 41.887 and a significance level of 0.000.
Peran Kegiatan Promosi dalam Membangun Ketertarikan Konsumen di Prima Freshmart Fernando Kanni Dadi; Bambang Karnain; Rina Dewi; Achmad Daengs GS
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2026): Oktober: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v5i2.8187

Abstract

This fieldwork report aims to describe the role of promotional activities in building consumer interest at Prima Freshmart. The activity was carried out through a descriptive qualitative approach based on direct observation, assistance in product arrangement, observation of promotional activities, interviews with employees, documentation, and preparation of fieldwork findings. The results show that Prima Freshmart applies several promotional activities, including price discounts, value packages, member cards, cashback, purchase gifts, and promotions during national and religious holidays. Promotional activities are supported by attractive product displays, competitive prices, product availability, employee service, promotional media, customer loyalty, and a comfortable store environment. Employees play an important role as the frontline of promotion through friendly service, direct product offers, product information, product arrangement, and interaction with consumers. The field observations also identified several obstacles, including intense business competition, limited promotional media, limited human resources, less varied promotional programs, differences in consumer needs and preferences, consumers’ economic conditions, suboptimal use of digital technology, limited promotional budgets, and limited evaluation of promotional programs. Overall, promotional activities can attract consumer attention and support purchase interest when combined with good service, clear information, attractive displays, and a comfortable shopping environment. Prima Freshmart is therefore recommended to strengthen promotional innovation, optimize digital media, improve employee competence, and conduct periodic evaluation of promotional activities.
Penataan Kebersihan Display Produk pada Penjualan di Prima Fresh Mart Sandra Fisheila Sari; Bambang Karnain; Rina Dewi; Achmad Daengs GS
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2026): Oktober: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v5i2.8193

Abstract

Field Work Practice (KKL) is an academic activity that provides students with real experience in understanding the application of theory in the workplace. This KKL activity was carried out at Prima Fresh Mart with a focus on product display arrangement and cleanliness in the sales area. The purpose of this report is to identify the implementation of product display, shelf cleanliness, inventory control, and the 5R work culture in supporting store operations. The methods used were direct observation, participation in daily activities, field notes, and literature study. The results show that neat product arrangement, clean displays, and the implementation of FIFO and FEFO can support customer comfort and smooth store operations. However, there are still obstacles during busy hours, especially in shelf neatness and consistency in maintaining the cleanliness of the sales area. Therefore, more routine supervision and continuous work discipline are needed so that the store display quality remains optimal.
Co-Authors Agus Oktafian Fernando Kanni Dadi Fikri Firdaus Gandyss Adi Radia Hafsari GS , Achmad Daengs Rina Dewi Sandra Fisheila Sari Sugiharto Sugiharto Tjandra Wasesa